How to Grow Your Business With LinkedIn

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Sue Gresham – The LinkedIn Lady

Podcast Overview:

00:00 Networking encounters often involve vague corporate language.
05:58 Many people not using LinkedIn regularly for networking.
06:50 Professional social site with occasional political content.
10:51 Building trust and awareness for authentic branding.
15:44 “Connecting on LinkedIn: known vs. everyone”
19:54 Scrolling on Facebook for personal and learning.
22:36 LinkedIn constantly changing look, adding video features.
26:20 Email marketing targets audience, with varying costs.
29:37 Suspicion of identity theft schemes and scams.
33:30 Massive unemployment led to widespread job loss.
34:59 Struggled to find direction, now teaches LinkedIn.
38:19 Initially built business through personal referrals and networking.
43:56 Received severance pay, traumatic, found support, passion.
47:34 Discovering impactful stories, knowledge, and emotional intelligence.
51:24 Helping entrepreneurs elevate their business through LinkedIn.

Podcast Transcription:

Sue Gresham [00:00:00]:
The skills area has changed 18 different ways, 20 different times as far as how it looks, where it’s showing up, the value, how it’s weighed in the algorithm. So there’s a lot of that stuff that’s constantly happening with LinkedIn. But the bottom line is that LinkedIn is was started for job seekers and for people for their for career advancement. That has not changed.

James Kademan [00:00:27]:
You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we’re welcoming slash preparing to learn from Sue Gresham, the LinkedIn lady. So, Sue, how are you doing today?

Sue Gresham [00:00:55]:
I’m just doing great. Thanks for asking, James.

James Kademan [00:00:58]:
Yeah. So LinkedIn lady, tell me a story. You got that name for a reason, I imagine.

Sue Gresham [00:01:04]:
I did. It’s it’s very interesting, maybe. We’ll see. I guess you can decide. You can tell me if it’s interesting.

James Kademan [00:01:11]:
I will just go on and assume that it’s interesting.

Sue Gresham [00:01:13]:
Alright. So, a tiny bit of backstory is that I am out, I am located in Hartland, Wisconsin, which is just outside of Milwaukee, not too far from Sun Prairie. I think I’m almost, like, halfway between Milwaukee and Sun Prairie.

James Kademan [00:01:25]:
Yeah. Definitely.

Speaker C [00:01:27]:
And, I have belonged for years to the Greater Brookfield Area Chamber of Commerce. And they hold tons and tons of meetings including every other Wednesday morning at 7 o’clock, we get together for breakfast. I know. 7 o’clock. And for years, I would attend just about every week or every time. Okay? You know, I’d miss a few here and there. But I was a pretty consistent attendee for many years. And you get up and you give your 30 second, 60 second spiel, you know, the whole thing.

Sue Gresham [00:02:01]:
So I have been doing LinkedIn forever, helping people, helping entrepreneurs with LinkedIn. What what wound up happening is in the networking piece, people would come up to me and they’d say, oh, you’re the LinkedIn lady and then blah blah blah. Maybe they’d have a question or let’s talk or whatever it was. I think it was about 6 months of hearing people say, oh, you’re the LinkedIn lady. Then it occurred to me, I’m the LinkedIn lady. Ugh. So it took me about another 6 months, maybe a year to feel comfortable calling myself that, but I did. I have.

Sue Gresham [00:02:35]:
I am. And so that’s kind of where that came from locally. In the, definitely, in the Midwest, I’m the LinkedIn lady.

James Kademan [00:02:42]:
Oh, that’s incredible.

Sue Gresham [00:02:44]:
And it’s all from consistently showing up and just consistently being the same same old me.

James Kademan [00:02:53]:
You know, it’s interesting you say that because I’ve gone through a lot of networking events, met a lot of people, and I’ve chatted with people for probably 5, 10 minutes. And as you’re leaving, right, you go on to the next person, I think. I talked to that person for 10 minutes. They were doing the talking 90% of the time, and I still have no idea what they do. Yes. They’re just jabbering. And I it wasn’t like I wasn’t listening. I was actually trying, but I feel like they had this corporate nomenclature and using a lot of words like the best or something like that.

James Kademan [00:03:28]:
Like, what what do you do? Right. So when you have the LinkedIn lady, I can get a pretty good idea about what you

Sue Gresham [00:03:36]:
Generally speaking.

James Kademan [00:03:38]:
Broadly. Right? Right. So for those that don’t know, tell us what is LinkedIn. Let’s just start there.

Sue Gresham [00:03:43]:
Oh, gosh. Okay. So what link what is LinkedIn? It’s LinkedIn is a social platform. It’s not really social media, but in a way it is. It’s a platform that has over a 1000000000 users around the world. It’s owned by Microsoft and short version story is that it is a site for business professionals. Well, anybody that works is considered professional. So for anyone that is working or thinking of working or in school, it’s a site for them to post, to engage, to build a network, to keep track of people, to connect with them, have really, what I what I promote with everyone is to use it to build, nurture, and maintain your professional relationships.

James Kademan [00:04:27]:
Build, nurture, and maintain. That’s awesome.

Sue Gresham [00:04:29]:
Yeah. I

James Kademan [00:04:30]:
didn’t know that LinkedIn was owned by Microsoft. When did that happen?

Sue Gresham [00:04:33]:
Yeah. They went I’m gonna say 7 years ago now. I the years fly by so fast. I can’t remember. But it’s been at least 7 years.

James Kademan [00:04:40]:
I’ll just jump up from under the rock I’ve been hiding under. That’s

Sue Gresham [00:04:43]:
It’s okay. It’s no big deal. It’s no big deal.

James Kademan [00:04:45]:
So interesting thing about LinkedIn from my point of view is there are some people that I feel like that are active on there. If you get in your death scroll or infinite scroll, whatever, that I feel like they are showing up every 3rd post that I have. And then you have others that you looked at and they still have the job that you know that they don’t have from 20 years ago, whatever. Yeah. So in your experience, how often are people actually either posting or at least updating their profile of some kind?

Sue Gresham [00:05:13]:
Well, that’s a great question because I it’s both. How’s that? How’s that for it depends. My favorite

James Kademan [00:05:20]:
First time I’ve ever heard it.

Sue Gresham [00:05:21]:
I know. I know. It it seriously, everybody has a different reason, and there are people that posted, created their accounts years ago because they were looking for a job and they never went back. And then there’s others that are using it for very creative network development. Some of them are using it for spamming and selling their stuff. People some people use it for authority building where that you’ll see them posting about the thing that they know the most about. So there’s a it there’s a little bit of everything. I don’t have the stats off the top of my head because to be honest with you, I’m not a numbers person.

