How to Create Content for Leaders

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Jamie Gale – Helping Leaders Create Content and Podcast Guru

Podcast Overview:

00:00 Started kids’ yoga company, expanded to include parents.
06:02 Passion for kids yoga led to entrepreneurship.
09:20 Teaching kids yoga to promote mental wellness.
13:00 Balancing projects with family and childcare.
14:59 Growth through small steps and collaboration with educators.
18:06 Business grew organically through minimal marketing efforts.
20:16 Created personal and professional development group for moms.
24:30 Certifications and training to lead diverse groups.
28:43 Identify supportive voices and filter their feedback.
31:12 Starting a business was treated casually by narrator.
35:46 Entrepreneurial-minded individuals face fear in business.
37:59 Preference for in-person meetings over virtual.
40:49 Enthusiastic podcast consumer embraces learning about production.
43:45 Podcast networks support shows in various ways.
48:22 Invest in a good mic for clarity.
52:54 Video editing more laborious than audio. Consider audience preferences, add video accordingly.

Podcast Transcription:

Jamie Gale [00:00:00]:
But, I really urge my clients to think anytime their mom, let’s just in this example, says something like, what are you gonna do if nobody buys it? Instead of feeling like, yeah. What am I gonna do if nobody buys it? You know, that that they say she’s just coming from a place of protection.

James Kademan [00:00:18]:
You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. Downloadable audio episodes can be found on the podcast link found at draw in customers dot com. Today, we’re welcoming slash preparing to learn from Jamie Gale, the owner of Jamie Gale LLC. And today, on this podcast, we’re talking podcast. So, Jamie, how is it going today?

Jamie Gale [00:00:46]:
It’s going awesome. I’m really glad to be here.

James Kademan [00:00:49]:
Yeah. Thanks for being on the show. So tell us just to lay a foundation here. What is Jamie Gale LLC?

Jamie Gale [00:00:55]:
Yeah. So Jamie Gayle LLC is my company. I own a program agency, and through that, I develop and operate programs in 2 main areas. 1 is for kids and families. So I have own a kid’s yoga company. I co direct a summer day camp and after school enrichment program. I have trainings for educators. And then the other section of my programs is for business leaders and entrepreneurs.

Jamie Gale [00:01:18]:
So I have a podcast network, and we host personal and professional development podcasts. And then I run a program for moms that wanna start and grow businesses to helping them, yeah, just get their business off the ground, creating connection groups between them, and offering help in that way.

James Kademan [00:01:35]:
Nice. So how long has this been going on?

Jamie Gale [00:01:38]:
Yeah. So I started my company in 2013. So a little over 11 years.

James Kademan [00:01:42]:
That’s been a little while.

Jamie Gale [00:01:44]:
Yeah. It’s evolved over the years, but it’s yeah. Started it then.

James Kademan [00:01:48]:
And was the podcast thing always part of it even back then?

Jamie Gale [00:01:51]:
No. The podcast thing is newer to to my company, and it’s a perfect complement to all the other things that I’m doing. It’s been such a great way to start getting the word out about things and make the connections, but, no, it’s newer in the, one of my most recent programs.

James Kademan [00:02:06]:
Alright. So let’s start with the the first vertical that you were talking about with the kids and all that jazz. Tell me, was that the what initially started?

Jamie Gale [00:02:14]:
Yeah. Well so, the program that I initially started was a kid’s yoga company. I have a background in education. And at the time when I started the business, I had 3 little kids, and I was looking for something to do with my mind. And I love being home with them, but I really wanted something that could allow me to teach again because I had come from an education background. And so I started, a kids yoga company, but then I knew that I also wanted to serve the parents in a way as well. And so I my company had the kids yoga programs, but also op opportunities for families to connect, moms to connect. And so that was kinda where things started, and then everything has evolved from from there.

James Kademan [00:02:58]:
Alright. Let’s back up a step from before you started your business.

Jamie Gale [00:03:02]:
Yeah.

James Kademan [00:03:03]:
What made you decide to go off on your own?

Jamie Gale [00:03:06]:
So I had a, excuse Jamie, I had a background in teaching all different james, and so I loved working with especially little kids. I also had a background in teaching, high schoolers, and I had a background in camps. And so I had been worked at summer day camps for I was a summer day camper and then and then worked at camps until I became a mom. So I was working at camps and teaching preschool and also some high school education things. And then when I became a mom, I knew, you know, I was teaching preschool for a nonprofit organization. So I had an infant. It would money wise, it didn’t make sense for me to go back to teaching in that way. And so I took a job as a marketing and management coordinator for a nonprofit organization.

Jamie Gale [00:03:55]:
And I was a new mom with a 5 month old baby, and they had this part time from home opportunity, which I was really excited about. In college, I had got a certificate in business. And and I’m I just, like, really have a mindset that I’ll figure whatever it is out. And so this opportunity came up. They handed me a recreational campus that had a camp and a pool and a big building and 50 acres of land, and they were they said to me, okay. We just need someone to first run this facility and make it you know, like, all the things that happen, ordinate everything, and then they said, and make it make money. Oh. And so big deal.

Jamie Gale [00:04:34]:
Right? No big deal. Right? So here I am. I was this and this you know, it’s a nonprofit. They have this board of directors. And so here I am, like, super young. I was, like, 24 years old. And I’m going into these board meetings with these men in business suits at 8 AM. You know? And I’m I’m learning as I’m going.

Jamie Gale [00:04:55]:
I learned so incredibly much in that role. I absolutely loved that work. I had that job for many years. It was really, really wonderful. It taught me so much about everything. It hit my nerdy parts of my brain that I love to do. It kept me in touch with adults at a time when I was with a lot of babies because I then went and had 2 more kids over the next few years. And and so that really taught me that you can take something that is just an idea and make something lucrative from it.

Jamie Gale [00:05:27]:
So when I then I had the 2 more kids. This from home part time thing didn’t make sense in my life anymore. When I was with the kids, I knew that I was needed to make a change. And so for a couple years, I stayed home with my kids, but I was itching the whole entire time to figure out, like, what is my next thing. And I knew that I was ready. I I just, like, had this pull to create something. I had a pull to go off on my own, but it was more just a pull to create something. And so I decided that I wanted to blend the things that I loved.

Jamie Gale [00:06:02]:
I loved working with children, and I had this sort of eager business itch to scratch. And so I knew I didn’t wanna just go and yoga at that time had made a really big impact in my life for all of the reasons. And so when I decided I wanted to do some teaching and especially in kids yoga because that fit into my life at that time as well, I knew I didn’t wanna just go get a job at a studio. I knew that I wanted to something. So right from the get go, I worked to create a brand, launch a company, and that’s I just sort of announced I own a new business, and this is what it’s gonna do. And and kind of that that’s how it started. So it was a blend of my background, but then also that, like, great fun desire to take something and make it make sense, make it make money, and make it grow.

