About Us

James KademanMy name is James Kademan and I am the business coach for Draw In Customers Business Coaching.  You have a lot of options when choosing a business coach.  You have to consider a lot of variables and personality is one of them.  Arguably the most important.

I have owned businesses since 2006.  I have started, grown and sold businesses.  I have mentored countless business owners and people considering starting a business for the first time.

Currently I own Calls On Call, a shared receptionist service, as well as Draw In Customers Business Coaching.  I have a strong belief that a business coach should own a business outside of his or her coaching practice to keep up with the current business environment.

With Draw In Customers Business Coaching, I rely on the psychology of business as the cornerstone of my coaching practice.  Other business coaches rely on numbers, while some rely on business plans.  Those coaches probably do just fine.  Draw In Customers Business Coaching wants to do even better for you.

That is why I have studied many psychological avenues that delve deeper into the mind for business than simple numbers and plans can.  I find your reasons for doing what you do, find reasons for why you want what you want and create sessions to help utilize your existing skillset to improve your business.

If you want something that goes beyond the first layer of business and gets you moving to take massive action towards achieving your goals, you need to utilize the psychology of business to help you.  Without this knowledge you may be your own worst enemy in your business.

I am currently studying Strategic Intervention to allow fast, efficient change with minimal effort by the business owner.  The success that I have helped clients achieve that were unable to find success elsewhere makes me proud to have them as clients.

You came here for a simple reason.  You want your business to grow.  So do I.  So let me propose you do something today, right now.  Decide 2 things today:

1) Am I willing to invest what it takes in time, money and effort to make my business more successful?

2) Am I interested in having the experience at Draw In Customers Business Coaching help me achieve that success?

I of course hope the answer is a resounding YES to both of those questions.  But I truly feel that as long as you commit to number 1, you will do well.  Draw In Customers Business Coaching will hold you accountable to a higher standard than you may be initially comfortable with.  But what will comfort really lead you to?  Do you exercise because sitting on the couch is not comfortable?  Of course not.  Sometimes you need to move outside of your comfort zone to grow and to win.  Welcome, my friend, to the most uncomfortable spot you will ever love to be in.

Welcome to Draw In Customers Business Coaching.  Let’s get started.

The Art of Good Business is Taking Great Action.

Seriously, you are going to need to take some action to make this work.  Click a button, call that potential client,  or call us and ask for a bit of guidance.  Whatever it is you do, do it.  Your business will only grow when you take action.  Take the time to do 1 thing for your business right now.  Then come back here.  We have a lot to give to you and your business.

Training and Background

James Kademan, founder and principal business coach for Draw In Customers Business Coaching concentrates much of his coaching practice sessions on the tools designed for Strategic Intervention.  Strategic Intervention (also known as SI) is a project dedicated to extracting the most practical and effective forms of strategic action and communication from a variety of disciplines: Ericksonian therapy, strategic family therapy, Human Needs Psychology, organizational psychology, neurolinguistics, psychology of influence, strategic studies, traditions of diplomacy and negotiation, game theory, and others. The term “Strategic Intervention” was coined by Anthony Robbins, Cloe Madanes, and Mark Peysha to describe their change work. Mark Peysha has further developed Strategic Intervention as an interdisciplinary framework and movement.

Strategic Intervention exists wherever human beings use extraordinary skill to bring about positive personal and cultural change. Nelson Mandela and Mahatma Gandhi are examples of masterful Strategic Interventionists who transcend the particularities of religion, culture, institution, job description, or political philosophy (as a Strategic Interventionist should.)

What distinguishes SI from other strategic studies is the belief that certain holistic solutions “snap into place” when more people’s needs are met, expressed, and elevated. These solutions actually deliver more benefit for less effort.

Anthony Robbins, Cloe Madanes, Mark Peysha and Magali Peysha are the founders of Strategic Intervention Coaching. They have been powerfully influenced by the great insights and works of Victor Frankl and Milton Erickson’s creative breakthroughs in human intervention.

Strategic Intervention is also grounded in the work of the Gregory Bateson group at the Mental Research Institute, which in the late 1950’s originated the new paradigm of interactional and systemic studies, which became a watershed in the development of disciplines such as game theory, cybernetics, neurolinguistics, organizational psychology, management psychology, and dozens of other systemic disciplines.

The goal of Strategic Intervention is to integrate the core insights of these traditions into a method of practical strategic action. SI encompasses strategies that span from the belief systems and emotional patterns within an individual, to individual relationships, to group dynamics, to organizational and cultural interventions. A trained SI coach navigates these different arenas with ease.

Abundance and What it Means to You

I also want to let you know that I believe in giving back to the world and our communities to do what we can to make our world a better place.  That is why I choose to work with Big Brothers Big Sisters of Dane County (BBBS).  You see, I am all for people volunteering and donating as they see fit.  For me, I wanted to see a change from my involvement.  Something that many other donations and volunteering opportunities cannot always offer.  So I chose to be a Big Brother.  I would recommend you choose a volunteering opportunity.  Either with BBBS or with another group that fits the change you want to see in the world.  Wanting change to happen only goes so far.  To really make change happen, you need to take some action.  Thank you for making a difference and making the world a better place to do business.


