Dr. Marty Greer – Checkout Veterinary

Dr. Marty Greer returns after our first interview with her almost one year ago, when she first started Checkout Veterinary Clinic in Sun Prairie, Wisconsin.  The worlds first drive-thru veterinary clinic.
We met with Dr. Greer today to find out how this new concept has been working and what has changed with her veterinary business in the past year.  The pandemic subsided, new pets were housed all over the country, creating more demand for veterinarians.
Listen as Dr. Greer explains how her veterinary clinic has grown and learn from her revolutionary way to take care of our pets.
Visit Dr. Greer here: https://www.checkoutvet.com/
Authentic Business Adventures Podcast

You have found Authentic Business

the business program that brings you

the struggles
stories and triumphant successes of business

owners across the land.

We are locally underwritten
by the Bank of Sun Prairie.

My name is James Kademan, entrepreneur,

author, speaker, and hopeful coach to small
business owners across the country.

Today we’re welcoming/preparing,
to learn from

Dr. Marty Greer, the owner
of Checkout Veterinary.

And I got to say, even though
it’s equity, this is pretty cool.


It’s essentially a drive through
or drive in veterinary clinic.

Either way, it works.

How about you tell us about this?

So we developed this concept about six or

seven years ago, I was at a veterinary
meeting and listening to the accountant

that was presenting to us talk about
veterinary clinics and economics of them

and over building too many facilities and
decided that at that point that a wellness

center would make a lot of sense,
just basic wellness care.

But to the convenience
of the client and the pet.

So we really haven’t changed how we

deliver veterinary services since James
Harriett started practicing in the wow.


At that point, people had horses and cows,
and then they had dogs and cats,

and the dogs and cats would be brought
to the surgery to the veterinary clinic

and would have the procedures and care
provided there. And it made sense to me

to start looking at it from the client’s
perspective instead of the veterinarian

perspective and to say,
what is it that would appeal to a client

and appeal to the pets to make veterinary
care more comfortable, easier,

more convenient, more accessible
than what we have now?

So you have four bays here.

We do.
Which is amazing. And I guess how about

you tell me the idea
of how the floor works?


So we have the opportunity to expand to
four more bays when we get busy enough.

We positioned the building on the property

so that we can build another
four bays out that direction.

Because I anticipate that we’re
going to need more space.

So the flow works that you
can call for an appointment.

You can email for an appointment.

You can text us for an appointment or
you can come in without an appointment.

And when you arrive, we have
people pull up to the doors.

We have one side that people pull into,
and then they pull into the garage,

and then they will pull all the way
through at the end of their appointment.

So there’s no backing up.

We don’t want anybody backing
into important parts of the building.


So one way through,
like an oil change, like a car wash.

The American public has kind of fallen

in love with doing
business in their vehicle.


They go to Walgreens
for their prescription.

They go to Walmart and Target and sit

in the parking lot, and people
come out with their packages.

They go to McDonald’s.
They go to the bank.

They go to wherever and we don’t even get

out of our cars for a lot
of things anymore.


So instead of expecting people to make
an appointment, come to the veterinary

clinic, walk into the building,
have to stand in the lobby,

be accepted into exam room down the hall,
past the Rottweiler that’s lunging at your

cat and worry about the concerns
with anxiety and stress and other things.

People just pull directly
into the garage Bay.

They’re private Bay.

So there’s only one client, one set
of pets in the exam room at a time.

So the garage Bay is
essentially the exam room.

I was just going to ask you that.

So you don’t necessarily transport
the pet to another room.

You can do it all here.

If it’s a cat or a small dog,
we have an examiner because I’m concerned

about them being difficult
to manage in a large space.

So we have an adjacent exam room that has

glass windows so that you can
see directly into the exam room.

So if you wish to stay in your vehicle

and you have a cat or a small dog and we
want to go into the exam room,

you can stay in your vehicle and see
what’s going on or stay with your vehicle

and see what’s going on in the exam room
or if it’s a large dog,

then we have an exam table in each garage
Bay so they can come out or for some pets,

they’re most comfortable
staying in their own vehicle.

So if the minivan and SUV one of those
kinds of vehicles and the pet is anxious,

nervous doesn’t really like the whole
idea of getting out of the car.