James Kademan [00:06:50]:
Nice. So the yoga studio at the time, did you have your own building or place Or how

Jamie Gale [00:06:55]:
does that work? A mobile program because with kids, you gotta go to where they are. So I it was just me for the 1st year teaching, and I would go into schools and libraries and community centers. I would, contract with yoga studios if they wanted to add kids yoga, to their programming. And then the same when I started to add instructors the next year, which was its own whole adventure. But I we were all mobile, so I would give each of our instructors, you know, a set of mats, bins of supplies, you know, and we would just plan our curriculum and and go wherever there are kids. And so that that was my program is still mobile to this day and and always will be because of that. It’s much easier to go to the kids than have parents have to bring their kids to us.

James Kademan [00:07:39]:
Alright. Tell me about kids yoga because Yeah. I’ve done yoga a handful of times and only a handful because I feel like I’m the only guy that, well, one guy and 2, I would say nowhere near flexible.

Jamie Gale [00:07:54]:
K.

James Kademan [00:07:54]:
So I feel like I’m I’m outgunned here.

Jamie Gale [00:07:57]:
Okay.

James Kademan [00:07:57]:
Unless you’re doing that what’s the is it Shavasana where they put their bag and they sleep and stuff like that or relax? I’m like, yes. If that was an hour, I’d do that. Yeah. But, anyways, with kids, they probably have the attention span that’s even shorter than mine. Yeah. So how do you do yoga with kids?

Jamie Gale [00:08:14]:
Okay. So first, you’re gonna get my little my little talk about you don’t need to be flexible to do yoga. You get flexible by doing yoga. So Fair. That is my that is my, my my elevator pitch on that. So kids yoga is a very playful, very fun, interactive experience. You know, sometimes when people think about kids’ yoga, they expect to see kids in rows on mats, you know, quiet. And They do? They that is not at all what it is like.

Jamie Gale [00:08:46]:
We are on and off our mats. We are making noise. We are singing songs. Obviously, it depends on the age of the kids. But, really, the goal of kids yoga is to teach kids that they can feel better by moving their body and by learning to tap into their breathing and then also that they have the power to start to settle their minds. And so all of the games that we do, all of the songs, the adventures, we tie in books. We have lots and lots of toys and props and everything like that. It’s all to bring those that sort of awareness to them.

Jamie Gale [00:09:20]:
And sometimes it looks like the same poses that adults do. You know? We have this but but the goal is really that they know that by doing these things, moving their body in these ways, that they can feel good so that they keep coming back to it and that they keep building their toolbox. Because, right, like, if we had learned these things when we were kids, we would have been able to handle things so much better, you know, and and feel way more tapped into the idea that I I don’t feel good. Why am I not feeling good in my body right now? Why am I upset? What can I do about it? And then actually having the tools to help with that. So that’s what kids yoga is. You know, at a young age, it’s lots of stuffed animals and stories and games and songs. And then in the school age, we try to tap into things that they’re excited to learn about and play games that otherwise wouldn’t include yoga. We bring yoga into different james, like tic tac toe.

Jamie Gale [00:10:10]:
You can they become the x’s and the o’s. Right? And they can make their and and we tape it on the ground. And anyway so it’s really fun. And then when we get into the tween age, you know, they can really start to build on those skills. It starts to look a little bit more like adult yoga, but we still make it playful because they’re still kids. So

James Kademan [00:10:27]:
Alright. Fair. Yeah. That’s cool.

Jamie Gale [00:10:29]:
Yeah. It’s cool. It’s great.

James Kademan [00:10:31]:
Tell me when you well, tell me why did you choose to go off on your own versus just becoming a teacher at some place that was already offering something like this?

Jamie Gale [00:10:40]:
You know, it’s interesting because I think some people working for another place is a great answer. You know? Like, it’s a really great fit. They want the candy of teaching without all of the legwork of creating a business. Right? And that fits really, really well for some people in their lives, in their personalities, everything like that. I have never been that kind of person. I’ve always had my own ideas of how things should go. I’m I enjoy the nerdy behind the scenes process of doing all of the back end things. And so it was just honestly to, like I said, scratch that itch for myself.

Jamie Gale [00:11:22]:
I enjoy those pieces. I wasn’t thinking about at the time, I wasn’t thinking about the possibilities that come from doing it on my own. I just knew that that fit my personality and my lifestyle. You know, I had 3 little kids. I wanted to have autonomy over my schedule and my, yeah, my schedule, what fit in my life. I wanted to be to ramp it up and ramp it down depending on what was going on in my life. And so that really fit really well for me. I’m so glad that I did do it that way because it has allowed me to evolve so much over the years, add tons of new programming, make you know, the the ceiling is much, much higher when you are doing it on your own.

Jamie Gale [00:12:04]:
And so I’m really glad I did. I just wish that I could say I had that foresight foresight before, but, no, it was just the way it way it what felt best to me at the time.

James Kademan [00:12:13]:
Sure. Fair.

Jamie Gale [00:12:14]:
Yeah.

James Kademan [00:12:15]:
So you back that you’re married at the time then. Right?

Jamie Gale [00:12:18]:
Yep.

James Kademan [00:12:18]:
So how did that conversation go with your spouse? And you’re like, hey. Funny story. I’m gonna start

Jamie Gale [00:12:22]:
a business. Yeah. So he he did know that I was itching for my next thing. And when we had our kids, he was doing graduate school. And so my little part time job that I had been doing, it already was a part of our lives, and it was what was supporting us at the time. And so he was supportive of me in that way for sure. And then, you know, he that it is just in my personality to, like, start things and do things. So it wasn’t and, honestly, I was already working so much at that other job that it it was way above my hours.

Jamie Gale [00:13:00]:
So this was just my natural next project. I’m a project kinda girl. So whether it was, like, starting a business or, you know, our first home or having a baby or whatever it was, it just sort of fit my personality. And and I still was the we I knew that I needed to continue to make it fit in our lives. So that looked like me only teaching when I had childcare. He was very busy with his schooling. And so, you know, if I if I was gonna teach, I had to make sure that my kids had coverage, whether they were in preschool or whatever it was or babysitter, and then the rest of the business and things with nap time and nighttime. You know? Like so so we just kinda made it work in that way.

James Kademan [00:13:40]:
Nice. Nap time and nighttime. I like that.

Jamie Gale [00:13:42]:
It’s close.

James Kademan [00:13:44]:
So tell me, you grow this thing. You start adding employees.

