Up Your Web Game

Websites are often built as a one size fits all medium to communicate with your potential clients.  But what if you could personalize the experience each visitor has on your website?

On this episode of Authentic Business Adventures, Eric Melchor from Optimonk details how personalization of your website can increase engagement, which is what you’re after.

Optimonk is a startup that offers personalization solutions for e-commerce sites. The episode explores the power of micro-engagements and using zero-party data for personalization, as well as the importance of aligning your website’s value proposition with your ad’s headline. The episode includes some interesting anecdotes from the speakers’ past careers, and the importance of letting go of past mistakes and focusing on the good things in life.