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Travis Spicer – Spotbookr
On Sneaky, and a Bit Creepy But Effective, Advertising: “And then now you’re seeing it and you’re like, oh, how convenient. And then we get to turn you into this zombie to go and buy something.”
Where should you advertise your business? You have a great product or service and you need to get the word out to the masses. But how? Where do you spend your marketing dollars to turn ad spend into a multiplier of revenue?
Spotbookr founder Travis took his marketing experience and started Spotbookr, a tool used to find where your competitors are advertising, so you can learn from them and either duplicate their success, or avoid their failures.
Listen as Travis explains how to learn from your competitors about what is working and what is not so you can spend your advertising dollars intelligently.
Enjoy!
Visit Travis at: https://spotbookr.com/
Sponsors:
Calls On Call Extraordinary Answering Service, phone answering for small businesses: https://callsoncall.com
Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan
Podcast Overview:
00:00 Analyzing consumer sentiment data
05:05 Helping international brands target youth
08:51 Choosing Brands Based on Ads
12:33 Understanding your brand’s identity
15:21 Knowing Your Brand and Audience
18:03 Creating a unified ad platform during COVID
22:24 Challenges for small business marketing
26:05 Social media’s influence on consumers
29:59 How online algorithms personalize ads
31:35 Understanding modern ad tracking
36:13 Understanding Digital Impressions
41:01 Brand recognition vs conversion goals
43:55 The importance of targeted advertising
46:23 Understanding your client’s brand
51:59 Understanding Brand Identity Challenges
53:18 Trusting your team and vision
