It all started innocently enough. I was chatting up some students in a business planning class I teach about marketing. The importance of marketing, how to market and the like. The basic premise was to make sure you market your business since people need to know you...
The 1 month plan is to (in no particular order): Create a name for your business. Make it memorable and have it explain what you do. Clever is good, clear is better. Keep in mind SEO with your company name as well. Utilize the web to make sure your company...
Systemization, then commoditization. Make money in-between those two. This blog is in reply to an interesting challenge I received after I posted a Business Startup Checklist on LinkedIn. Click here if you want to check the discussion out. The challenge came from an...
I just finished reading another book on marketing. It was well written and had some great tips. But like most books, it included some information that had me slapping my forehead in disgust. You see, this book included a portion on websites. It read, “The Five...
Thinking of a great book to write is tough. Writing that book is even tougher. Going through the edits, marketing, publishing and all of the steps to actually get a great book in people’s hands is even more tiresome. And I loved it. Every time I hit a wall of...