Sue Gresham [00:05:58]:
But I’m going to say that of the 1,000,000,000 people that are using it, maybe maybe 25%, 20% are at or I’m sorry. Of the 1,000,000,000 that have accounts, maybe 25%, 20 are actually using it. And what I mean by that is going into it every once in a while. I’m a big proponent that we should go into it and use it if you wanna be networking and growing your business. Of course, you know, that’s what I say. But that being said, a lot of people are busy doing their work and they’re not jumping in to LinkedIn because they don’t have time. Or there are some companies that have it blocked because they think it’s a social site just like you can’t get into Facebook or Instagram from work. So, there’s a lot of different there there’s pretty much every single reason why someone is using it or why they aren’t.

James Kademan [00:06:50]:
So interesting. Tell me about the you use of it. Because to me, it’s a social site, but it’s professional social site. But every once in a while, and I’m scrolling, people throw political stuff up there. I don’t see a ton of cat videos or anything like that, so it’s not quite degraded to a lot of other social media sites. But I do feel like there’s times that you run across people that are throwing either garbage up there or I I’ll tell you what, I was scrolling, I don’t know, maybe a week or 2 ago, something like that. And it got to the point that I noticed how many times am I gonna see some huge quote in big letters that is pretty meaningless. I mean, maybe the quote’s nice and all that kind of stuff, but it doesn’t add to you or really to them, the person that posted it or anything like that.

James Kademan [00:07:37]:
Tell me about the post that you see or that you would advise a client of yours to actually put up there.

Sue Gresham [00:07:43]:
Well, so I don’t see as many of those quote posts as I used to. That being said, I just put one up the other day.

James Kademan [00:07:51]:
Oh, no.

Sue Gresham [00:07:53]:
The first one in forever. But the re but here’s what I did. Okay? Is I put that quote post up, and I actually don’t have it in front of me right now. But but it was it was about being it was about gratitude. And the reason that I put it up there is because I was sharing that, conversation I had with a someone that was in job search the other day. I or I the other day I had the conversation. And she was really bummed out, like, super upset about her job search prospects and and what was going on. And, I was trying to uplift her a little bit.

Sue Gresham [00:08:31]:
So I was suggesting that she maybe let’s let’s maybe talk about some things that maybe are going well for you. And just trying to get her past that mental thing. And lo and behold, the very next business day was this amazing quote about people that are grateful, They sent abundance tends to come to them. So it was just so my post was the quote, but it was also the story about the job seeker and how and about trying to get past that mindset. Okay? Alright. My my glass is half is more than half full. So that fits in with the things that I often post about is about the ways to get to get through things better. So this the where I’m going with this is that posting, it really needs to be about what’s important to you, for one thing, but it’s also gotta resonate with your readers.

James Kademan [00:09:27]:
Mhmm.

Sue Gresham [00:09:27]:
And the people and when I say readers, the people that are reading your posts are the people that generally you’re connected to. So if you’re connected to a lot of people that are in the car wash business, you’re gonna see a lot of posts about things that they think are important. And so that’s kind of where it’s it’s speaking to your audience. And then what is it that you want them to do? Do you want them to get something positive out of it? Do you want them to learn? Do you want them to buy your stuff? You know, it so when you ask what should someone post, it’s gotta be relevant to to what they are really trying to attract.

James Kademan [00:10:09]:
Fair. Tell me you raised an interesting point about sales or selling something. Because in the end, I would think that the majority of us are on LinkedIn because deep down inside, we wanna sell something, whether that’s ourselves to get a job or the product or service that we’re in the market to sell.

Sue Gresham [00:10:26]:
Exactly.

James Kademan [00:10:27]:
We’re all trying to just fill our bank account is what it comes down to. Otherwise, we wouldn’t waste time doing it. But you can’t be out there saying, hey. Buy my stuff every single day in every single post.

Sue Gresham [00:10:38]:
Right.

James Kademan [00:10:38]:
Can you tell me how you recommend people navigate their tap dance around there by offering value, but also letting people know I’m not here just to hang out and have fun. Yeah. Make a couple bucks.

Sue Gresham [00:10:51]:
Well and that’s a great question because it is it can be a very fine line. If you think about why what we do. We’re in we’re in business, a, to make money, of course, and support our families and all that. But, ideally, people will do business, and I think we’ve said this a 1000 james, but people that they know, like, and trust. Right? Along that same spectrum, besides the know, like, and trust, there’s also the whole concept of people aren’t gonna buy from you if they don’t know who you are and if they’ve never heard of you. So one of the things that I talk about when I’m working with my clients and in general, I think it’s a great rule of thumb is that you want to create awareness about yourself first and and that you are truly a person that I or that someone else would wanna do business with. So you build that authentic brand and you build that authentic conversation first. And then at some point, and of course, you can always put a little there’s always a link to your business name or something on your profile.

Sue Gresham [00:11:54]:
At some point then, after maybe 5 or 10 of those that are really not by my stuff, but, hey. This is me. Get to know me. This is what’s important to me. This is this is what’s important to my clients. This is how I help my clients learn. By by doing somewhere around there’s there’s 2 different thoughts on that, but I say at least 4 out of every 5 is not selling. Okay.

Sue Gresham [00:12:20]:
Okay? 4 out of 5 is about sharing thought leadership and your authentic authenticity, and just sharing information that you know that your people want. You know, there’s there’s that whole there’s a whole market for educational selling.

James Kademan [00:12:37]:
Mhmm.

Sue Gresham [00:12:37]:
And so LinkedIn is a perfect perfect forum for doing that. So I would say the happy dance would be no more than 1 out of 4, 20% of the time.

James Kademan [00:12:49]:
Okay.

Sue Gresham [00:12:50]:
Which means if you only post once a week, then that means only once a month. Once a month, you’re doing a you know? But if you’re also only posting once a week, then that means your stuff is not getting seen as much as you might like if it’s being put if you’re posting a couple of times a week.

James Kademan [00:13:08]:
So what is the ideal number of posts that you should go let’s just use week. Right? How many times is it recommended for people to post if they really want to stop seeing?

Sue Gresham [00:13:19]:
Generally speaking, 3 to 5.

James Kademan [00:13:21]:
3 to 5 times a week? Mhmm. Wow. That’s a healthy amount.

Sue Gresham [00:13:25]:
It is a healthy amount.

James Kademan [00:13:27]:
I think so because yeah. I don’t know. I guess there’s a lot of people that I see that post a lot. Right. And, some of it’s kinda redundant and stuff like that. Some people I think do a very good job. Well, I would Yeah. Dare say the great majority don’t.

Sue Gresham [00:13:41]:
But Well and and think about this. Do you were you ever on Twitter?

James Kademan [00:13:47]:
Yeah. Yeah. Yeah. I wouldn’t call myself active, but yeah.