They can stay right in the vehicle.

And we have pets that do that.

We have even Labradors
that are like, you know what?

I’m just going to stay
right here on the seat.

You do whatever you need to do with me,

but I’m not leaving the security of being
in my minivan, so it works really well.

That is pretty cool.
Yeah, it’s really cool.

We have a sensor on the asphalt so
that when you pull up,

the garage door goes up automatically,
just like when you go to the Subaru

dealership, you pull in, the door goes up,
and then we put the doors down and then we

secure them so that the
door doesn’t go up.

If somebody from next door
drives across, it got you.

And then you can just stay
right in the exam room

so in the summertime,
we just use the regular weather.

In the wintertime, we have overhead heat

like you would at a car wash or
oil change facility.

So it’s comfortable in the vehicle.

It’s comfortable in the garage Bay,
so we can turn the vehicle off.

If you have kids with you,
the kids can stay in their car seats or

they can get out and run
around the garage bay.


Because we don’t have to worry
about them touching all this stuff.

Parents are like, don’t do that.
Be quiet.

Don’t touch that.
Come back over here.

And so the kids are pretty much okay with,

like, there’s really not much
they can do in the garage Bay.

So they’re in here with whatever
number of pets they bring.

And we do have people that bring one pet.

But we have people that bring
twelve pets, I bet.

Yeah, they love it.

So they bring the whole family,

they load everybody up,
they come in, they unload here.

We take care of all their care.
We weigh them in here,

we do their blood work,
we do their vaccinations, their exams.

Everything gets done right in the garage
bay where they’re comfortable.

It’s really cool.

And this is big.

I mean, you probably know the distance

here, but there’s no
vehicle that’s over there.

It’s too many vans long.

Too many vans long.

I actually have two clients
in here with their vehicles.

And you could fit them
both in the garage space.

So it’s large enough for the dog trucks.

The doors are high enough for sprinters,

because a lot of my dog people
have a sprinter with high roof.

I have guys with dog trucks that have

a trailer on the back so
we can pretty much fit.

Just about anybody in the head is cool.

So tell me when you thought of this.

Well, I believe this is the first one.
That’s the idea.

It is.
So have you told other vets about this?

Actually, I have.

So we built the facility in the Myra

that we have in 2008, and at that point,
we built a large clinic.

And then we had a garage, one garage bay,

and then another building
that was adjacent to it.

So it was a walk through garage that was
for our staff, for their lunch room

and the doctor’s offices
and a sleeping room for students.

That kind of stuff.

So when we built that originally,
I just designed it with one garage bay.

And as soon as they had dug the hole and I

started looking at it, I called my
architect, and I said, He’s in Colorado.

I said, I really want this
to be more garage space.

And he’s like, okay, how many?
I said, three.

He said, okay, but don’t
change my roof line.

I’m like, oh, yeah.
Don’t mess with the roof line up

an architect because that’s
going to change the whole event.

I said, no, we can just make it.

So we have three garage space there.

And we’ve used that since 2008.

So for the last 13 years, we’ve done that.

And we found increasingly
the clients really loved it.

It was convenient if they
had a litter of puppies.

If they had a sick dog,
if they had a surgery that was raining or

cold or snowing, they wouldn’t
have to take their pet outside.

When they get home,
they’d be in their own garage.

So why would I make them walk
outside to go to their car?

This is Wisconsin.

It’s cold, it’s snowy,
it’s icy, it’s rainy, windy.

So those other five days,
we don’t really need it.

If they’re injured,
they wouldn’t have to get them out.

And even some of the euthanasia’s as sad
as they are, we’ll sometimes do those

right in the vehicle because
the pet is more comfortable.

At that point, their mobility
is pretty severely compromised.

So it’s just a lot easier on them than it

is to pick them up and move them
around and do all those things.

So we found the convenience
of the garage to be really great.

And like I said, I was sitting at this

veterinary meeting, and I was listening to
one of the top accountants for veterinary

clinics in the country talk about
the impact of overbuilding and the kind

of facilities that we don’t really need
that much duplication of certain things.

So to just scale it back,
I wanted to just do wellness.

So I decided sitting in that meeting,
that’s what I wanted to do.

