Often when we meet with potential business coach clients, I get asked, “Why do I need a business coach?” The answer, as you can imagine, is specific to each individual small business owner. For example, it is possible and even likely that you know what to do in business. At least for the most part.
You have made it this far, right? What do you really need a business coach for? A business coach is going to cost you money you may not have to tell you things you already know. At least, that is part of the equation. The other very important part of the equation is accountability.
You see, your business coach is like most any coach. Whether it is a coach for sports or life or what to wear. A coach is a guide that will promote what you know and teach you what you need to learn. A business mentor to help you get where you want to go. A business Sherpa if you will. One that will not accept you telling them that you sat idle. A business coach will keep you accountable to taking the actions you need to take to grow your business.
A great business coach is like a psychologist for your business. The business coach will find your strengths, find your weaknesses and help you find ways to grow your business with some new tools. All while helping you to be the one that actually makes the change.
Any business coach that takes credit for any of your success is not a true business coach. A true business coach guides you and keeps you accountable. But it is you that actually has to take the actions the business coach suggests. Without your action, your business coach is useless. And your business will suffer.
Just about every person has a coach, mentor or guide to help them stay on their path. We would love to think that we can do it all and power through the demands of our business. You are a strong willed person, otherwise you would not have started a business in the first place. You are a fierce competitor and dominating in your desire for success. A business coach is simply there to help you. A business coach will help you aim that drive to make the largest improvements to your business in the shortest amount of time.
And a great business coach will help you continually improve. Striving to be better than you knew possible. The relationship between you, your business and your business coach is a powerful tool to help your business flourish and grow.
Could you have learned to read without a teacher? Maybe. How much more time would it have taken? What were you able to learn and accomplish because you had the guidance of a teacher?
A business coach works essentially the same way. With a little guidance and some simple actions by you, your business coach will not be considered an expense. Your business coach will be one of the best investments you have ever made.
James is a Business Coach and Mentor for Draw In Customers Business Coaching in Madison, Wisconsin. He loves watching his clients eyes grow and smiles widen as the results from their actions take root. He blogs to the world at www.drawincustomers.com. If you are considering hiring a business coach, take a moment to call James at (608)210-2221.
