Jenna Piche – First Light Health

Juggling it all is tough.  With a family, kids, business and/or a job, mixed in with a little sleep, less than a moment to chill and a barrage of problems that interfere with your already challenging schedule.
You try to do it all and eventually, something has to give.  Often that something is your health.
Jenna Piche knows first hand what this is like.  So she not only did something about it, she is helping guide other women to get out of the path to self destruction and into the journey of self fulfillment.
Listen as Jenna explains her story and some steps that she suggests to help you do your best and enjoy life in the process.
Enjoy!
Visit Jenna on Instagram at First Light Health.
Authentic Business Adventures Podcast

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You have found

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Authentic Business Adventures program
that brings you the struggle stories

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and triumphant successes
of business owners across the land.

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Downloadable audio episodes of the podcast
can be found on the podcast link.

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Found at drawincustomers.com. We are

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locally underwritten
by the Bank of Sun Prairie.

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My name is James Kademan, entrepreneur,

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author, speaker, and helpful coach to
small business owners across the country.

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And to today, we’re welcoming,

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preparing to learn from Jenna Piche, the
owner superhero of First Light Health.

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So, Jenna, how are you doing today?

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I’m doing great, James.
Thanks for having me.

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Thanks for being on the show.

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This is great because let’s see here.

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I’ve known you for a long time.
A long time.

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But it wasn’t through.
First Light Health.

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It was through, was it Midwest Family?

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It was through Midwest family.

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We were both in marketing land trying
to run our businesses. Hustling. Hustling,

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networking out there
with the best of them.

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Yeah.

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So tell us before we really dive in here,
what is First Light Health?

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So First Light Health is a women’s
health and focus coaching company.

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All right.
Yeah, very nice.

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So women’s health and then
focus, you mentioned.

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Yes.
So focus.

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Ultimately, what I found is I’ll talk
a little bit more about them later

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today is as I’m talking to working
women who have kids at home.

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One of the biggest struggles we have is

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getting the things done we need to at work
so we can shut off work and show up

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for our families and make
space for our self care.

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All right.

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So to do that,
I help with health coaching,

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but also with the focus piece so they can
get done what they need to the right

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things at work and shut it
off to show up at home.

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All right, so you imagine this was

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a solution to a problem
that you’ve seen yes.

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Maybe personally? Experienced.
Yeah.

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So I’ve always wanted
to be an entrepreneur.

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My dad was a contractor growing up,
so I had always seen the freedom that he

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had had, but I just hadn’t
found the right opportunity.

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And it’s funny how life gives you this

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past, and looking back, you can see it,
but not necessarily as you’re living it.

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Right.
So about a year ago,

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I went back to a marketing firm I
used to work for to manage a team.

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And as I dove in, I was about a week in,

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we had someone quit,
I had to fire somebody.

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And then the next week, unfortunately,
someone had a health crisis.

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So I went from a team of six to three
and found myself, as I was trying to start

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a business on the side,
trying to pick up the slack of those other

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three people and was
just burning myself out.

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Sure.
So one night I’m trudging up the stairs

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at 09:00 after I put the kids to bed, and
I was falling asleep trying to read Dr.

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Seuss something.

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And I sit down at my computer,

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I’m reading all these emails and making
my to do list and thinking I’m going to be

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up until two and then the kids
are going to wake me up at six.

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And we’re just going to keep doing this.

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And I thought, this is not sustainable.

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So I knew something had to change.

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And I had already taken a health
coaching certification.

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I had had some health issues after
having my second kiddo, who’s now three.

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Oh, wow.

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But then I decided, gosh, I really
need to find a better way to focus.

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So I went and got a certification
for productivity.

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It’s called Full Focus.
That’s a thing.

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Yes.

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There’s a company, Full Focus,
who actually does it.

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They have a planner.
And so through that system,

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I now am able to coach folks on getting
the right things done at work,

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how to plan their ideal week,
and really how to work self care in so

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they can focus on all of the aspects of
their life, not just their work identity.

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All right.
Yeah.

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Wow.
So you touched on a lot of stuff there.

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First, I just want to just point out,

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you’re with this company for a week
and you got to fire someone.

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Yeah.

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Welcome, Jenna.
That’s the guy.

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That’s the first thing
we need to get rid of.

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It’s always so interesting because I think

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when you come into a team that you didn’t
hire,

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you probably learn a little bit through
the hiring process about the team.

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But I never want to take
on someone else’s opinions.

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I want to be able to form my own.

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Sure, it’s fair,
but when you come in and you see someone’s

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attitude, I have a lot of capacity
for being able to help someone reach their

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potential and train them
and coach them up right.

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If they have the right attitude.

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But attitude is just something I feel like
if you can’t fix it,

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I can’t have you poisoning
everyone else in the department.

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It really just became one of those things
where the writing was on the wall.

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And as a human, I felt for him because

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he really had some stuff going on in his
life, so I tried to give him some grace,

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but we also had clients to serve
who were paying us money.

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It just becomes a point.
Right.

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So you can wish them luck.

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And also, I think as managers, we forget,
too, that we’re releasing them to a better

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opportunity, even though it’s
hard to see that in the moment.