And my husband picked me up
from the meeting, and I said,

we have to stop at Starbucks,
and he’s like, we don’t drink coffee.

I said, I know, but we
have to stop at Starbucks.

He’s like, what I said,
I need for you and I to have

a conversation about
exactly what I want to do.

So I sat him down and he’s like,
He’s not a fast decision maker.

He’s a veterinarian, too,

but he’s very much fact finding oriented,
and he’s not a fast decision maker.

And he’s like, yeah, we can do that.
All right.

So that’s when I made the decision this

past week, I was at a meeting with some
of the very top high producing,

forward thinking, progressive
veterinarians in the country.

And I shared this concept with them,
and they were all just fascinated by it.

They used the word genius.

They said, the clients
are going to love it.

And indeed, our clients really do love it.

So it’s met really well with not just
clients, but with other veterinarians

that think that this is just
a really great concept.

And if you add to that the whole fear free
movement that we’ve seen coming up

that Marty Becker has developed and taken
Sophia Yin’s information from we’ve seen

a real groundswell of veterinarians
that are working very hard to reduce

stress and anxiety levels for pets
coming to the veterinary clinic.

And I can’t think of a better way to do

that other than not having a traditional
veterinary clinic,

having this style of veterinary
clinic for the outpatient needs.

Now, obviously, we’re not set up to do X

rays and surgeries, and it was
never intended to be that way.


So anything that requires more extensive
diagnostics or treatment or surgery or

hospitalization would be done in a more
traditional veterinary hospital.

But for routine care that pets need
maybe a couple of times a year.

It’s probably the majority.

It’s much easier on them to not have
to get in and out of the vehicle and down

the hall and into the lobby and then into
those little exam rooms where they might.

I have some dogs that are very
claustrophobic and exam rooms.

And actually, we have a couple of exam
rooms that have a glass sliding door.

That’s a whole glass wall.

And they’re much more
comfortable in those rooms.

So very quickly, we start to figure out
who does better in certain settings.


It is really interesting.

So the veterinarians have really thought
that this is a great plan,

and it’s working because
the clients really love it.

So are there others that have
popped up in the country anywhere?

Not yet.
Because I got a patent on this.

We are really lucky that March of 2020,

we got a patent just before COVID,
because pretty sure, if Kavan had happened

first, they would have been a lot less
likely to say that this was a non obvious

solution to a problem, which is
what’s required for a patent.

So we were able to get a patent on this.

And I am now looking at sharing this
with other veterinarians,

whether it’s through a franchise
or through other methods.

But is it patented?

That’s incredible.

It’s pretty cool.
You’re not exactly.

So the first one is here in Sun Prairie.

That’s cool.

Our parent company name is
Innovative Veterinary Practices.

So when I went to the city

Planning Commission and said,
this is what I’d like to do.

And they talked about it and they said,
innovative veterinary practices.

This is really innovative.

And some Prairie really likes to think

of themselves as being
progressive and innovative.

And they were super excited.

The city Council,
the Zoning Planning Commission,

was super excited to have
this as their first location.

And I like the idea of it being here

because Madison is
a progressive community.

It is forward thinking.

And we have a vet school.

We have a vet tech school.

We have a lot of real advantages
to having a business in this location.

So we were very happy to find this really
nice piece of property

and a great builder and a great banker
that we’re willing to support us.

You’re right off the highway.

Right off the highway.
Like, very convenient for Woods.

Woodmans is my front yard.


Your grocery shopping or whatever.

I mean, you can drop your pet off,
do your grocery shopping, come back.

Everything’s taken care of.

It’s all very convenient.
Very nice.

So we’re in a super location.

Costco Cabela.

We’re right here where there’s lots
of activity, and it’s just nice.

Visibility is really quite good here.

This place is exploding.

What have been some of the challenges

with putting this together
that you didn’t necessarily force?

It probably the biggest challenge
was getting my builder on board.

The banker that I use is
Thoresta State Bank in the Theresa.

And the gentleman who owns the bank was

one of my husband’s dairy clients,
who my husband did large animal practice.

And when I conceived of this and wanted

to buy the property, I went to him,
and my husband said, you go by yourself.

This is your idea.
So I went in.

And of course, Tom knew me.