Books I Recommend

These are some of the books that have helped me along the way in learning and studying the best business practices available.  Not all of them are 100%, but most of them are close to 90% in regards to sweet information.  Enjoy and best of luck reading!

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)About Us
by Timothy Ferris  This book has marked a turning point for me in my entrepreneurial career.  This book raised questions like: Why do you need to fill 40 hours a week with work?  It really presents an outside the box way of looking at the actions that many business owners take as necessities.  What is holding you back may just be some old beliefs.

Emotional Intelligence: Why It Can Matter More Than IQAbout Us
by Daniel Goleman  This book has a foundation in science and is presented in a very interesting way.  Stories are brought together, along with dozens of studies, detailing what it takes to be intelligent beyond just knowing some history or math.  Emotional intelligence will likely take you farther than typical book smarts ever will.

Social Intelligence: The New Science of Human RelationshipsAbout Us
by Daniel Goleman This is written by the same author as above.  It explores yet another side of intelligence that has not been researched as much as your typical brain dump tests.  Very interesting book.

Blink: The Power of Thinking Without ThinkingAbout Us
by Malcolm Gladwell.  I really liked this book as an audio book, since the author reads it.  He adds the emotion where it is needed.  It covers the decision making processes going beyond in our head that we oare typically not even aware of.  Mostly because we would take too long to decide what to do.

The Tipping Point: How Little Things Can Make a Big DifferenceAbout Us
by Malcolm Gladwell.  Another great book by Malcolm Gladwell that came out before Blink.  Agian it touches on the brain and decision making and the power that you have inside that cranium of yours.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal ChangeAbout Us
by Steven R. Covey  This goes without saying as one of the most celebrated books for business ever written.  Entire classes have come about studying the principles in this book.  A must read.

Good to Great: Why Some Companies Make the Leap…And Others Don’tAbout Us
by Jim Collins.  Studying the difference between acceptable and insanely powerful is an exercise in best practices alone.  You will reflect on your business time and again with this book.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About ItAbout Us
by Michael E Gerber  Michael Gerber takes the passion and hopes many have for their business and challenges them with a simple question, Can you make this better, easier and make more money doing it?  He answers this question with a much simpler, Yes, with systems.  Essentially telling you to get systems in place for everything in your business, regardless of size.  It will scale much better.

How to Connect in Business in 90 Seconds or LessAbout Us
by Nicholas Boothman  This book is a crazy quick read.  It puts into quick format how to get your point across in seconds with more effect than a 1 hour speech could ever dream of doing.  The power is in the shortness of delivery.

The First Billion Is the Hardest: Reflections on a Life of Comebacks and America’s Energy FutureAbout Us
by T Boone Pickens  This guy has made a few bucks wrestling with oil, at least on paper.  I would bet he has some clean fingernails.  But his insights into deal making are tough to beat.  In addition, his confidence in himself is motivating.

Harmonic Wealth: The Secret of Attracting the Life You WantAbout Us
by James Arthur Ray  This book is a powerful look into why you want to have what you want to have and finding out why you deserve it.  Putting ideas into place that if you fail to reach your goals you are failing the universe.  No pressure, but get your stuff in order for the world to be a better place.

The Science of Getting Rich
by W.D. Wattles  This is an old book with a few added opinion pages from other sources.  It is a powerful look into the actual Science of Getting Rich, hence the name.  Step 1 is easy and free.  The link will take you to a FREE PDF copy of the book.  It pays to read this whole page, doesn’t it?

Games People Play: The Basic Handbook of Transactional Analysis.About Us
by Eric Berne M.D.  This is a long book that will constantly have you thinking of people you know who fit each category.  An older book that has stood the test of time it is still an interesting read.

You Can’t Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute’s 7-Step System for Successful SellingAbout Us
by David H. Sandler  I have been through years of Sandler training and have been impressed with most of David’s teachings.  He was a no-nonsense type of guy that told it to you straight.  Hence the title.

The Business Coach (Instant Success) (Instant Success Series)About Us
by Bradley J Sugars  Bradley is the founder of Action Coach, a franchise coaching company that offers some powerful insights.  The books they offer are quick reads and offer a few tidbits that will help you on your entrepreneurial journey.

Think BIG and Kick Ass in Business and LifeAbout Us
by Donald Trump  The man knows how to make a deal happen.  Who wouldn’t want to sign up for a book with that title.  The quiz it has in the beginning is a lesson in thinking bigger than you could have ever dreamed.  you may feel guilty for not thinking big enough.