Sue Gresham [00:13:50]:
But back in the day when Twitter first started, and which would have been, what, 2 20 in the early 2 the 2000s, whatever that was? Okay. The idea behind Twitter and and maybe even now with Axum, and I I’m not on it anymore, but the idea was you were supposed to post 10 times a day.

James Kademan [00:14:09]:
10 times a day?

Sue Gresham [00:14:11]:
Yes. Wow. So when we back it down and we say once a business day or maybe once every couple of business days, it’s really not that big of a deal.

James Kademan [00:14:21]:
Sure.

Sue Gresham [00:14:22]:
In the scheme of things. Now coming up with content 5 times a week can be or 3 times a week. I my happy spot right now is 2 to 3 times a week.

James Kademan [00:14:32]:
Okay.

Sue Gresham [00:14:32]:
And this is and this is what I do for a living.

James Kademan [00:14:35]:
Yeah. I’m gonna consider you the guru as far as that goes. So we’ll check.

Sue Gresham [00:14:38]:
So because it’s what I so I’m not I’m not out there thinking a lot of posting. It’s really and this is what I this is this is where the build, nurture, maintain relationships comes in. It’s really what you do behind the scenes.

James Kademan [00:14:52]:
Mhmm.

Sue Gresham [00:14:53]:
It’s the connections. It’s the networking. It’s the it’s the inside the inside the mailbox and outside of LinkedIn where you are sharing your network. I mean, that’s how we met. A mutual connection introduced us. Right?

James Kademan [00:15:07]:
Yeah.

Sue Gresham [00:15:08]:
That’s so that’s really where the where the meat and the potatoes and the best part of LinkedIn is. It’s behind that home screen.

James Kademan [00:15:17]:
Got it.

Sue Gresham [00:15:18]:
And that’s the and that’s easy to do.

James Kademan [00:15:22]:
The say that one more time.

Sue Gresham [00:15:24]:
Behind the home screen

James Kademan [00:15:25]:
Yeah.

Sue Gresham [00:15:26]:
When you’re in the messaging, when you’re in the connecting process, that’s where it’s easy to to do a couple of times a day or a couple times a week is by sending those messages to the people that are in your network.

James Kademan [00:15:38]:
Oh, gotcha. Alright. K. So that is excellent segue because I wanna talk about the network.

Sue Gresham [00:15:44]:
Okay.

James Kademan [00:15:44]:
So I have heard 2 schools of thought. One is I believe that on the face is what LinkedIn says you’re supposed to do, which is only connect with people that you actually know. And then I have heard other schools of thought that are just like, if they gotta if they accept the connection, take the connection, connect with everybody in the freaking universe, because then you’re connected to them. Tell me where your point of view is.

Sue Gresham [00:16:09]:
My point of view is it’s somewhere in the middle. How’s that? Again, another

James Kademan [00:16:14]:
Yeah. It depends.

Sue Gresham [00:16:16]:
Because everybody has a different reason. Right? First of all, can you really develop a relationship with every single person if you say yes to every single person?

James Kademan [00:16:26]:
Probably not. I suppose just like you couldn’t if you said no. Right?

Sue Gresham [00:16:30]:
Right. Well but if you think about it, no. You can’t you you might have one conversation. Hey. Thanks. I’m glad we’re connected. But in the scheme of things, you can’t really you can’t really use that for networking purposes like you do when you’ve had multiple conversations. And because not everybody you don’t wanna have everybody in your network.

Sue Gresham [00:16:54]:
You know? Not everyone is deserving enough to be in your very cherished network. So to to put some breaks on it and to put some sort of parameters on what you want is is not a bad idea. It’s not a bad idea. The other piece to that puzzle also goes along with the fact that when you’re connecting with everybody, that’s when you’re seeing a lot of junk on your feed because LinkedIn makes the assumption that if you’re connected to someone, that means you’re fact, not even assumption. You automatically follow them.

James Kademan [00:17:29]:
Okay.

Sue Gresham [00:17:29]:
And so that means you see their stuff in the feed. So if you’re connecting just for the sake of connecting, your feed, the the stuff that you’re reading, it’s maybe not a value to you.

James Kademan [00:17:41]:
Alright. So Tell me about the scrolling. I don’t know if there’s any statistics that you know or anything like that.

Sue Gresham [00:17:47]:
Yeah.

James Kademan [00:17:47]:
Scrolling of Instagram versus TikTok versus Facebook versus LinkedIn. To me, I don’t know that I well, I know that I don’t necessarily scroll LinkedIn like I do guilty pleasure at the other stuff.

Sue Gresham [00:18:01]:
Right.

James Kademan [00:18:01]:
So I don’t do you know is that universal? Is that typical? Or are there some people that are just like LinkedIn is it? And I’m gonna find the end of the Internet on this particular website somewhere.

Sue Gresham [00:18:12]:
So there are there are people that think LinkedIn is it, and there are people that don’t use LinkedIn at all. Because LinkedIn has a different purpose than Instagram or Facebook or Twitter or the rest of them. Typically speaking, the the information that’s on the scroll on the the scroll is totally different. You know, you’re not gonna see a lot of cat pictures like you said before. Right? Like you might on Facebook or what Instagram or whatever those others are. The scroll purpose on LinkedIn though is really that it’s a higher caliber and what from from a percent professional standpoint. Mhmm. Now that being said, people make tons of money with their Instagram.

Sue Gresham [00:19:03]:
If you look at Facebook, and I’m not what what sites are you on, James? Which ones are you using?

James Kademan [00:19:09]:
I would say mostly Facebook, but I’m older. And I have I remember when Instagram came out, I told myself no. Because as soon as I go down that road, I’m gonna waste even more time.

Sue Gresham [00:19:22]:
Yeah.

James Kademan [00:19:23]:
And same thing with TikTok, same thing. Like, there’s social media sites that I hear people mention that I’m like, I don’t even wanna ask what that is.

Sue Gresham [00:19:32]:
Yeah.

James Kademan [00:19:32]:
I don’t wanna ask.

Sue Gresham [00:19:33]:
No. So my 2 are Facebook and ins and LinkedIn. Okay. I’m not really on Instagram in part because my account got hacked and I and I never could get it back.

James Kademan [00:19:45]:
Oh, no.

Sue Gresham [00:19:46]:
Forget it. I’m done. But my purpose for Facebook is totally different than my purpose for LinkedIn.

James Kademan [00:19:53]:
Agreed.

Sue Gresham [00:19:54]:
Agreed. And so my scrolling time in the evening or at 2 o’clock in the morning when I wake up is more geared towards my Facebook because it’s my to me, it’s just like, oh, what’s what’s going on here? You know? And, you know, you that’s that’s where you read about the good things in people’s lives and some of the bad things. But I also belong to a lot of Facebook groups that I use for learning purposes. LinkedIn doesn’t have a good group feature at this moment. So I think I I think to answer your question, I think that there’s because they’re 2 totally different birds, I think that everybody’s using them and treating them as 2 totally different birds. I don’t see I don’t see a lot of the same posts that are happening on LinkedIn that happen on Facebook.