Jamie Gale [00:13:47]:
Yeah.

James Kademan [00:13:47]:
Now you’re trying to hire people that you trust with other people’s kids. Yeah. To teach them yoga and Yeah. Not go crazy doing it.

Jamie Gale [00:13:55]:
Yeah.

James Kademan [00:13:55]:
Which I can imagine, to me, that sounds like when you hear about the the trapeze bartenders in Las Vegas, I always think, how do you hire for that job?

Jamie Gale [00:14:04]:
Oh, yeah. Right. Right.

James Kademan [00:14:06]:
So the same thing with trying to find a yoga teacher that’s cool with kids Yeah. And kids being kids. How do you find someone like that?

Jamie Gale [00:14:13]:
Yeah. So that’s a that’s a great question. So for the yoga part, I was able to contract with people. So they were not employees of mine, but they were contractors of my company. The employees have come later with other programs and just the business end things. So the thing I always say is that I need them to know kids before like, I needed to know that I need to prioritize them being really excellent with children. And before you know, you can find people who are the great at yoga and know every single pose and every single whatever. But if they don’t know how to take a room full of kids and one manage it from a behavior standpoint, manage it from an energy standpoint, and then make it fun, we’re out of luck.

Jamie Gale [00:14:59]:
So I knew that I needed to work with educators, people who’ve had experience at camps, and I got really, really lucky. I mean, every single part of my business has grown because I have tried something in a small way that has worked, and then I’ve grown it. So when I first started, the reason that I even brought people onto my team is that I had got a request from a camp to come in that next summer. So I started my business in spring of 2013. In spring of 2014, I got an ask from a camp to come every single morning for 2 hours to their camp to work with all of their campers for for for the kids yoga. And like I said, I had 3 little kids at the time that it wasn’t a yes for me. I didn’t really wanna be gone that much. I didn’t that was I had other teaching gigs I’d already gone for the summer.

Jamie Gale [00:15:47]:
And so I was talking to someone, and I said, I guess I have to turn this really amazing opportunity down. It’s a big contract. And and they said, well, why don’t you just have someone teach for you? You know? And I that my gut was like, no. That’s that’s its own whole thing. But I got really, really lucky. I had I knew 2 people that had children. They had been educators, and they were they had a good foundation in yoga. And so I went to them with this, like, crazy idea, and I figured, alright.

Jamie Gale [00:16:14]:
It’s a 10 week contract. We can give it a go. My mind does think in systems, so I immediately was like, okay. Here’s this. I knew the framework of how I needed to get them the ideas, the the content ideas, and the supplies, and all of that. And I thought, like, what is the worst that can happen? This doesn’t work really well. You know, it’s a 10 week contract. If this if I don’t enjoy this, if they don’t enjoy it, if the school is not happy that it wasn’t me because I had previously taught there, I won’t do it again.

Jamie Gale [00:16:45]:
You know? And so it was such a small way to test it, and it went, like, amazing. The school was thrilled with it. The 2 of them were so happy to have this opportunity to, you know, make a little bit of money and also get the teaching, the candy of teaching. It was fun. It’s a playful job. And it was like, okay. That went really great. And so then from there, it just dominoed, and my team grew very rapidly that and then that expanded the opportunities to, like, bring more yoga to kids.

Jamie Gale [00:17:13]:
It obviously shifted my my work because I went from mostly teaching and then running the business and for my classes to now managing, you know, 15 teachers that were going all year out. Yeah. I think my team was, like, 15 to 18 at one time. It Gale back as my focus has changed, and I now have other programs. But, it was for several years, it was it was growing really, really quickly. And so that changes my work as the business owner a lot. But

James Kademan [00:17:40]:
Yeah. You’re shifting over to more manager leader.

Jamie Gale [00:17:43]:
Yeah. Exactly. So yeah. So that’s how it was just I I trusted my gut. I took a risk in a small way, knew I could pivot if I needed to, and went from there. So

James Kademan [00:17:54]:
yeah. Nice. So when you you add the first person, it goes well. I imagine you’re slow or you were slowly adding people.

Jamie Gale [00:18:02]:
Yeah.

James Kademan [00:18:03]:
How were you marketing to help with the growth?

Jamie Gale [00:18:06]:
That’s a great question. So I have put almost no money into marketing my business over the years. It has grown very organically, which I feel incredibly lucky about. I was using the this Facebook and Instagram, you know, what Instagram I added later because that wasn’t really a thing at first. But, and just, yeah, just advertising it that way, word-of-mouth. You know, when I first started, I announced my company, and I said, I’m doing this now, and I’m giving away 6 classes to local preschools to for a free class and who can connect me. At that time, my target like, my friends, my con personal context were right in that demographic of kids with parents of young kids. And I have had, like, 10 or 12.

Jamie Gale [00:18:53]:
I wasn’t really just doing 6. I would do as many as I could, and that would be just sort of snowballed from there. And so, yeah, just showing what we’re doing, like I said, with the kids yoga. And in all my other programs too, a lot of times, it’s not exactly clear to someone who’s not our in it what what the idea is behind it, but just trying to take pictures, you know, get photo releases, take pictures, share those out, ask for refer people to send the message out. And it it really was very organic and has just everything has just sort of grown.

James Kademan [00:19:25]:
I’ve got That’s awesome.

Jamie Gale [00:19:27]:
So yeah.

James Kademan [00:19:28]:
That’s incredible. Yeah. So when did you decide to shift gears and add the whole

Jamie Gale [00:19:34]:
Yeah. Tier 2? So great question. So the at the very beginning of this conversation, I mentioned that I was also supporting the families, the moms. Yeah. I with and so my events already sorta were twofold. I had the events for the kids, and then I had when kids weren’t in the room. And those meetings, those events that I was putting on for the moms, the families, the adults, I guess I should say, those were really about personal development. And so that one a few years into my business couple years into my business, I was talking with some moms that had attended those events who also are bringing their kids to my kids programming, and we were they owned their own businesses as well.

Jamie Gale [00:20:16]:
And so we started really talking about sort of the unique challenges of being a mom and a business owner at the same time and growing your business and growing your family at the same time. And they were like, oh, I wish we had a place to, like, talk about this. I wish we had a place to learn together. And I was like, well, you said the magic words. And so I created this the my personal and professional development group for moms that own businesses. I’ve just morphed that sort of grown up part of my business that I had been doing and and narrowed it down just from moms and parents in general to business owning moms. And so that sort of was right from the beginning a part of it, but I really formalized it and created a brand, put applications out for people to join the groups, in 2015. And so that is still growing and thriving from there.