Stephan Schiffman’s Telesales: America’s #1 Corporate Sales Trainer Shows You How to Boost Your Phone SalesAbout Us
by Stephan Schieffman  Some of this book is a tad outdated, but it still gets you to stop what you are doing and pick up the phone.  Dialing for dollars is not itself outdated.  And it often works.

The Definitive Book of Body LanguageAbout Us
by Alan and Barbara Pease  Have you ever been in a meeting with someone that had their signals not matching what they were saying?  Combine this book with Blink above and you will be a powerful force in any meeting.  Because you will be aware of everyone’s stance better than they themselves may be.

Talent IQ: Identify Your Company’s Top Performers, Improve or Remove Underachievers, Boost Productivity and ProfitAbout Us
by Emmett C Murphy is a book on finding the right people.  When I first started my business I thought employees were the easy part.  Spoiler alert: they are not.

The Sandler Rules: 49 Timeless Selling Principles and How to Apply ThemAbout Us
by David Mattson  49 sales rules for sales people to follow.  Nothing about the customer being right.  More along the lines of you deserving sales becuase you do sales.  You are awesome.  Now pick up the phone and prove it.

The New One Minute ManagerAbout Us
by Ken Blanchard and Spencer Johnson  This book goes about educating you on how to connect with your employees quickly.  Managing more than a few minutes a day is not ideal.  You need speed and agility in this field and this book helps you get it.

WinningAbout Us
by Jack Welch  This book from the former GE CEO is a testament to the juggernaut of a company Jack was running.  It speaks to all sizes of companies and gives you a closer look into what made Jack tick.  People still want to know that, years after his retirement.

Jack: Straight from the GutAbout Us
by Jack Welch  The guy is a very strong personality and has his lovers and haters.  But you cannot argue with the success GE had while he was around.  His straight talk is welcome and he fares well with nothing to lose in regards to reputation.  The man did alright, he can teach you a thing or two.

As a Man ThinkethAbout Us
by James Allen  This is a quick read and arguably one of the best books on this list.  It could change your life with it’s simple motto of Calmness is Power.  What you think is who you are, so be wise to what you are thinking.  Control your thoughts, do not be a result of them as if they are put in you by someone else.  Fascinating and powerful.

Elements of Influence: The Art of Getting Others to Follow Your LeadAbout Us
by Terry R. Bacon Have you ever wondered how someone influenced you?  What made you like them or do as they asked?  Outside of typical marriages you may benefit from becomign aware of what infuences you and more importantly how you can influence others.

The Elements of Power: Lessons on Leadership and InfluenceAbout Us
by Terry R. Bacon, he goes through the elements of power to a degree of precision unlike most books.  Even offering breakdowns of power in each element based on geography.  Also gives you do’s and don’t for increaseing power in each area.  Fascinating book.

The 10X Rule: The Only Difference Between Success and FailureAbout Us
by Grant Cardone  This guy is amazing to watch.  A little on the abrasive side for many, but so am I for some people.  He offers a no nonsense approach to getting a better return on your work by working harder and smarter.  An interesting flip side to The 4 Hour Workweek.

The Power of Habit: Why We Do What We Do in Life and BusinessAbout Us
by Charles Duhigg This book puts into perspective what you and others do each day with little to no thought.  From brand loyalty to routines before bed this book will have you thinking about your every action.  Great book to combine with Blink.

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing FirmAbout Us
by Verne Harnish  The Rockefellers seem have done OK for themselves.  So speaking of habits, here are a few they lived by.

How to Win Friends & Influence PeopleAbout Us
by Dale Carnegie   This book essentially states the obvious: be nice and take care of others, the rest will fall into place.  As often is the case with good books, it’s stories are entertaining while the lesson is taught.  Decades later it is still a strong foundation to any personal library.

What the Dog SawAbout Us
by Malcolm Gladwell   This book really brings out the definition of perspective.  That is to say, your experience and my experience of the same experience may be different.  Touching on perspectives of dogs in training (hence the name) as well as successful business case studies like Ronco, this book opens up your eyes to what others may see.

The Secret HandshakeAbout Us
by Kathleen Kelly Reardon   This book details a lot of inner circle politics in big business.  Though it concentrates on large corporations and the maneuvering that can happen within them by employees, it does apply somewhat to your small business and the deal-making you will need to do with vendors and employees.

A Briefer History of Time
by Stephen Hawking and Leonard Mlodinow   To say this book is business help related may be a stretch.  Until you read it and understand some of the strong guiding principles in modern physics that apply to business.  Namely, the thought and value of time.  You can accomplish a lot of time when you stop thinking about it linearly.  And one cannot live on business books alone.  Diversity is key.

Of course more books will be added to this list.  You could argue that many books are better or worse or teach you more or less.  My $0.02 is to simply read.  The average person reads less than 2 books a year.  The average CEO reads over 60.  Camp on that a bit and read more.  Remember, poor people have big TV’s, rich people have big libraries.

Read on.


Ready to Take Action with a Fast Business Coach for Your Small Business in Madison Wisconsin