James Kademan [00:20:45]:
I was just gonna ask you that. If if one is recommended that you post that you have this post. Right? You spend some time on it, create it, it gives you a little image or whatever. Do you throw that up on all the social media sites, or do you gear it towards each one? Do you change the nomenclature in each one? What is your recommendation there?

Sue Gresham [00:21:02]:
There are people that do both. And and again, if if your purpose for using Facebook is to totally sell your stuff, and there are people that do that, then for them to do LinkedIn and Facebook and have the same thing. But if you’re talking about, you know, what’s happening with your family vacation, you’re not gonna be doing the same post.

James Kademan [00:21:22]:
Mhmm.

Sue Gresham [00:21:24]:
I I do say that people are on LinkedIn. They don’t wanna be sold to, but they wanna learn.

James Kademan [00:21:31]:
Okay.

Sue Gresham [00:21:32]:
And they wanna network. On Facebook, people are on Facebook because they wanna hear what’s going on. You know, more let’s say more coffee gossip stuff, and they wanna be sold to. They’re looking for the deals. That’s why they’ve got response. They’re looking you know, Facebook Marketplace, it’s a big deal. People are buying products. There’s a lot of products more consumer to consumer business to consumer than business to business.

James Kademan [00:22:03]:
Got

Sue Gresham [00:22:03]:
it. That’s my that’s my take on it. Now

James Kademan [00:22:05]:
Okay.

Sue Gresham [00:22:06]:
There could be somebody that’s listening that’s a Facebook guru, and they could be listening to something, oh, she saw a rock. But that’s my that’s my somewhat unin uninformed mostly informed comment.

James Kademan [00:22:19]:
Alright. Fair.

Sue Gresham [00:22:20]:
Totally fair. Yeah.

James Kademan [00:22:21]:
Tell me. So you’ve been thinking around with the whole LinkedIn thing for a long time. What are some of the changes that you’ve seen, good or bad, over the course of time?

Sue Gresham [00:22:28]:
My gosh. So I started on LinkedIn way back probably, I don’t know, 15 years ago or something like that.

James Kademan [00:22:35]:
Alright. It’s been a while.

Sue Gresham [00:22:36]:
What I LinkedIn likes to change a lot. They like to change the way that they look. They like to change the way you know, they like to change what they’re about. Like, for instance, I they might be bringing some little short videos like Tic Tac type videos. There’s a beta test going out of that. So that’s a big that’s a change if that’s what they’re gonna do. They’ve, one of the things that they have is that they brought on a few years ago, but it’s really picking up steam, is LinkedIn audio events where you almost like a podcast, but you’re doing it on LinkedIn. So you would do you know, you you do your podcasting on Restream or whatever whatever site you’re using, and then it but it could play and it would be showing on your LinkedIn feed also.

Sue Gresham [00:23:19]:
And it would just be audio, not necessarily the podcast video. Video events, those are relatively new. Skills are this section on LinkedIn where you type in what your you you put in what your skills are. Professional skills, you know, your because keep in mind, it’s this is about, you know, people looking for people for business. The skills area has changed 18 different ways, 20 different times as far as how it looks, where it’s showing up, the value, how it’s weighed in the algorithm. So there’s a lot of that stuff that’s constantly happening with LinkedIn. But the bottom line is that LinkedIn is was started for job seekers and for people for their for career advancement. That has not changed.

Sue Gresham [00:24:07]:
LinkedIn is still it’s still career focused. That’s, that is where they get their biggest amount of cash from is from recruiters that, pay to be able to look at people’s profiles and be able to find their candidates. So that part of LinkedIn has not changed over the years.

James Kademan [00:24:29]:
Got it. It’s perfect segue because I wanted to ask you about that’s LinkedIn premium. Is that right?

Sue Gresham [00:24:33]:
There’s a bunch of them. Yes.

James Kademan [00:24:35]:
Oh, there’s different there’s different tiers? How’s that?

Sue Gresham [00:24:38]:
4 or 5 different tiers of premium throughout LinkedIn.

James Kademan [00:24:41]:
Oh, wow. Okay.

Sue Gresham [00:24:42]:
Yeah.

James Kademan [00:24:43]:
Can do do you know much about them?

Sue Gresham [00:24:45]:
I know enough to be dangerous.

James Kademan [00:24:47]:
Alright. Well, let’s go down this road here a little bit.

Sue Gresham [00:24:49]:
Okay. So, the high first of all, if you’re a recruiter and if you work for a recruiting firm, or if you are in sourcing for your company, the recruiter packages allow you to really see stuff behind the algorithm to do sorting, to send all sorts of messages and things to people. There’s a couple different levels of package pack packages for that that recruiters pay for. So if a recruiter was looking at your profile, for instance, you may not know that because they’re paying so you so that you don’t know that. Uh-huh. Those packages could be as much as, a 1,000 or more a month.

James Kademan [00:25:26]:
Oh, wow. Okay.

Sue Gresham [00:25:26]:
Okay. Or as I I think the least expensive is like $350 a month. Don’t quote me on that. I haven’t looked at the prices lately. But those are for people that are actively recruiting. There’s a couple of business premiums. One of them is called James Navigator, and that is this big behemoth, that’s my word, of a CRM, where for and it costs a lot of money. That is I think that’s maybe a $120 a month or something.

Sue Gresham [00:25:56]:
That gives you all sorts of bells and whistles. It has its own separate interface. It allows you to search and send messages to your ideal clients. It is literally meant for salespeople to use LinkedIn as a sales database.

James Kademan [00:26:15]:
Okay. So they’re finding people as well as sending them emails.

Sue Gresham [00:26:20]:
Exactly. Sending them emails, sometimes spamming them. That’s sometimes I get those spam, you know, where there’s like you know? But it it allows people allows salespeople to really target their audience. There’s a less expensive premium for business people. That’s the one that I have. It’s about 50, $60 a month, And that allows you to to do some a lot of behind the scene things, allows you a lot better searches and things like that. And then there’s a least expensive job seeker premium that’s about $30 a month. And that gives people in career transition that are looking for james, the backdoor, and a lot of, a lot of analytics to help with their job search for company searches and and finding people and, applying for jobs and so on.

Sue Gresham [00:27:08]:
Got it. That’s so the spectrum, it’s it’s a big spectrum.

James Kademan [00:27:13]:
Yeah. Sounds sounds wide, I guess, depending upon what your end goal is. Well and

Sue Gresham [00:27:17]:
that’s the whole point. And so as you hear, I mean, there’s some people that are the the goals for people using LinkedIn are varied. And so people fit in different buckets, and that’s what that’s about.