Jamie Gale [00:21:01]:
And so that that naturally you know? And then when you do something, people say, oh, how did you do it? And so that then my mentorships were born from that. And the podcast network was a natural extension of that because I had some of the members of my my groups that were thinking about adding a podcast to their companies. And, again, I didn’t I I’m just I will figure anything out. I will learn I will teach myself. I will figure pretty much anything out, and that was how the podcast were born. So it’s just the podcast network was born. I was like, okay. Well, I don’t I actually didn’t even intend to host my own podcast.

Jamie Gale [00:21:38]:
I just intended to create the platform for other entrepreneurs’ podcasts, but, then I got the bug.

James Kademan [00:21:46]:
Once it bites.

Jamie Gale [00:21:47]:
Some of my own. Yeah. But, so yeah. So I was like, well, I’m gonna do this this similar to how when I started my kids yoga company, how I immediately knew I wanted to create a platform for it. I didn’t just wanna go teach. I was like, well, I’m not just gonna help them start their podcast. I’m gonna create a podcast network. And so it started with a Google search.

Jamie Gale [00:22:08]:
How do you create a podcast network? And then I taught myself everything from there. I thought I would not enjoy the production end. I actually love the production end. I love the editing. I love all the pieces of it. It’s been such an enriching addition to my business, but it really all has it’s like every step has led to the next step. There has been no hard hard pivots. It’s all been just a natural growth and extension from the last decision, the last test run of something.

Jamie Gale [00:22:39]:
So

James Kademan [00:22:39]:
Nice. Yeah. I I’m stuck here because you said that you love the editing, and I think you’re the first person I’ve ever heard say that.

Jamie Gale [00:22:49]:
Yeah. Ever. Yeah. It’s I find it like people who knit must feel. I don’t knit, but I imagine that it’s like that. You know? That you disappear into this world of words, and I always have loved the writing piece of things. I mean, I I I not I guess I shouldn’t say the writing, but the words aspect of things. I am the go to person when someone’s like, hey.

Jamie Gale [00:23:14]:
I need to word this text message, or I need to write this letter to, you know, this email to it’s a hard conversation email to somebody or how should I phrase that? That’s always been my, like, nerdy pursuit.

James Kademan [00:23:26]:
Alright. And

Jamie Gale [00:23:27]:
so Well, that’s cool. Yeah. I toyed with going to law school because I love words so much. But it’s just I I find that it’s you just, like, disappear and you can just by it’s also really interesting practice because all you can do is remove. So it’s, like, really interesting to create, like, a cohesive sentence or phrase or paragraph or section or podcast just by removing words or sentences. And it’s I don’t know. I really

James Kademan [00:23:53]:
Alright. You like Michelangelo with David?

Jamie Gale [00:23:56]:
What’d you say?

James Kademan [00:23:57]:
Like Michelangelo with David.

Jamie Gale [00:23:58]:
Right? You can remove

James Kademan [00:24:00]:
stone, but

Jamie Gale [00:24:01]:
Yeah. Exactly. Don’t get

James Kademan [00:24:01]:
the ad.

Jamie Gale [00:24:02]:
Yes. It’s me, Michelangelo. Yeah. Nice. So yeah. Yeah.

James Kademan [00:24:07]:
Tell me, let’s talk more into the the mom business owners and going into that road. Yeah. Did you did you get certifications or did you just say, hey, I’m super awesome because I’ve experienced it. Or how did you get people to trust in you to feel trust, I guess, enough trust to give you money and their time Yeah. For you to help them out.

Jamie Gale [00:24:30]:
So I did take some certifications to learn to lead the groups. You know, I think that it’s just like just like with the kids yoga, you can know yoga, but until you know how to, like, actually facilitate the class, similar with that. So I learned, from other experts who have done it, and I got some certifications in that. And then I in any area that I’m teaching, I make sure that I’m well trained. And so if there’s a specific topic that I’m, like, teaching on, I will go and actually formally learn about it. But the interesting thing about the groups is specifically for the for my the networks that meet together for the my company. It isn’t that I am the expert, and I have all the answers. We Gale have answers.

Jamie Gale [00:25:16]:
We’re all walking the walk of being a mom and a business owner, everybody who’s in there. And so I more just create the space. I use those facilitation skills that I learned and have practiced over the many years of leading groups of all kinds. And I create we we I you know, we pick a topic. Every one of our meetings has a very specific topic, and I’ll present some things that I just you know, I did do did some research, but it’s a collective wisdom type of environment. And so everybody has valuable experience. So I more just facilitate the opportunity to gather and connect and learn together, and then inevitably, everybody contributes. We have, like, a system for how that is, that it’s not just one person talking.

Jamie Gale [00:25:56]:
Everybody contributes to it and shares what they know or think. And so that that is what’s really beautiful about that connection. It’s not like a webinar where you just listen. It’s all we are all contributing to it. So that works out really well. And then the business mentorship piece of that, you know, the thing about having started many, many, many brands and businesses over the years is that I know my system, and so I am very clear that I’m teaching them the the systems that I use. And I am very clear about what are what am I what am I and what I am am I not. You know, I’m not not a lawyer, not an accountant.

Jamie Gale [00:26:29]:
You know? So I think that’s really important is just knowing your scope of practice, being really clear about what that is, and then, you know, then they people wanna learn from someone who has done it before and see if that works. Yeah.

James Kademan [00:26:41]:
Fair.

Jamie Gale [00:26:42]:
Yeah.

James Kademan [00:26:42]:
So I’ve done quite a few podcast interviews, and I started to notice patterns that I didn’t even know existed. So I amongst business owners, entrepreneurs, and stuff like that. So I imagine when you’re meeting with a lot of these moms on entrepreneurs, you’re starting to see patterns.

Jamie Gale [00:26:58]:
Oh, yeah.

James Kademan [00:26:59]:
That may be surprising. So what are some of those patterns that you saw that you’re like, what in the world? I didn’t even know that was a thing.

Jamie Gale [00:27:05]:
Yeah. That’s a really good question. Well, one is a little bit on the softer side. It’s that little, like, less hard business y, but as an issue fine. Safe, please. Okay. So one thing that I have learned to ask my clients right up front in the one of our first meetings is that I asked them to do an assessment of circumstances. And of you could look at time, money, you know, knowledge, skills, all of those things.

Jamie Gale [00:27:33]:
But the one that I have added in there there is the one they avoid actually doing is the support. And it’s interesting that you asked me at the beginning about how my now ex husband felt about me starting a business because that piece of who the who are the voices in your head, it so impacts how a new business owner is going to feel about progressing in their process. And so there comes to be a sticking point talking about patterns. After the framework is built, you know, the website is done, the LLC is formed, the logo is designed, all of that. And then before they actually launch where they freak out and, you know, and they they get nervous. They’re like, oh, I don’t know. Like, who am who am I to do this? Like, who am I to think that I’m gonna just say I own a business publicly and loudly and promote it? And it I find that it really comes down to who the the messaging that they’re hearing from their inner circle. And so I asked them before we get to that point to figure out who are then be the cheerleaders.