So I sat down and explained
to him what I wanted to do.

And he’s very solemn as
a banker, very solemn.

And he’s looking at his desk and he’s
kind of fiddling with his pen.

And he looks up and he says to me,

I don’t want you to build one of these.

I want you to build three.

I’m like, okay, so we’re off.

So Randy Martin is a personal and family

friend of his, and he insisted that I use
Randy Martin because he trusted Randy.

And, you know, you’ve got to be careful
with who you use for contractors.

So I contacted Randy,
and it took me close to two years to get

Randy kind of on board
with this because he was busy.

He was building homes.
He was doing a lot of other things.

And he finally hired
a gentleman named Brad.

And Brad had done commercial buildings,
including hospitals.

And when he got there,
he was going through the files and he

pulled out this piece of paper because I’d
actually gone to Randy’s house because I

wasn’t getting a phone
call back from Randy.

And I left a handwritten note on Randy’s

door, and it said,
this is what I want to do.

Please give me a call.
And he pulled this handwritten note out.

And it’s still in my file
at Martin Construction.

And he said, what is this?
And he said, I don’t know.

Some lady wants to build this thing,

and he’s like, Well,
then that’s what we need to do.

And I kept telling Randy, I said,
It’s just a garage, Randy, it’s easy.

It’s not complicated.
It’s not a hospital.

You don’t have to pipe in oxygen.

You don’t have to worry about Xray

and radiation and exposure
and all those things.

I said, It’s a garage just to build it.

You can do a garage.

So Brad finally kind of got a handle on it

and said, That’s it
we’re going to do this.

So unfortunately for us,

this wasn’t built until after COVID we
would have loved to have had it up before.

But because of all the delays in getting

things to happen, it didn’t
really happen that way.

But once it did start,
man, things really rolled.

And I just have been so happy

with the progress of this and how
fun it’s been to get open.

So a lot of people think this is
because of coping, and it really isn’t.

It really isn’t.

We hired Darlene six years ago, we bought
the property four years ago, financing.

So all those things have happened
pretty far ahead of COVID,

but it took that long to just get things
up to speed and running at this level.

It’s funny you say that because I have

worked with a lot of clients that just
trying to build something, get a sign,

put up dealing with whatever
jurisdiction that they’re in.

There seems to be people that feel like
their jobs are little progress, whatever.

This city could be any city, right.

I don’t know if I phoned anywhere.

There’s not someone in the way just
for the sake of being in the way.

And I understand that because this is the
third veterinary hospital that we built.

So we’re not new.

We built one in 87.

We built one in 2008,
and now we built this one.

And you’re right.
There tends to be people that are

naysayers that say we don’t want to do
that in our community for whatever reason.

But Sun Prairie was great.

They were absolutely welcoming

and interested, and they found this to be
a really attractive project for them.

So I’m really very blessed,

because a lot of veterinary
clinics do have that struggle.

We don’t have any overnight
hospitalization or boarding or any

of those things which tend to be some
of the hurdles that people need to cross.

We’re all outpatient care.

So they didn’t have to be
concerned about that.

But not in my backyard.

Sort of thing is what a lot of people

think, but it’s commercial property,
and we’re in a really great location.

We’ve gotten really lucky.

So I’m trying to picture this area four

years ago, it was probably calls
on call. This stuff was Cabello’s here?


And all the stuff around Cabello,
the movie theaters here.

Target, the movie theater.

And I imagine Target.

I think, was first because when we first

started driving through here,
my sister and I used to live

in Cottage Grove,
and so we come down on Thanksgiving,

we came down and we’re driving
on the way home from Thanksgiving.

I said, we need to get off
at this exit and drive around.

We started checking this out when Target

was literally Target was
the only thing out here.

Pizza Ranch, all those other things,

the dental clinics, all the other stuff
that’s built up around here wasn’t here.

So, yeah, we’ve been

working on this project for a long time,
but being the first one of this type

that we’ve done, it took us
a while to get up to speed.

But when we designed it and built it

and developed it, everything has
been documented and laid out.

So that when we do the next and the next

and the next, whether it’s us or someone
else that wants to do a franchise of this,

it’s all set up and ready to go so you
can make some regional differences.