James Kademan [00:27:29]:
Sure. Fair. Tell me about, bots or artificial, I wanna say identities or however you wanna call them because I swear that I’ve been reached out to by people like, hey. You wanna connect? And I think there’s no way that you’re real. So have you run into that?

Sue Gresham [00:27:48]:
Oh, a lot. A lot. There is a sheikh of some Indian country that keeps inviting me to connect, and I

James Kademan [00:27:56]:
Oh, that’s nice of him.

Sue Gresham [00:27:57]:
Oh, I know. I’m excited about it. He’s very definitely, someone that is a bot. LinkedIn has very specific terms of service that we’ve all agreed to that don’t allow us to scrape information or to create fake personalities or to even there’s a lot of things that they don’t want us doing. Unfortunately, bots are really smart, and AI is really it’s it’s it’s a wonderful world, and they’re just literally staying right in step with everything that Microsoft can do and LinkedIn can do to keep them off. So, yes, there are bots. And but there’s also mechanisms for getting rid of bots, and thank goodness that works because you can report a bot when you get that invitation to connect, and you can block that bot. And, just like that sheikh, I I told you he keeps inviting me to invite to connect.

Sue Gresham [00:28:54]:
That’s because he keeps creating new profiles every couple of weeks.

James Kademan [00:28:58]:
Oh, wow.

Sue Gresham [00:29:00]:
So well, I he it’s not him, obviously.

James Kademan [00:29:04]:
Right. Right. The Sheik’s just not there sitting on the camel doing whatever.

Sue Gresham [00:29:07]:
Yeah. Yep. Some somebody somewhere is playing Sheik, but it’s the same thing every time. And, so we just we a lot he’s he’s out there he’s out there trying to connect with a lot of women and maybe men. I’m not sure. And we all just kinda talk about it behind the scenes, and we all block him and report him, and he goes away, and then he come back. And

James Kademan [00:29:31]:
Tell me. What is the goal for them or who’s ever creating this profile over and over and over?

Sue Gresham [00:29:37]:
I have a feeling it’s to scrape it to get to get identities of people. I I do believe that. I also believe that they are looking to I’m not sure exactly in that particular instance, but I know that sometimes there are people that are out there to try and and get you to invest in their companies or, like, for job seekers, one of the common things is that there’ll be somebody that’ll have a work from home scheme. And so they get you to invest and they get you to spend the money to be able to get you know, the it’s the age old get addresses and work from home, pay me $25 or $50 a month, and I’ll give you unlimited this and you can do this for me, you know. So I think there’s I think there’s a lot of that.

James Kademan [00:30:25]:
You know, it’s so interesting that you bring that up because I have employees that work from home, and I’ve been in interviews where I told them that I supply the equipment, computers and stuff like that. And they’re like I remember if somebody asked me, how much do we have to pay you for the equipment? And I thought, what? No. I send it to you. Now granted, this is coming. I have given away many computers, not intentionally, and people just take the job. Thanks for the computer. Go away. They don’t even give me the thanks.

James Kademan [00:30:56]:
So I was like, wait. There’s people out there that are convincing you to pay for equipment to work for them. That is crazy. And I thought, well, they must be a better salesperson than I am because I’ve been given all this stuff for.

Sue Gresham [00:31:10]:
You’re just too nice. You’re just too nice.

James Kademan [00:31:12]:
Could be could be. I just want a good employee to do their job, and I figured, hey. You need this equipment to do the job, so let’s make this happen. But, yeah, could be.

Sue Gresham [00:31:21]:
That’s what most that’s that’s the way most normal people would think, but there’s always those people that are out there for that underhanded shady stuff. But, no, that’s absolutely true. That is exactly what happens.

James Kademan [00:31:33]:
Interesting. Yeah. I’ve gotten emails where they’re like, is this a real job, or is this a real business?

Sue Gresham [00:31:38]:
Right.

James Kademan [00:31:39]:
And I was like, you can look at our website. You can go on Google Streets and see our building. You can go like, the entire it would be a lot to set that up for me to try to sell you a computer.

Sue Gresham [00:31:53]:
I I do believe though that there’s enough of those scamsters out there that are setting up the fake Google accounts. Although, I don’t understand Google enough to understand how that works. But, you know, they maybe they’re doing that or they’re setting up fake definitely setting up fake businesses.

James Kademan [00:32:12]:
Sure.

Sue Gresham [00:32:13]:
So

James Kademan [00:32:13]:
Yeah. I looked at I’m like, the cost of what it would do what it would cost, what a heck, what we have paid indeed to place ads out there. I’m like, these guys must be selling a lot of computers to people to pay for that. Not but

Sue Gresham [00:32:27]:
Right.

James Kademan [00:32:27]:
Interesting. Can’t they just make money, honestly? Is it really that hard? I don’t think it’s that hard.

Sue Gresham [00:32:32]:
It isn’t if you’re legit. I well, okay. It it it can still be hard if you’re legit.

James Kademan [00:32:39]:
But I suppose it could be hard either way. It just seems like you wanna be able to hug your mom at night and not have to be, like, lying when she asks what you do, I guess.

Sue Gresham [00:32:49]:
It’s a unique concept.

James Kademan [00:32:50]:
Yeah. Maybe maybe it’s just me. I

Sue Gresham [00:32:51]:
don’t know. Yeah.

James Kademan [00:32:54]:
Tell me a story how you got involved in being a LinkedIn lady versus just making your money some other way.

Sue Gresham [00:33:01]:
Well, it’s it it doesn’t start out real real happy, but it ends real happy. Back in 2,008, we had this little thing called a super recession.

James Kademan [00:33:11]:
Oh, yeah. Back in the day.

Sue Gresham [00:33:12]:
I don’t know what they called it back then, but, like, the economy was horrible. Right? The stock market dropped. Well, back then, it I don’t even know what the percentage was, but I remember watching it drop, like, by, like, 800 points in one day. Okay.

James Kademan [00:33:26]:
Yeah. It was a lot. Everyone is running around wondering what’s going on.

Sue Gresham [00:33:30]:
And and there was massive unemployment. Unemployment rates were, you know, 12, 13, 14%, whatever they were. Well, I happen to be a victim of 1 and victim is the wrong word because I don’t like the victim mentality, but I happen to be one of those many millions of people that lost my position, working for a company, back in 2,008. And finding a job in 2008, that’s when I started using LinkedIn. Finding a job was very hard. And I knew that I was not going to get back doing what I was doing because I was in the manufacturing, industry, doing what I was doing. And it in Milwaukee, manufacturing places were closing up all over the place. It was just a big mess.