Jamie Gale [00:28:43]:
When you show them the logo, who’s the one that’s gonna be like, that is so awesome. Have you thought about adding this or this? Because I think it could be so you know, not that they’re yes men, you know, that that that they can give constructive criticism or constructive feedback, but because they want you to move forward. And then who are the people in your life who usually are the ones who love you the most, you know, that are coming from a place of wanting to protect you from failure, from embarrassment, from whatever it is that are going to be the ones that are gonna ask, like, are you sure that you don’t need another trading? Or, like, I don’t know. Do you have time to do this? Or how are what are you gonna do if nobody buys it? What are you gonna do if nobody signs up? And when they I had noticed that when new business owners take a few minutes before that freak out moment before launch to identify who are the people who are the voices, then they can put a filter on those voices when they you know? And so that they can say, oh, okay. You know? A lot of times, it’s especially in with my clients that as young women, that it’s their moms a lot of times that are Oh. Coming from a place of love and protection. They don’t want their daughters to fail at this business while they’re also taking care of their kids and everything like that. But, Mike, I really urge my clients to think anytime their mom, let’s just in this example, says something like, what are you gonna do if nobody buys it? Instead of feeling like, yeah.

Jamie Gale [00:30:15]:
What am I gonna do if nobody buys it? You know, that that they say she’s just coming from a place of protection. And so having that conversation up front is it kind of averts that pattern sometimes. So that’s one of them that I think is really, really, really common. You know? And to

James Kademan [00:30:33]:
That’s incredibly insightful. Yeah. It’s incredibly insightful because I I can tell you when I started my first business, I did not confer with my wife.

Jamie Gale [00:30:42]:
Ah.

James Kademan [00:30:43]:
And I didn’t to me, I was in a job that was paying next to nothing. So to me, the risk was negligible because I thought if this doesn’t work, I can just get another job anywhere. I’m a smart enough guy that I can figure it out. You can always figure it out. And from her perspective, she’s more security based. Mhmm. So I left the job kinda thing. Yeah.

James Kademan [00:31:07]:
Was she’s like, where was the next check gonna come from kinda thing?

Jamie Gale [00:31:11]:
Right.

James Kademan [00:31:12]:
And so it was interesting. I I didn’t find this out until years later, that it didn’t even dawn on me to ask her, like, hey. Is it cool if I start a business? Or what would you think if I started a business? Didn’t even dawn on me. I just treated it like I’m going around to the grocery store. It’s happening kind of thing. Mhmm. And she I mean, realistically, she’s right. She was treating it more like, we’re moving houses or something bigger than just running to the grocery store.

James Kademan [00:31:41]:
Mhmm. And for me, it’s just like, there’s no big deal. We’re just starting a business.

Jamie Gale [00:31:44]:
What’s the

James Kademan [00:31:45]:
big deal? Yeah. I shouldn’t even say we are starting a business. I am starting a business. And, you know, we have a house, at the time. We didn’t have any children at the time. So I’m like, this is no big deal. This is something I wanna do, something I’m gonna do. I’ll make money.

Jamie Gale [00:32:03]:
Mhmm. Mhmm.

James Kademan [00:32:04]:
It’s no big deal. And it’s interest it was very interesting to get her perspective. I didn’t get that perspective until I think it was 8 years later. 8 and a half years later.

Jamie Gale [00:32:17]:
Wow.

James Kademan [00:32:18]:
And I was like, wait. What?

Jamie Gale [00:32:20]:
Wow.

James Kademan [00:32:20]:
I didn’t even realize. I mean, I’m such a moron.

Jamie Gale [00:32:23]:
So what did she say? When you When you started it

James Kademan [00:32:27]:
bit of backstory. Yeah. There’s a little bit of backstory. So I sell that business

Jamie Gale [00:32:32]:
K.

James Kademan [00:32:32]:
Just shy of 8 years after I started it. And so I get a little bit of cash and I get a little bit of time. And so I decided to write a book. Right? I know everything. Right? So, actually, it’s a good book. So kudos there. But, anyways, I had some james, so I’m writing this book, but I had contributors in the book. So I had other business owners give me their little blurb about starting Gale that kind of stuff.

James Kademan [00:32:56]:
I had a guy talk about credit card processing, And I thought, hey. It’d be cool to have my wife give a little blurb about being married to an entrepreneur. And she kept kicking the can down the road. Like, I I haven’t gotten to it. I haven’t gotten to it kinda thing. And I’m like, I’ve gotten 15 other people to write a paragraph. Right? Busy entrepreneurs. Yeah.

James Kademan [00:33:14]:
Why is my wife, who’s a teacher, so this was during the summer. Mhmm. She’s got summers off. Right? Like, you couldn’t find 5 minutes to write a paragraph for your husband’s book. Right? So, anyways, I forget how the conversation went. It was probably about the 50th time that I asked her, and I said something like, if you don’t wanna be in the book, just let me know. Yeah. Right? And she’s like, it’s not that.

James Kademan [00:33:39]:
And then she gives me this thing that she actually wrote, and it was essentially saying that I didn’t confer with her about starting a business. And it was one of those where I’m looking at it going like, did I? Like, no. She’s right. I didn’t wasn’t even dinner conversation. It was one of those, like, hey. I quit my job. I’m starting a business kind of thing. It wasn’t an ask.

James Kademan [00:34:02]:
It wasn’t a presentation. It was just like, hey. Look at the clouds. Pretty cool. Next topic.

Jamie Gale [00:34:09]:
That’s a new one. That’s a new one. Yeah.

James Kademan [00:34:12]:
Yeah. It was so it was it really put it in perspective because, I guess, from my point of view, I don’t know that I was I didn’t know. Mhmm. I didn’t know that I needed support. Mhmm. I was so focused on just getting it done Mhmm. That I felt like you’re just like a freight train. Right? We’re just like, this is happening, and I’m the one to make it happen.

James Kademan [00:34:36]:
And I forgot that there’s, like, trains need support. Right? There’s track and stuff like that. If you wanna run with that analogy. I should have conferred with her or at least got her thoughts on it, regardless if if I started or not based on her thoughts. I learned even after that fact that she has zero interest in me starting a business. So it was probably I mean, you could argue pretty strongly that it’s a good thing I didn’t ask her, But it was interesting, her perspective. It was interesting to learn from her, late that I didn’t Mhmm. I mean, that, I was a jerk.