We wanted it to look fairly
agricultural, like a barn.

I noticed that because we have four bays.

She was showing me around
to be a pig cow goat.

A missing one.

So we wanted it to be agricultural.

We wanted it to be a barn.

We wanted the corrugated galvanized steel.

We wanted it to look
that agricultural look.

But if you were going to build this

in Colorado, where in Florida,
you would put a different kind

of different story twist on it so that it
looked more regionally appropriate.

But in Wisconsin,
that’s what we do is all the way.

That’s right.

So tell me, how did you figure out the
layout of the building, the parking lot?

Because it sounds like a lot of this.
It’s all new.

It’s new.

And you put up a building.
It’s not like.

Hey, can we move that 10ft that way?

Once you’re committed, you’re committed.

It’s in there all the time.

So the architect that built our building
in 2008 did the first sketch for me.

I’ve called him one day,
and I said so, Mark, I have this hair.

The idea that I want to build.

And he’s like,

That’s pretty interesting.

So he did the first sketch for me,

and it was just two garage bays,
very much just a very casual sketch.

But one of the architects that worked
in the firm, it was Anne Animal Arts,

took that project and then developed it
further into what was almost what we had.

But then he moved to Australia.
Pretty good.

I know, wouldn’t you?

I mean, if somebody gave you a job
in Australia, how would you?

He left the project.

But the architect that built our first

building worked for the
firm that we built.

The first one in 87,
actually is here in Sun Prairie.

Oh, wow.
And is still an architect.

The older gentleman that he worked for has
passed away,

but he’s still doing veterinary clinics
and veterinary clinics,

humane societies and shelters and kennels
all have very specific design needs for

noise control, for ventilation,
for cleaning, for a lot of aspects.

So it’s really most helpful to use
a veterinary design firm that understands

the aspects of what you want
the veterinary clinic to be so that it

stays clean and odor free
and minimizes noise.

All those things.

So this was an architect that clearly
had a lot of experience.

So I contacted him and he’s like, sure.
So because he’s in Sun Prairie

and my builder’s in Sun Prairie,
we just sat down and started tweaking some

of the things, figuring out how big does
the garage Bay needs to be with wise,

so that if a big pickup truck pulls
in and both doors are open,

how wide does it need to be? And how long
does it need to be in,

how high should the door be? And what do
we need for commercial doors versus

what you’d have in a residence
for a garage door?

And what do we need for the walls so
that they’re easy to hose down and keep

clean? And how does the floor stay clean?
And where does the snow and the ice drain

to when you pull in in January
and you’ve got that big under?

I used to be a mechanic.
I know all about that.


You’ve got eight inches of stuff
hanging out from underneath the car.

So how do we need to do that?

So we can keep it clean and make it
manageable and make it warm

and comfortable for the staff
and the clients and the dogs.

So there was a lot of discussion.

What kind of finishes do we need on the
doors and what kind of doors do we want?

We have the half doors, the Dutch doors.

Those are beautiful.
Love those.

We have them in the practice that we’re
in now, and it’s fabulous because you can

close the door and the dog and the cat and
the owner and the kids stay in the room.

But you can still have communication,

and you can see because
there’s a window in the door.

There was a lot of do we want
a complete wall or a partial wall?

And how do we want this to look
and where should the windows go?

There’s a lot of that back
and forth in detail.

So it took us a while
to tweak things and modify them.

And so I have a couple
of doctors that work for us.

I had, of course, Darlene, my manager, my
manager, my other practice, my husband.

So a lot of us sat down and just kind
of threw around ideas and continued

to tweak it until we got
exactly what we wanted.


So that once we built,
we were really comfortable in saying we’ve

got what we want so we can expand
to two more exam rooms if we need to.

We’ve got the expansion
for four more garage bays.

So we’ve tried to think through the whole
process of what happens with this

building, what happens with the next phase
of it and what happens when someone else

wants to duplicate this and provide
this kind of care for their clients.

And it could be an addition onto
an existing veterinary clinic.

It could be a freestanding
veterinary clinic.

It could be something that a new
veterinary graduate that doesn’t have

a lot of resources, but they want
to start their own practice.

Could do as a starter.

So we’ve got a kind of modular

system figured out so that it would be
easy for someone to go forward with this.