Sue Gresham [00:34:11]:
So I at that point, I thought, okay. Well, I need to do something else. So I went to a job camp. That’s what we called it. I became actively involved in the organization of of actually running the job camp because of that. But I went to a job camp, and I was watching this woman do a presentation about LinkedIn. And I was like, wow. This is really cool.

Sue Gresham [00:34:36]:
And back then, LinkedIn was about relationships. It was about networking. It was about finding using your network to find a job. I’m like, wow. When I lost my job, I lost everything. I they took away the computer. They it would the phone. I literally did not remember the names of the people that were my clients.

Sue Gresham [00:34:59]:
I mean, I knew their names, but I didn’t have their phone numbers because they were in the computer. Right? So I literally was like a woman without an island. And, and I had never thought that I I it never even occurred to me. So I went to this woman that was watched this presentation, and this woman was amazing. And I’m like, wow. Okay. And then I went to another presentation, and somebody said, well, what is it that you wanna do when you grow up? And I’m like, oh, I don’t know. So a couple of months of thinking about it, I thought, well, why don’t I just figure out how to teach people how to use LinkedIn? Backstory, I used to be a teacher.

James Kademan [00:35:40]:
Oh, nice. Okay.

Sue Gresham [00:35:42]:
So, and I even went back and did substitute teaching in that time frame because that was a fallback. So that’s how I got started in it, but I didn’t get started with LinkedIn. I actually got started teaching people how to use Facebook and other social medias. I got certified in social media, Facebook, Twitter, helping them set up their their business accounts and helping them figure out how to use it. I got really tired of Facebook and Twitter,

James Kademan [00:36:10]:
probably. Can’t say it again. It’s all good.

Sue Gresham [00:36:13]:
And people didn’t wanna pay for They people didn’t wanna pay me for it because Facebook and Twitter were kinda free, you know? So why keep so many right? So, I did that for a number of years and then at but I always loved LinkedIn. And I love the relationship and the networking piece of LinkedIn and the relationship building and how you can use it for good and not evil. And so I, just switched over to LinkedIn.

James Kademan [00:36:40]:
Right on. More professional. It’s all good. So how did you go through and learn all the stuff that you were then gonna be able to transfer that knowledge and help teach your clients?

Sue Gresham [00:36:49]:
You know what? Online classes started it. And then, some local classes, like at Marquette. They had a social media class and, or no. It wasn’t at Marquette. It was at UWM continuing education. They had it and just so I just started learning and I started doing. And then, of course, there’s so many brilliant people out there to learn from.

James Kademan [00:37:13]:
Mhmm.

Sue Gresham [00:37:14]:
You know? And so I learned that part of it, but then I get to learn how to run a business.

James Kademan [00:37:22]:
Details. Right? Details.

Sue Gresham [00:37:24]:
Who’s that? No. So that that was a whole that that was a whole another adventure and a whole another journey, because I knew I could do the social media piece. But how do I run a business? And how do I grow a business? And so, again, more coaches and training and learning, and it’s it’s an ever being a teacher, being learning, that’s what I do. And, that’s my one of my top five strength finders is learner. So, that’s that’s just kind of the whole story right there in a nutshell. Nice. He was learning.

James Kademan [00:38:01]:
So 2008, 2009, I imagine when you get your business rolling, evolving to the LinkedIn thing, how did you find clients?

Sue Gresham [00:38:13]:
Completely networking.

James Kademan [00:38:16]:
In person or wrong?

Sue Gresham [00:38:19]:
In person and through, like, introductions to people. But my 1st year of clients, my first no. I’m gonna say my first 4 or 5 years were all people that I knew, that I had met, that I had been introduced to. My my it was all referral for the first completely a 100% referral. And it was remember I told you the story about going to to the chamber? Well, I joined chambers early. I joined other networking groups early to get myself physically out there to be networking to inter to meet people. And, that’s and and to be honest with you, that’s mostly how my business grows now. There’s not a lot of people that are randomly searching for me on the Internet.

Sue Gresham [00:39:02]:
It’s almost all still referral. I’m gonna say probably 85% of my business comes from referral.

James Kademan [00:39:08]:
Alright. That’s super cool. Yeah. Tell me, you had coworkers, I imagine, at the place that you worked at before. Do you still do you see them every once in a while, or they just fell off the planet and you don’t know where they’re at?

Sue Gresham [00:39:19]:
They fell off the planet. Part of that is I I let them fall off the planet. That’s a big part of it. Every once in a while, there’s a random person that’ll pop up into my into my world, but that was a different that was an industry a manufacturing industry. I’ve I have looked the company that I used to work for. Very few people are on LinkedIn, if at all. And I just, I just kinda severed myself from that.

James Kademan [00:39:49]:
Alright.

Sue Gresham [00:39:49]:
And that was my choice. That that was my choice as much as anything. I I could have gone back and, you know, made some more attempts, but, I kinda I kinda like the world I’m in now a little bit better.

James Kademan [00:40:01]:
No. When you say made some made some attempts made some attempts to just connect or to actually try to get a job back?

Sue Gresham [00:40:07]:
Oh, no. Not to get a job back. Okay. Thank you.

James Kademan [00:40:09]:
To

Sue Gresham [00:40:10]:
get a job back in that industry, no. No. No. No. No. No. But but as an example, we’re in March. We’re in oh, we’re in April.

Sue Gresham [00:40:18]:
Back in December, which was 4 months ago, I boy, that that was a long time ago.

James Kademan [00:40:22]:
Yeah. Right?

Sue Gresham [00:40:24]:
I actually reconnected and had coffee with one of my with probably one of my top favorite coworkers of all time at that company. And we haven’t seen each other for well, since 2000 well, she left even before 2008. So we haven’t seen each other for maybe maybe 20 years, 18 years. And so we had the most marvelous time reconnecting and seeing each other, and it was so we had literally not missed a beat other than the fact that, you know, she’s since got kids and they’re grown up and they’re And I’m a grandma now and, you know, those beats we missed. But as far as our relationship and our conversation, it was just like we had been 2018 years ago.

James Kademan [00:41:11]:
Oh, that’s incredible. Yeah. That is incredible. So did you know I guess, 2008, let’s just say before you get laid off or the ball drops around, all over the world. Did you have any intention of starting your own business?

Sue Gresham [00:41:27]:
No? No. No. And as a matter of fact well, I shouldn’t say no so emphatically. Entrepreneurship has been in my family forever. My father owned his own business and I worked for him for years. My mother my stepmother owned her own business. I never worked for her, but she had her own business. My and my husband and I in our early years together, we, my father-in-law bought a business and we owned it with him.

Sue Gresham [00:41:54]:
So we have and and when I was first married, our goal was that I was gonna open a chain of daycares because that was what my degree was, was early childhood education. So should I say no that I never dreamed about being an entrepreneur? When I look back on it, all there’s all these stepping stones that makes perfect sense. But in 2008, no. That was not my dream at all.