James Kademan [00:35:12]:
I didn’t mean to be a jerk. Yeah. But I just it’s kinda one of those things, like, by not saying something or even valuing her feelings. I didn’t value anyone’s feelings in regards to starting a business. I I kinda treated it like the ways I imagine stand up comics do. When you’re new and you wanna be a stand up comic, you don’t ask, hey. Do you think I’m funny? Because there’s probably nothing that anyone could say that would be that would be supportive. Like, yeah.

James Kademan [00:35:38]:
You’re funny. Like, funny how? Right? It’s very funny. Like, what do you mean?

Jamie Gale [00:35:41]:
Totally. Yeah.

James Kademan [00:35:41]:
So they just jump on stage and do it. So Yeah.

Jamie Gale [00:35:46]:
It’s interesting because I I do think that, like, that is an important thing for people that are wanting to start a business to not just talk to their spouses because, yes, do that. But also to realize that if you are entrepreneurial minded, you know, like, you are like you and me. Right? Like, oh, there’s an idea. We’re just gonna figure it out. We feel like the risk is low because we’re gonna be smart about the way we do it. And in our minds, we have exit plans if need be, or we’re gonna pivot and change it however we need. But not everybody has that sort of there are is a lot of fear around business ownership. And so I think that is a that is an important touchpoint is to say, like, okay.

Jamie Gale [00:36:25]:
Well, what is the risk that I’m willing to take? I mean, it might not feel risky emotionally for us, but, like, is there a financial risk, all of that? And, yeah, I guess yeah. I I I I connect with their spouse.

James Kademan [00:36:38]:
No. You’re not wrong. She’s totally right. I was completely in the wrong. Yeah. Completely in the wrong.

Jamie Gale [00:36:44]:
Yeah. No.

James Kademan [00:36:44]:
But I was too dumb to realize it.

Jamie Gale [00:36:45]:
Yeah. Yeah. As for Olivia’s. And and maybe she could have gotten on board easily at that point if you explained what what risks you were willing to take with your family home and what ones you were not and all of that. But, yeah, I that that is a thing.

James Kademan [00:37:01]:
Yeah. You know what? It’s interesting because I like to ask that question of a lot of guests just to see, like, am I the only one so far? I believe I’m the only one that made that huge mistake. Hopefully, there’s someone out there that can support me and be like, yeah, James. I messed up too.

Jamie Gale [00:37:15]:
Well, you know, you’re still in entrepreneurship all these years later, so it it worked out. So Yeah. Yeah. Yeah.

James Kademan [00:37:21]:
Yeah. Yeah. We’re we’re doing we’re doing alright. Yeah. We’re approaching 20 years, I think.

Jamie Gale [00:37:26]:
Oh my gosh. Congratulations.

James Kademan [00:37:27]:
Yeah. Whatever. 18 so far. But

Jamie Gale [00:37:29]:
It’s great.

James Kademan [00:37:29]:
It doesn’t matter. It’s fun.

Jamie Gale [00:37:31]:
Okay.

James Kademan [00:37:31]:
I don’t know how I would even possibly go back. But I imagine it’s

Jamie Gale [00:37:35]:
just a new year. Yeah. Yeah. Yeah.

James Kademan [00:37:37]:
There’s always a new thing, whatever that thing may be.

Jamie Gale [00:37:40]:
Yep. Yeah.

James Kademan [00:37:42]:
So let’s talk about the the other things. You got these entrepreneurial women.

Jamie Gale [00:37:46]:
Yep.

James Kademan [00:37:46]:
And they’re supporting each other. Yep. Is it remote? Is it in person? How do you work that?

Jamie Gale [00:37:52]:
So, generally so it has always been in person and then COVID, obviously, we went all remote.

James Kademan [00:37:57]:
Yeah. Right. That’s just the stuff.

Jamie Gale [00:37:59]:
Yeah. And I thought that it would I thought there would still be a big demand for the virtual groups because we’ve all gotten used to just hopping on Zoom and doing it, but all of them wanted to come back in person. So our networks that meet we meet every other month, and those are in person. And so I I have it out there that I’m willing to do a virtual group, but there has you know, everybody wants to be back in the same there is something about being circled up in the same room together. That’s really Totally. Yeah. So, but most of my the mentorship that I do for new business owners or people that wanna grow their business is done on Zoom. So, yeah, that’s done remotely remotely because we’re all all over the place, meet for an hour, that kind of thing.

James Kademan [00:38:36]:
Yeah. Right. I get it. I get it. Yeah. Tell me, let’s talk about your the podcast production and all that

Jamie Gale [00:38:42]:
jazz. Yeah.

James Kademan [00:38:43]:
How would you get into that game, and how do you market that game?

Jamie Gale [00:38:47]:
Yeah. So one thing that’s really cool about the way that my network is set up is that it’s made up of all other business owners. And so we are all invested in getting the word out about our show, about each other’s shows. You know, we kinda rise together. So from marketing standpoint, you know, we use Facebook and Instagram to promote. We put out a video clip for each episode, and we have a still graphic that we put out, and we also send those to each guest. And so we ask them to share that with their audience, and usually they want to. Right? They’re they’re getting highlighted for whatever they want.

James Kademan [00:39:22]:
So. Right?

Jamie Gale [00:39:23]:
Yeah. Right. You hope so. And so our podcasts have different topic, but they’re all with the topics, but they’re all within the personal and professional development lens or avenue. So that we we have some similarities in our audiences between the shows, but some that are really different. And then, also, I am just beginning to really support other businesses that wanna have podcasts for their own companies that aren’t affiliated with my network. But I’m doing a lot of supporting and helping people launch and then help to teach them to produce their own podcast or producing them, under my umbrella as well. So your first question was, how did that get what was your first question?

James Kademan [00:40:09]:
How did you get into it?

Jamie Gale [00:40:10]:
Yeah. Yeah. How to get into it? Yeah. So it was these entrepreneurs that are in my group that asked, we’re just talking about wanting to start a podcast. And I don’t know. I think I’m just the go to person when somebody wants to try to figure something out. And so they were like, oh, you know, could maybe you could help me, and what do you think about this? I also should say I am a huge podcast nerd. Like, I I listen to, like, 8 to 15 podcasts a day.

Jamie Gale [00:40:34]:
I have my

James Kademan [00:40:35]:
morning A day?

Jamie Gale [00:40:36]:
A day. I’m a double speed or more kinda listener. I have my morning I mean, I’ve I’m I love I know that sounds so weird to say, but I love the podcast.

James Kademan [00:40:46]:
Not in a podcast. That is the best thing you could possibly say on a podcast.

