Marketing is an interesting thing. It is all about emotion and feelings in an attempt to push you to do something that you were on the fence about or completely oblivious to before the marketing message hit you.
This is no more true than in the political and societal landscape we are dealing with currently. One of the interesting things about this marketing is that it has a yin and a yang. Most commercial marketing is pretty much just a basic, “Buy Our Stuff!” message, without a counter argument. At least not a well funded one.
For example, the American Heart Association spends a few million dollars on advertising each year. McDonalds spends around 2 billion dollars on advertising annually. So the fight is not exactly fair, at least not financially.
But in the political and idealist landscape, for every pro-something or other, there is a pro-something else that the other side believes is the enemy. The perception of opposing ideals that are not exactly opposites is fascinating, isn’t it?
In regards to Black Lives Matter, we have the All Lives Matter slogan. The BLM crowd believes that the ALM crowd is belittling the oppression felt by the black community. The ALM crowd believes that the BLM crowd is focusing on race in an attempt to destroy racism, a fallacy that creates quite the paradox.
The Pro-Life people go against the Pro-Choice people. Pro-lifers feel like the PC people want to kill every baby before it is born. The PC people feel that the PL people want to add laws to limit any decision that any woman (or anyone for that matter) may ever be faced with in regards to their body.
The Gun Control people feel like the Pro-Gun people want to run around with machine guns and Hollywood clips and shoot anyone they feel cut them off in traffic or made fun of their sleeveless shirts. The Pro-Gun people just want to run around with machine guns and feel they can shoot anyone that…wait. The Pro-Gun people want to have the right to carry guns, just in case Superman isn’t available. Or something like that.
Anyways, the point is that with all of this marketing hype with the yin and the yang, it is clear that it is just a lot of people talking, with nobody listening.
Unless you agree with the person with whom you are speaking to. Then you’ll listen all day.
Unfortunately for those chanting and carrying signs, the world is not quite that black and white. The world does need a lot of help, and sometimes the people leaning on one side or the other of a given issue can make a shift closer to what I would consider a practical center.
In the end, I am intrigued by the marketing more than the messages. As Dusty Springfield sang, most of them just say, “Hooray for our sign.”
James Kademan is a Business Coach for Draw In Customers Business Coaching in Madison, Wisconsin as well as the author of The BOLD Business Book. When he isn’t mesmerized by the propaganda machine, he is busy guiding entrepreneurs to success in business and beyond. He blogs successfully to the world at www.drawincustomers.com and has a business podcast, Authentic Business Adventures. If you are considering hiring a business coach, take a moment to call James at (608)210-2221. If you need some help with your marketing in business, reach out to James and he’ll assume you know how to make a decision while appreciating others.