James Kademan [00:42:18]:
Alright. So 2,008, when you get the letter or the conversation, whatever happens with

Sue Gresham [00:42:22]:
you. Conversation.

James Kademan [00:42:23]:
Conversation. Or was it just you, or was it to the whole group of?

Sue Gresham [00:42:27]:
That particular day, it was just me and the HR department and my boss. But along the way, there had been others and, and I was in an, upper management position, so there had been others along the way.

James Kademan [00:42:40]:
Okay. So when they had that conversation, you’re walking out to the parking lot, and you’re like, well, this isn’t great. What were some thoughts that were going through your head as far as next steps to move on with your life to make sure you

Sue Gresham [00:42:52]:
my next step, seriously, was I need a beer.

James Kademan [00:42:57]:
Welcome to Wisconsin. Right? I love it.

Sue Gresham [00:43:01]:
That was seriously my next thought. And my next thought was what the heck am I gonna do for the rest of my life? And it was it was very much it was totally devastating. And if truth be told, I was I I went through some, oh, I don’t think there’s a term for it. I I got depressed.

James Kademan [00:43:22]:
Okay.

Sue Gresham [00:43:22]:
But it was called situational depression. Okay. Well, that’s what they call it.

James Kademan [00:43:27]:
In front of this other big word. Yeah.

Sue Gresham [00:43:29]:
That’s what they call it. But I but literally, like, my whole being and everything that I I loved that job and I loved some of the people I worked with. I didn’t love every piece of the job, but I loved what I did. I, you know, all of that. And so I I literally it was like my right arm was chopped off. I had no idea for the longest time who I was, what I was gonna do. So it it was it was a rough time. It was a very rough time for our family.

Sue Gresham [00:43:56]:
Financially, I got some severance pay, which helped, but still, you know, there was the whole, oh my god. What am I gonna do for the rest of my life? And I was still young, you know, or young enough that my career was not gonna be over. Right. So it was it was it was pretty traumatic for a while. And, but I did, find some people. I found a support and this is this is again where this how how I have really developed my passion for networking and for for really, for really keeping in touch with people is and all of that is because, while I was unemployed, I found I went to WCTC, Waukesha County Technical it was technical college now. I’m not sure what it was called back then. But anyway, workforce development had a had a site there.

Sue Gresham [00:44:47]:
And they told me about a networking group for people that were in job search. Like, well, I don’t know how it’s look for a job. I should probably go. So I did, and I wound up finding some amazing people that are still some of my best friends. Wow. That. And we I I got on the board of their the organization, and I was working I helped job seekers get through job search. I got mentioned earlier.

Sue Gresham [00:45:11]:
I got through this job camp. So it was through the networking piece that kept me going that got me thinking, okay. There’s some value I could go ahead and, you know so it it was a lot of incremental steps along the way that started with networking, and it started with talking to people and and realizing that I couldn’t I wasn’t gonna do it myself. I’d have to learn. I’d have to do some things.

James Kademan [00:45:37]:
Very cool.

Sue Gresham [00:45:38]:
So yeah. That’s you know, it it’s like hopscotching back and forth, but, ultimately, that’s, it’s really about the people you surround yourself with.

James Kademan [00:45:49]:
Oh my gosh. 1000%. Absolutely.

Sue Gresham [00:45:52]:
And so and I and but I didn’t realize that at the time when I was working for a company either. You know? I think you realize that and and I also think you realize it as you get older. And I you know, there’s a lot of those things I think you you start to to get a handle on.

James Kademan [00:46:07]:
Fair. Totally fair. It’s interesting how I think back when I was working the w two job versus now when I’m on my own. Been on my own for what I would consider to be quite a while. And it’s interesting the things that you are aware of and the things that you look forward to, the things that you try to feed your brain with and all that kind of stuff. Versus when I was a w two employee, I had either no awareness of or no interest in I’m gonna call it individual growth. It was just punch in, do your job, move on with your life, punch out. Right.

James Kademan [00:46:43]:
And that was it. And it was interesting that when I started my business, you learned, like, well, I gotta go, go, go, go, go, go, go, and, oh, there’s this, and you’re just in that You’re hungry for all this knowledge and stuff that goes beyond business. It goes to the individual. And now I feel like, well, I’m kind of a snob now because when I talk to people that are w two people, I’m like, what did you do today? And they’re like, oh, I watched a

Sue Gresham [00:47:06]:
football game.

James Kademan [00:47:07]:
I think, oh, you didn’t go expand your brain of any kind or build your business or chat with other people that are interested in building their brain or their business. Something like that. It’s interesting how I was one of the rats on the wheel.

Sue Gresham [00:47:21]:
And I was too. And I was too. And, like, the whole the whole concept of networking. No. I network yeah. I go I network with my with my coworkers after work, but that was it. Right? Mhmm. So, no.

Sue Gresham [00:47:34]:
Absolutely. And and the other thing too that one thing that I’ve found, which is one of the reasons I love what I do, every single person I’ve met has an amazing, and I and I totally believe this, amazing story. They have some piece of knowledge, some history that they don’t realize how important it is to them and how important it can be to other people. And and I don’t mean just from a networking standpoint. I’m just talking about the value of people. I had no idea how smart people were until I started really talking to them. And when I say smart, I mean, not just business smart, but I mean emotionally smart. I mean, in interesting, the the side things, the extra things that they do.

Sue Gresham [00:48:24]:
It’s to me, it’s amazing. And and everybody’s career but, you know, you you be used to be a w two as you call it. Right? Everybody’s career leads them along a path to get them to some point, and we don’t know what that point is. But once we start to pay attention to what that path was, sometimes it becomes really obvious and you can say, oh, yeah. Like, you know, when I when I just came back a few minutes ago and I said, well, I was a teacher. And you’re like, really? Yeah. I I have always been a teacher. And I went back and I started looking at when I was like, not just my degree, but when I was volunteering when I when I was a I was a stay at home mom part time stay at home mom, part time worker.

Sue Gresham [00:49:10]:
And my daughter was in Brownies. Okay? I was I was a Brownie I was the Brownie leader for one thing. You know? So there’s teacher right there. But then I was also the brownie leader trainer for the girl scout area. So I taught other brownie leaders and daisy leaders how to be leaders. I don’t I don’t know where that came from, but it did. And even in my other careers, I was always doing training programs. I was always so what I do now is just it’s really just an extension of what I’ve always been doing.

Sue Gresham [00:49:47]:
It’s just a different pocket. So, and we all have that. You know? And I I I would imagine if we went back and delve back into what you used to do, we’d probably find the same thing.

James Kademan [00:49:58]:
I imagine so. Yeah. It’s interesting when I I interview guests that I mean, some are most are new to me, but others that have known for years. And I’ll be 10 minutes into the conversation learning that they had a kid, got divorced, started a business in this little 6 month chunk of their life, and I’m like, I’ve known you for 10 years. I didn’t know you went through any of that.