Jamie Gale [00:40:49]:
So that’s where it started. Is that, like, I love podcasts almost I I mean, I’m constantly saying, oh, I heard on a podcast this and that, and I’m just been a very high consumer, heavy consumer of podcasts of all kinds, news, educational, entertainment, everything. I just love the I I’m a very busy person, and so I don’t do a lot of, like, reading of books even though I love I love to read, but I’m never still for that long. So the fact that I can, like, throw in a pair of headphones, put it on double speed, learn something, or be entertained while I’m doing other things is is really fits and fits with me. So I think that’s why they came to me because they knew that I do listen to a lot of podcasts. And then it was just a matter of figuring it out. Like, what are the steps? I knew nothing about audio production. I knew literally nothing about it, but I like, you were talking about you just, like, full speed ahead.

Jamie Gale [00:41:41]:
That’s what I did. I just like, okay. Well, I’m gonna learn everything. Like, okay. What happens first? And then what happens next? And it turned I thought, oh, I’ll hire a lot of this out, but I actually ended up loving it. So then I learned it. Now I have people that are helping me, my team to execute all the production, but I love it. It’s been so so fun and so fulfilling, and it really has it’s changed my business.

Jamie Gale [00:42:04]:
It’s changed the host business. It’s businesses. It’s been really wonderful. It’s it’s been such a great opportunity to connect both from what you and I are doing, like connect face to face and have a long form conversation Yeah. With someone that you didn’t know and get to know them and also connect with your target market because they can kinda get to know you without having to set up a 1 on 1 with you. They can learn from you. It’s been really, really wonderful.

James Kademan [00:42:28]:
Right. So when you’re when you’re, I wanna say, clients, essentially, come to you with podcast ideas

Jamie Gale [00:42:35]:
Yeah.

James Kademan [00:42:36]:
Are you the one that gives green light or not, or you’re just like, they wanna do it? Let’s do it.

Jamie Gale [00:42:41]:
Yeah. No. So if I I I give a green light. So, a lot of times I send them away a few times and say, you know, let’s let’s keep working on this idea. Either they can develop it on their own or they can, you know, hire me to help them really launch their podcast. And we do a lot of work before even touching a microphone. That’s what I really want to do is just sit in front of the mic. Mic.

James Kademan [00:43:04]:
But Yeah. Right. Zip code. How do you do it?

Jamie Gale [00:43:07]:
Yeah. I mean, it’s the same with business. People really wanna start their website, and I have to slow them down and bring them back and start from the beginning of planning and build a really solid foundation. So and then some shows are right for my network. Even really excellent shows sometimes are not right for the network, but I’ll help you know, I can help them produce their show launch and produce their show, and then they can operate it on their own. Or in some shows fit the vibe of the network really well and that I feel like round out a complimentary space to what we’re already doing. And so then yeah. So then I would invite them to the show or the podcast network.

Jamie Gale [00:43:41]:
Alright.

James Kademan [00:43:42]:
Tell Jamie, what is the network? Help me understand the nomenclature there.

Jamie Gale [00:43:45]:
Yeah. So a network is can well, their networks can do a lot of different things in the podcast world. They often help with deciding on the direction of the show. So working directly with the host and anybody on their team on a content, you know, from a content background, monetarily that there’s if if a show has sponsors or affiliate links that usually there’s a profit share between the network and the the podcast host. And so that’s part of that picture. There’s usually some, like, promotional agreements where, you know, I’ll scratch your back. You scratch mine. I’m gonna share all of your episodes.

Jamie Gale [00:44:24]:
You’re gonna put the podcast network logo on things, that kind of thing. So it’s I didn’t actually intend for the network to become its own, like, living, breathing thing, but it really has become its own living, breathing thing. Uh-huh. And so, so yeah. So some networks offer different things. Some networks do all the editing. Some networks have a very heavy hand in deciding what the content is. Some are much more like a host site for it, but it’s a really nice way for people to find other podcasts.

Jamie Gale [00:44:54]:
The hosts can collaborate and be on each other’s podcast, borrow each other’s audiences, grow their listenership in that way. And it’s just like anytime you’re working with someone who knows more about the bigger picture, that’s sort of the benefit of teaching. It’s similar for the podcast hosts.

James Kademan [00:45:19]:
Gotcha.

Jamie Gale [00:45:20]:
Yeah.

James Kademan [00:45:20]:
So the are every one of the podcasts on your network clients of yours in the other realm?

Jamie Gale [00:45:28]:
So that’s how it started, but, no, there’s been people who have joined the network that weren’t part of that, that just since, you know, it’s it’s grown and the awareness is out there and Gotcha.

James Kademan [00:45:38]:
A little independently.

Jamie Gale [00:45:39]:
Yeah. Yeah. They usually they usually know me from someone. You know? It’s Okay. Word-of-mouth or they or they’re a listener of the pie. I have some people who have been listeners to the podcast or have been guests of the podcast. Oh. Of one of the and they said, oh, actually, that’s how I’ve gotten several of the my clients for podcast launch and development, both in the network and not on the network is that they were guests on one of the network shows.

Jamie Gale [00:46:03]:
They loved the process. They loved the systems, and they were like, okay. I’ve been thinking about starting a podcast for years. Can you finally help me do that? So the answer is yes. I can. Awesome. Yeah.

James Kademan [00:46:16]:
So do you help the podcasters with marketing?

Jamie Gale [00:46:22]:
Yeah. So they are responsible for marketing on their channels, and then lit the the the network also, does a promotion additionally. So we share some of the social media assets in our shared accounts and everything like that. And so we can both use things. We can tag each other. So they are also marketing because they’re marketing for their businesses. So for example, we have a life and health coach. She does coaching.

Jamie Gale [00:46:47]:
She does a lot of different things. She’s a trainer. She’s got she’s really she’s a public speaker. And so she is using her podcast to for all of the things for her business, with the whole point of it. So she’s putting that out there. It’s content that she can share on her channels, and then we’re also sharing it. So Nice.

James Kademan [00:47:12]:
Yeah. So what would you consider to be, let’s say, the top five mistakes that podcasters typically make?

Jamie Gale [00:47:17]:
Okay. I already mentioned one. I’m gonna have to count on my hands here. The the wanting to go straight to the mic and not putting time into the planning. I’m this is just a my opinion thing. I really like a clean-cut edited show from Listenability. I am a snob about podcasts in that way. So, now there are so many tools out there that can clean up podcast with AI and everything like that.