This is cool.

I really like the glass.

The volume is just something you can see.

Other rooms, the glass Bay doors.

I think that really helps.

It certainly makes it a place feel open,
even though it’s already a big space.

Yeah, it’s very comfortable.

But you feel safe in it.

So, you know, when the doors
are down, you’re safe.

You know, that nobody else is
going to be in there with you.

You know that you have
your own private space.

And, of course, Navajova,
that’s everybody’s big concern.

Is it clean?
Is it safe?

Is it okay for me to be in there?

How far away am I going
to be from somebody?

Am I going to be picking
some touching something?

All the things that people are dealing

with now that two years ago,
we never thought of, right?

It’s interesting.

I’m just trying to picture my veterinarian

that we go to that exam room is
eight by ten.

I’m trying to think if I lay it down

with the big table in the middle,
in the countertop, it’s pretty small.

Not that I feel unsafe in there,

but I could definitely see
a cluster phobic thing, right.

And that one strip of window on the door.

But outside of that, you’re in prison.

And we do have dogs that are
claustrophobic and clients.

I mean, we have clients that just can’t

bring themselves to sit
in the room for 15 minutes.

But that hasn’t happened.
And here.

We’ve got the exam table that’s
freestanding, and so we can move it where

we need it, or the dog
can get on and off of it.

So it’s just a lot more

friendly to kind of everybody’s
spatial needs right now.

Nobody wants to be crowded.

You go to any kind of an event or
any kind of a store and you feel.

You know, it’s funny because
I’ve never really liked Crown.

I consider myself mostly an extrovert, but
sometimes go to a concert or something.

It’s a little tight.

I want space for a game.
Oh, gosh.

I need to go to games, because that’s just
I don’t want to sit sideways for 3 hours.

I don’t know who they built those
chairs for, but it’s not human.

No, they managed to fit as many into a
smaller space, sort of like an airplane.

There’s not a lot of extra room,
so you better make yourself fit.

So that’s what’s nice about this is it

just gives us that open, free feeling,
and the dogs love it like they’ll come

out, they’ll wander around,
they’ll lay down on the floor.

Even the cats will just come out and lay

down, which is not typical for what
you see at most veterinary clubs.

Most of the time, they’re kind of guarded

and they’re sitting and they’re kind
of waiting for something to happen.

But here they feel a lot more at ease.

They just have the space.
And like you said,

the glass and the visual,
it just makes it feel a lot less scary.

Yeah, it’s interesting because I think

how much thought had to go into this
place before it was built.

You guys really had a lot of forethought.

Well, but we also had the opportunity

to have the garage space that we
built into that property.

So that gave us sort of a prototype.

It wasn’t the exact intention at the time
we developed it, but it has evolved,

and it has given us a lot of insight
into what was going to work well for us.

So before we started even the design

process, we knew what we liked
and what we didn’t like.

So that was a great opportunity.

But if you haven’t, I mean,

most veterinary clinics don’t have a
garage, even the large animal practices.

They may have a hole in facility

for the cows or the horses,
but they don’t have a garage space.

So it really was designed
similar to what we did there.

And that’s with a complete drive through,

not a drive in and back out,
like your home garage, because

we’ve seen too many people back, too many
things, even with cameras in the back.

I’ve seen them hit trees and
posts and all kinds of things.

So I didn’t want there to be any chance
that somebody would

accidentally back into something
purely in one side out the other.

And as long as traffic flows all
the same direction, it works.

So we’ve got enough parking.

We’ve got enough space.

Of course, the city wanted to know what
our impact would be on traffic flow.

And so all those things were taken
into account when we were designing

the space in the building and the parking
lot and all those aspects.

At some point, it’s mostly
speculation, I imagine.

It is because you don’t know until you’re

there best guess exactly the animals
that you service here. Is it cats up

to horses or just cats
and dogs? Just cats and dogs?

Well, I mean, we’ll sometimes do some

other little furry creatures,
but dogs and cats, primarily,

we don’t do any horses.

We don’t do any cows, sheep, chickens.

Those are outside the name of the Bay.

All right.

So other than that, we don’t
really identify with any of those.

But there are people that do call.
All right.