Sue Gresham [00:50:22]:
Right. Right.

James Kademan [00:50:24]:
So it’s interesting just the conversations that you have with people. Very true. Everyone everyone has a story.

Sue Gresham [00:50:30]:
Well and and I bet for you, I mean, you’re talking to people every every week. Right?

James Kademan [00:50:34]:
Mhmm.

Sue Gresham [00:50:34]:
So how fun is that?

James Kademan [00:50:36]:
Oh my gosh. It’s a blast. I love it.

Sue Gresham [00:50:39]:
I love it. I I I think I want your job. I I might I might actually consider something like that.

James Kademan [00:50:44]:
Pretty weak, I gotta say it, in this in this realm, but, it’s fun. Holy cow. Is it fun? You learn an incredible amount. Yeah. So totally cool. There’s you can totally start LinkedIn podcast.

Sue Gresham [00:50:57]:
I could.

James Kademan [00:50:58]:
People that have LinkedIn profiles or something.

Sue Gresham [00:51:01]:
You know, it’s funny that you said that because I have kinda thought about something in the back of my mind. So if if it happens, I’ll come back and I’ll let you know.

James Kademan [00:51:07]:
Oh, you just gotta do it. What’s the risk? Plus you have more posts to throw up there then. Right?

Sue Gresham [00:51:13]:
That’s right. That’s

James Kademan [00:51:14]:
right. Tell me, when you are working with people Mhmm. What are you working with people that are looking for jobs or people that are looking to sell or people that are just like, what is LinkedIn? Like, who is your

Sue Gresham [00:51:24]:
who is your My my ideal people that I work with are people that are entrepreneurs, typically, as on the smaller end of the spectrum, micro business owners up to maybe 10, 20 employees. Helping them establish that their own first their own brand credibility. It so it’s it’s some profile work, but it’s really helping them, giving them the tools and guiding them through the process of using how to use LinkedIn so that they can elevate their business and they can elevate their their careers, convert possibly find new prospects, clients. Some of them are looking for, you know, some of them, I’m working with somebody right now that that is building his business and he wants to be able to hire employees. So he wants to be able to establish himself better on LinkedIn so that then employees will wanna come to work for him.

James Kademan [00:52:19]:
Fair.

Sue Gresham [00:52:19]:
Totally. So it’s kind of there’s a a little bit of both. I also I also have another client right now who’s a job seeker. And she’s she’s a marketing person, and she’s looking for a position, recently laid off. Her her the company, she was a start up company, wound up. I don’t think they’re out of business, but they’re they they cut back drastically and start up company. And so, she’s looking for a job. So I’m helping her with put together her presence so that she can land that marketing job that she’s looking for.

Sue Gresham [00:52:51]:
Nice. So it’s a little bit of both.

James Kademan [00:52:53]:
Alright. And are you doing stuff for your clients, or are you teaching them how to do so?

Sue Gresham [00:52:59]:
Oh, no. I’m a I I’m a teacher. It Okay. Everything that I everything that we do is done with you, not done for you, because the tools that we work with and the things that I teach, when that when for instance, when that woman finds a job, she doesn’t I don’t want her coming back to me to say, how do I fix my profile? Right? Because because she’s in a different spot. Her branding is different. She’s not a job seeker anymore. She’s an employed marketing professional. So I’m giving her the tools so that she can do it herself.

James Kademan [00:53:30]:
Nice. I love it.

Sue Gresham [00:53:31]:
Done with you.

James Kademan [00:53:32]:
Sue, how can people find you?

Sue Gresham [00:53:37]:
I’m on LinkedIn.

James Kademan [00:53:38]:
I was gonna say, I I suppose it’s pretty obvious, but just in case.

Sue Gresham [00:53:42]:
In case they didn’t know,

James Kademan [00:53:43]:
you can find me by looking

Sue Gresham [00:53:44]:
up by doing a search for Sue Gresham on LinkedIn, and you’ll see me. I should be, like, the first one that pops up in theory. Also, I, my website is suedashgresham.com. So it’s Sue-gresham.com. Gresham.com. Yeah. Because somebody else, Sue Gresham, took the sue gresham.com. So

James Kademan [00:54:03]:
Well, we gotta talk to that woman. Yeesh.

Sue Gresham [00:54:06]:
I’ve been trying to buy it for years. Now it’s not worth it. I’m I’m too set with where I am. But Yeah.

James Kademan [00:54:10]:
I get it.

Sue Gresham [00:54:11]:
They can find me, or they can reach out to you because you know where I am.

James Kademan [00:54:15]:
Sure. Yeah. Yeah.

Sue Gresham [00:54:16]:
Yeah. Yeah.

James Kademan [00:54:16]:
And then

Sue Gresham [00:54:17]:
and then you can have a conversation with them.

James Kademan [00:54:21]:
And the the snowball gets bigger. I love

Sue Gresham [00:54:23]:
and network and so yeah.

James Kademan [00:54:26]:
Yeah. Away we go. Sue, I appreciate you being on the show.

Sue Gresham [00:54:29]:
Thank you. It was a lot of fun, and it was, it was great to to talk with you. I I’m looking forward to getting to know you a little more personally, to know more about your backstory.

James Kademan [00:54:39]:
Oh, I got yeah. I’m happy to share it if you got if you got some time that you Oh,

Sue Gresham [00:54:43]:
we’ll we’ll we’ll connect offline and or off this and definitely do that.

James Kademan [00:54:47]:
Sure. All good.

Sue Gresham [00:54:49]:
Great.

James Kademan [00:54:49]:
This has been Authentic Business Adventures, the business program that brings you the struggle, stories, and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. If you are listening or watching this on the web, if you could do us a huge favor, give us a big old thumbs up, subscribe, and, of course, share it with your entrepreneurial friends, especially those that may need or have a LinkedIn profile and just need some some help, some guidance that Sue can help them with. My name is James Kademan, and Authentic Business Adventures is brought to you by Calls on Call, offering call answering and receptionist services for service businesses across the country on the web at callsoncall.com. And, of course, the Bull of Business Book, a book of the entrepreneur in all of us, available wherever fine books are sold. We’d like to thank you, our wonderful listeners, as well as our guest, Sue Gresham, the LinkedIn lady. Sue, can you tell us that website one more time?

Sue Gresham [00:55:43]:
Sue-gresham.com.

James Kademan [00:55:45]:
It doesn’t get easier than that. Sue-gresham.com Awesome. Past episodes can be found morning, noon, and night at the podcast link found at drawincustomers.com. Thank you for joining us. We will see you next week. I want you to stay awesome. And if you do nothing else, enjoy your business.