I was surfing the internet the other day, as I often do. I was looking to buy some special something that I needed. You know just what I’m talking about. Some items that you just must have and you will … Read More
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How to Use Psychology in Business
Marc Azoulay – Business Psychotherapy Services Marc Azoulay was an addict. He suffered from drug addition and had some challenges until one day he decided to turn his life around. In doing so, he was helped by some smart people. … Read More
How to Start a Real Estate Brokerage Company
Randy Lenz – NextHome Metro Madison At one point, we have all met a real estate agent. Maybe through an open house, a referral, or even at your local state fair. What makes Randy Lenz stands out is his commitment … Read More
How to Run a Successful Video Marketing Company
Zach Nigh – Green Clock Suppose you start a business that centers around making great videos. If you are like Zach, you do this because you have a passion for the industry and you love business. The information age has … Read More
How to Run a Non-Profit Event Company
Sara Klemme – Madison Festivals Inc. What do you get when you combine a driven woman with a company that operates a bunch of high profile events for a popular city? You get growth, change and some wonderful experiences in … Read More
How to Sell on Amazon
Kayla Storlid – Cardbeenie Kayla is a fantastic entrepreneur. After selling her first company, she started another company. This time, she is in the product world, rather than the previous service world. This is her second time on the Authentic … Read More
Selling Hope and Fear
I was attending one of those U-rah-rah sessions at a trade show the other day. You know the kind, because we have all attended them. The one where the overpaid keynote speaker talks about building up your motivation and getting … Read More
How to Build an Email List the (Almost) Easy Way
In most marketing blogs the mention of utilizing your email list is standard fare. Some blogs casually mention this, saying things like, “with a typical email list of over 10,000 names, you can expect an open rate of 2,000…” These … Read More
How To Start a Design Build Remodel Company
Abe Degnan – Degan Design Build Remodel Generally speaking, contractors are often good at construction and terrible at most other facets of business. This goes especially for communication. Abe Degnan, owner of Degnan Design Build Remodel in Madison, Wisconsin, has … Read More
Hiring, Employees and Banging Your Head Repeatedly
I’m not sure when it happened. It may have been my first hire, or it may have been my most recent attempts to hire, once again, for a position with my company. At some point, and maybe a few others, … Read More