I bet there are a lot of animals around.

I totally understand.

So your husband, he eventually came
on board or he did this right away.

No, it took him a while to come on board,

but like I said, he’s kind of
slow in making decisions.

I’m pretty

much all over the place,
and he’s pretty steady.

But he finally said to me one day,

I know you’re not going to be happy
retiring until you do this project.

So we might as well just get it done,

yank off the band, get it done.

And it’s been a lot of fun.

It’s been really great opportunity
and just a lot of fun to have

the opportunity to give people
another way to receive services.

And currently, veterinary clinics are so

far behind on wellness
visits that people really?

Oh, yeah.

We are three and four months behind
on getting people in for wellness care.

I had a client that drove down last week

45 miles to get a rabies
vaccination because no one.

She called 14 veterinary clinics and no

one could get her in in the time
frame that she needed.

Holy cow.


There are 38% more pets now
than there were two years ago.

38% more in people’s homes.


I feel like those animals had to be made.


All right.

I mean, breeders stepped
up their game really?

When it started,
and the shelters all emptied out because

they didn’t want to have people
coming in to take care of the pets.

So they put them all into foster care.

So foster Cares took them.

Rescues and shelters brought them north.

Breeders stepped up their game

for the people that wanted a purebred
dog instead of a rescue dog.

So, yes, there are 38% more pets there’s,

I think, 22% more pet owners and 38%
more pets in homes altogether.

And those are statistics from this week.

So it’s very current.
That is the reality.

And so when people call and then,

of course, staff has been increasingly
difficult to get because tell me about it.


So we won’t have to go
into the details of that.

But that thing is more difficult.

So veterinary clinics are overwhelmed,

trying to take care of wellness
and sick and injured pets.

So we’re trying really hard to meet
the needs of all of our clients.

And that’s been really challenging
with all the stuff going on.

Do you see that trend?

I think it will level out after a while,

but I don’t think it’s going
to drop precipitously.

A lot of people are working from home now,
so having a pet keeping a pet,

some of them probably plan
to have better than others.

But people are planning
on keeping those dogs.

The initial concern when the adoption rate
went up was that the shelters would be

inundated when they went back
to work and went back to school.

And they’d be worried.
What do I do with all this stuff?

But that really hasn’t been the case.

So people are holding on to their pets.

They’re loving working from home.

The dogs are loving it.

The cats are probably like,
Could you go back to work?

You’re messing up my schedule.
You’re in my face.

That’s right.
Go away.

But the dogs are loving it.

And I think part of it,
too, is people are home.

So they’re seeing things that their pets
are doing that they didn’t see before.

They see how much they’re scratching.

They know how many times
a day they’re going out.

Initially, we had people calling us

and saying, My dog is
having four stools a day.

What’s going on be like, Well,
how many times are you walking the dog?

Well, we used to walk them once,
but now I walk them in the morning

and then the kids walk them at noon,
and then my husband walks

in the afternoon, and then everybody was
home and the dog, like, four walks a day.

I’m exhausted.

So it really made a big difference
in people’s observing their pet’s habits.

So we were initially seeing things that I
know we wouldn’t have seen two years

before because they wouldn’t have
noticed that it was happening.

They weren’t at home work,
they were at school.

They didn’t see that the dog
was doing some of those things.

But as they became increasingly bonded

to their dogs and their cats,
they started to pick up on some subtleties

that really made a difference in the kind
of care that they were seeking.

So it’s been very interesting to see
the human dynamics and the pet dynamics

and how those have changed
over the last two years.

Fascinating study,

sociology, psychology experiments here
when you tell people about this.

What are some of the stereotypes that they

come up with or questions
that they ask where you’re like.

Oh, don’t you get it?

Well, the first thing is,

when people saw it being constructed,
they assumed it was another oil change

place because they could see the garage,
another valvein.

So they would see the garages in the bays,
and they thought that’s what it was.

But as they saw the sign go up and they

saw the involvement with the veterinary,
they’re fascinated.

I don’t think there has been that many
misconceptions on the part of the client

because they’re like,
wow, why didn’t somebody do this before?

This is so great.

Family with children,
families with older family members.

They can’t leave Grandma in the car.

She’s going to drive off,
and she’s not trustworthy anymore.

