I met another business coach.  You know I just seem to run into them all of the time.  This business coach happens to be a very friendly and soft spoken man that is a great person to have a conversation with.  The problem comes down to Corvettes.  I love cars and I have always loved Corvettes.  When I first met this guy he was talking about getting a Corvette.

Great, he is a coach with a specific goal.  This is where the ball dropped a bit.  You see I first met this guy when the C5 version of the Corvette was out and sexy.  To put that in perspective for non-Corvette people the C5 is the fifth generation Corvette, so it still had flip-up headlights.  I think they stopped making them in 2004.  So this was pre-2004.

Fast forward a tad between now and then.  I keep seeing this kind man around and I talk to him about business and family.  Then I ask about the Corvette.

Did you get a Corvette yet?”  I would ask, hoping to vicariously live in a place where people accomplish goals they set.  Sweet goals like buying sports cars.

Nope, not yet.  Maybe someday.”  Is what the reply would always be.

That means over the course of more than a decade and 2 additional generations of sexy Corvettes our savvy business coach is still Corvette-less despite the fact that he has a goal of getting one AND he coaches people on accomplishing their goals.  Maybe he coaches them on the 20 year plan…

So based on this information alone, would I ever consider hiring this guy to coach myself or refer him to someone else?  You know the answer to that based on this blog.  I am mocking a guy for NOT buying a Corvette.  The type of car that arguably stands for one thing and one thing only: I accomplished my goal.  Whatever that goal may be.  Speed, room for no one else but me and one other, envy or just the love of a beautiful car with all of the right curves.  Whatever that car is to someone it has to be a goal since it is incredibly impractical for that type of car to really offer anything else.

So if a business coach has a goal and fails to reach it, what does that mean?  Maybe his goals changed.  Maybe his goal swicthed from a Corvette to holding out for the next Acura NSX or supercharged Mustang.  From our conversations they have not.  As a side note, a C5 that sold new for over $40,000 can be had now for less than half that.  New Corvettes are running almost double that original C5 sticker price.  What does all of this hyperbole really mean?  It means that this coach is not drinking the elixir he is serving his fellow clients.

So to that business coach I have one piece of advice:  Buy the Corvette, Get More Clients.

James is a Business Coach and Mentor for Draw In Customers.  He has a sports car and loves driving it as a reminder of the goals he has accomplished.  If you would like to achieve your goal, regardless of how many wheels it has, James is available.  Simply email him at james@drawincustomers.com.

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