Jamie Gale [00:47:43]:
So that’s another one. I think not utilizing guests, I think that even if you are a mostly solo show, I think it’s really important to have guests on because, again, you can borrow their audience. They bring their expertise. It brings something different to their listeners. I realize there are some shows that are just strictly solo, and that’s totally good, but that’s what I like to see. I think you don’t need a high, high end sound studio. There’s so much equipment and software out there that can improve the sound quality. But in not investing in a mic, I think, is a mistake that people Gale.

Jamie Gale [00:48:22]:
That it’s it’s a worthy investment. You sound a lot better when you have a nice mic. A 5th mistake. I think not thinking about the branding. You know, you wanna be clear about what your podcast is going to be about, but not born. You wanna do it with a little bit of flare, but not making it so confusing and hard to understand that people don’t know what your podcast is about. People need to remember that people are seeing your podcast in tiny, tiny format on the on the feed. And so making it just super clear, easy to understand what the podcast is about is the 5th.

James Kademan [00:48:58]:
I love it.

Jamie Gale [00:48:58]:
Piece of recommendation I have. So I

James Kademan [00:49:00]:
love it. That is super cool. So, Jamie, where can people find you?

Jamie Gale [00:49:05]:
Yeah. So, I you can my website is www.jamiegailllc.com. From there, all my other websites are linked there, and I just started, central Instagram handle, which is also Jamie Gale LLC because I had all I have all the different Instagram handles for all my different brands, and I was like, I just need one central place to put everything. So, you can reach out to me there, and my contact is all linked there. And yeah.

James Kademan [00:49:31]:
Dang. It sounds like you have so much going on. I really appreciate you taking the time to speak here because I feel like you got more going on than I do. It’s just

Jamie Gale [00:49:39]:
Well, thank you for inviting me. I love talking about this, and I I was we were talking before that I’m not usually in the guest chair, and so this is a fun time for me to be to be interviewed. So thank you for having me.

James Kademan [00:49:51]:
Happy to happy to queen for a day. Right?

Jamie Gale [00:49:53]:
Yeah. Exactly. Exactly. Exactly.

James Kademan [00:49:55]:
That is cool. Well, Jamie, I appreciate you being on the show.

Jamie Gale [00:49:58]:
Yeah. Thank you for having me.

James Kademan [00:50:00]:
And if you were, I’m just gonna ask you really quick here about the podcasting thing. Cause this is, I guess, since we’re on a podcast.

Jamie Gale [00:50:07]:
Yeah.

James Kademan [00:50:08]:
If you were to start a podcast or to help someone start a podcast, where would you suggest that people start to market it on day 1? Or I should I should ask, let me add to that. Where would you recommend people market their podcast? And when would you suggest that they market their podcast before, during, or after their first episode?

Jamie Gale [00:50:28]:
Great great question. I wanna say the where everywhere. You know, you you you don’t wanna hound your personal contacts on social media, but you can put a few posts out about it on your social your personal Facebook page, send an email out to your contacts. The when and and then, of course, on your business accounts and all of that. The when, I like to have people create their trailer as their first episode. So, like, get their trailer published and use that to promote the episode. Because to say, oh, I’m gonna start a podcast. Everybody’s gonna start a podcast.

Jamie Gale [00:51:01]:
Right? But when you have a link that you can send and be like, hey. I’m starting this podcast. Here is a link to the trailer. If you could subscribe to the show, you’ll know when the first episodes drop. That’s usually a month or so before the first episodes drop by the time the production is ready. But that’s what I see as the most successful is having that link to a trailer to a first published episode that you can send. That’s when you start shouting it from the rooftops.

James Kademan [00:51:25]:
That is cool. I love that. I love it. You know, it’s so funny that you said everybody’s starting a podcast. Because I published my book, and then I was trying to get people to read the book, but they could leave reviews. And they’re like, I’m working on a book, and I’d be like, oh, that’s super awesome. When’s it coming out?

Jamie Gale [00:51:41]:
Like, hey. Someday. Yeah.

James Kademan [00:51:42]:
Yeah. Someday. Someday. When did you start on it? 20 years ago. Like, oh Mhmm. It’s so funny that you say that. So funny because it’s so true.

Jamie Gale [00:51:51]:
It’s so true. Yeah. Yep. So get that trailer recorded, produced, published, and then you can start telling everybody.

James Kademan [00:51:59]:
Alright. And last question. I know we’re running out of time here, so I appreciate you answering this for me. We live in a world that’s both video and audio. Podcast, generally speaking, we’re leaning towards audio, but I’m feeling like video is coming in. Here we are. So when you have people doing podcasts, are the majority of them audio, or are they audio and video?

Jamie Gale [00:52:20]:
So that’s a great question. And our podcast on the network and the ones that I help to produce are the full episode is published in audio format, but then we do use video for promotion. So for little, like, 30 to 60 second clips. The recording platform that we use helps to create those, and so it records both. But the full episode, we publish an audio only, and then we use the clips to promote the video clips to promote on social media. I it’s a capacity decision. If you can do video the whole time, go for it. And your guests are down to be recorded, that’s great.

Jamie Gale [00:52:54]:
You know? But if you’re editing a podcast, obviously, video editing is much more laborious than just audio only editing. And so since I’m mostly working with business owners that have their hands in a lot of other things, my recommendation is, like, do what is what you have capacity for. And and then, you know, it’s interesting because YouTube now you can import your audio only podcast. You don’t need to have a video. And so I that’s what I recommend is, like, seeing how your audio only link clicks are doing on YouTube. And if that is where people are finding you a lot, okay, well, that’s a good nudge to, add video. So yeah.

James Kademan [00:53:29]:
Nice. I love it. Jamie, thank you so much for being on the show. Yeah.

Jamie Gale [00:53:33]:
Thank you for having me.

James Kademan [00:53:35]:
This has been Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. My name is James Kademan, and Authentic Business Adventures is brought to you by Calls on Call, offering call answering and receptionist services for service businesses across the country on the web at callsoncall.com, as well as the Bold Business Book, a book for the entrepreneur in all of us, available wherever fine books are sold. We’d like to thank you, our wonderful listeners, as well as our guest, Jamie Gale, owner of Jamie Gale LLC. Jamie, I’m gonna ask you for the website, but it’s probably obvious. I don’t know. Go ahead.

Jamie Gale [00:54:12]:
Jamie, and then you can link to all my other websites, the Net Podcast Network, the Business Owning Group, Summer Camp,

James Kademan [00:54:28]:
all of the things. Awesome. And to clarify, it’s Jamie.

Jamie Gale [00:54:40]:
Yep. JamieGaleLLC.com. Yeah.

James Kademan [00:54:29]:
I love it. Past episodes can be found morning, noon, and night at the podcast link found at drawincustomers.com. Thank you for joining us. We will see you next week. I want you to stay awesome. And if you do nothing else, enjoy your business.