It’s been more accepting
than I was really expecting.

And even the veterinarians
are more accepting of it.

We have a couple of vet clinics that know

they can’t get pets in and the
amount of time clients need.

So they’re sending to us.

So that’s been really rewarding to see
that really open arm acceptance that we’ve

had because I wasn’t sure the speaker, who
I actually got the original inspiration.

He didn’t say to build a drive through.

This just happened when I was in a meeting

with him is when I started
to talk to him about it.

He said, You’ll need to do a lot

of advertising to make
sure people understand it.

And indeed, that’s the case.

And nobody needs pet care every day,
every week, every month.

So you eat three times a day.

But your pet doesn’t need
to see a vet that often.

So it takes a little while for people

to find themselves on the cycle
that they need to come in.

But heartworms being ticked,

minor health problems,
that little ear infection or I didn’t get

my heart and test done yet this
year or my vaccines are due.

Those things as they
rotate and are coming due.

Clients are finding their way to us,
and they’re super excited about it.

They’re just really thrilled to have this

kind of availability and this kind
of facility that they literally just

opened the car door and let
the kids and the dogs.

That’s pretty sweet.

It’s all very comfortable.

When is the official
open date for you guys?

Well, we started seeing
appointments in April,

but our grand opening is
going to be September 25.

All right.

So we’re going to have
a kid’s best pet show.

So every kid that comes gets a ribbon,

whether it’s grayest eyes or longest legs,
they’ll get a ribbon.

We’ll have an ice cream
social for the kids.

We’ve got Sun Prairie Police Dog coming

and Sunproof Fire Department
coming with a fire truck.

So it’s going to be a very
family oriented kind of event.

One of the people that said something
to me, she said, Ice cream social.

I didn’t know anybody did
ice cream socials anymore.

I’m like, Well,
it’s great because the kids can spill ice

cream on the floor and we’re
just hose it down.

So it’s really meant to be a family event.

It’s a good chance for the people to come

in, see the facility,
understand how we do things,

what we do here and have their kids
get a chance to show off their pets.

So it should be a lot of fun.

We’ve done them in Lamara for many years,
and it really is a fun family event.

All right.
That’s cool.

Well, Dr.
Greer, this is incredible.

Thank you.
I’m impressed with this.

I know when you reach out to me or through
your channels and all that jazz,

I had to dig a little bit and say,
what am I looking at here?

It’s impressive.

They have drive through
for everything else.

Food, laundry.

I mean, just about anything else.

It seems the pet thing is almost.
I know.

Why do we do that?

Why didn’t somebody do this?

Because I know I’ve had carrying my dog
in before, and I thought this is dumb.

Well, when you think about the ice

and the snow and you have an older client
with a big dog, I don’t want somebody

getting pulled down in the parking lot
because it’s slippery

or the rain or whatever the inclement
weather happens to be,

we can circumvent all that by just having
people come in and close up the garage

and make it a safe,
comfortable place for them to be.

I love it.

Thank you.

This is cool.
I shouldn’t ask.

How can people find you?
What’s the address?

Good question.

The address is 7010 Prairie Lakes Drive.

We’re right across from Woodman’s at the
highway, mile marker 100 exit, on 151.

Our phone number is 608-318-6700.

And our website is checkoutvet.com

That’s all one word.


One word.


Well, Dr. Marty Greer,

I appreciate
you being on the show here.

Thank you.

Thank you.

This has been
Authentic Business Adventures,

the business program that brings you the struggles stories and triumphant successes of business owners across the land.

We are underwritten locally by the Bank of Sun Prairie. If you are listening to this on the web or watching it.

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Definitely share with your entrepreneurial
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And, of course, the Bold Business book,

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We’d like to thank you, our wonderful
viewers and listeners, as well as Dr.

Marty Greer, the owner
of Checkout Veterinary.

Can you tell us that
website one more time?

It’s checkoutvet.com


Ceah, a lot of people can’t spell
veterinary, so we want to make it easy.

I get it.

Past episodes can be found

morning, noon, and night. And the podcast link

found at drawincustomers.com
Thank you for listening.

We will see you next week.
I want you to stay awesome.

And if you do nothing else,
enjoy your business.



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