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Yeah, it’s interesting.

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I can think of, well,
I got to let go of a company.

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Oh, man.
Forever ago.

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I don’t know, let’s call it 1520
years ago or something like that.

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And I remember being so upset
because I was making them money.

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I did the math before and I was making
them cash, and I got fired for attitude,

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which it was totally a justifiable fire
because it was attitude

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I felt like I wasn’t getting in return
all that I was doing.

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And let me back up another story.

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I was working as a mechanic
way previous life, and one of the guys I

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was working with had a conversation
with the manager saying, hey,

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I need a raise because if you give
me more money, I’ll do better work.

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And the manager said,
you got that backwards.

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You do better work, we’ll get you a raise.
Spot on.

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So it was interesting because
I had that in my head.

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And so as I’m working at this place,

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I’m like, I’m doing better work,
but I’m not getting compensated for it.

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And then you just get angry.
Right.

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And then that I was still taking care
of the customers, but at the office

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I was probably a train wreck
or just maybe train wrecks.

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Wrong word.

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I’m sure you were never
a train wreck, James.

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It’s just one of those I was like,
you’re lucky to have me.

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You’re lucky to have me.

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And I knew that the customers were happy,

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but I took for granted the culture
of the actual business.

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I didn’t even know that was the thing.

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So then they let me go and I’m like,
Why would you do that?

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I’m making you crazy money.

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What’s so interesting I think about that,

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though, is that it’s
a total mindset thing.

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Totally.
And we don’t realize that.

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I feel like early in our careers,

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because we’re hustling so much
to prove ourselves, right?

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And then we feel like when we’re proving

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ourselves, well, hey,
they should be paying us more.

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And I think that’s the seed that a lot
of entrepreneurs end up with.

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Right.

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I’m working my butt off
and I’m making you more cash.

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So that’s probably why we all end up

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in business for ourselves anyway
when we have that experience.

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Exactly.

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But I think the mindset thing is a really
interesting one because it’s all about

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the stories that we tell
ourselves about the experience.

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So the experience could be wonderful,

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but if we’re telling ourselves we’re
overworked and underpaid, man,

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it’s really hard to break that cycle
unless you have unless you’re fortunate

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enough to have someone come in and tell
you, hey, look, you’ve got this backwards

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and I’m going to give
you a chance to fix it.

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Yeah, you know, it’s interesting, I guess,

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now that you say that that was never
a conversation that was had there,

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but they were probably just
as oblivious as I was.

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And there’s a lot of places I can think

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of that either business owners that I
know, or even myself

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with my businesses up until
I don’t know who I was talking to,

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where I realized, like, wait,
culture is a thing, right?

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Because I was just under the impression

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that you hire good people,
you’ll have a good culture,

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but just because you’re good people
doesn’t necessarily mean they’ll either

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stay good or that they won’t
bring their baggage, right?

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Wherever they’re going, work included.

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Well, I think that’s interesting because

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I’ve had the privilege of working for
several companies before starting my own.

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And so seeing and experiencing it in many

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different ways is interesting because I’ve
learned that if you’re not deliberate

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about your culture,
it just becomes whatever it is.

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You have one,
but if you’re not really paying attention

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to it and shaping it,
it’s going to be whatever your employees

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say it is and not how you are
actually trying to form it.

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I actually worked for a company that was

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initially based in a Chicago suburb
and they were all really close in it.

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It was a family owned business
and you could tell that, right?

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Everyone knew, everyone’s back story knew

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what you were doing on the weekend
and that was a really cool space.

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But this was even before the pandemic hit,
they started spreading out and realizing

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that we were a software company,
we could do this work anywhere.

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So everyone started moving to some really

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cool places like San Diego
and Denver and Seattle.

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And so everyone started to kind of spread

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out, which is cool because then you
have that location freedom, right.

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But I think what the company lost is some
of that culture that close knitness.

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But then when you’re in a remote situation

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that a lot of companies have gone to now
when they’re remote or hybrid,

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you lose that close knit feeling because
you’re not next to each other every day,

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or you don’t have your water cooler
talks or your time in between meetings.

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And we had to be more
deliberate about time.

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We tried to have quarterly offsite
meetings and strategic planning meetings

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and stuff so at least we
could stay connected.

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Yeah, but it’s a lot harder in this remote
world to try to facilitate culture.

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It’s tough.
Yeah, yeah.

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When you see the big tech players that are
like, come on back, we’re going to lay off

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10,000 of you, but the rest of you
have to show up in the office.

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It’s interesting because I’m like,
why are they doing that?

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Right?
There’s a huge money on the line, right?

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I mean, multiples higher than
the company that I have.

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And it’s interesting to watch what they’re

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doing and then see like,
I can totally understand why.

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I totally understand why.

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Well, and I think it’s also interesting

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though, because we all thought that we
were going to go to remote work and this

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is just going to be the new thing,
just the new norm, right?

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In the before times, we never could have
dreamt that that was going to be a norm.

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But a lot of companies are having

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to backpedal and figure that out because
they said, oh yeah, this is fine.

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We’re just going to continue in this way
and then realizing even for mental health,

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for employees who think they want
to work remotely, they suffer.

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So yeah, we’ll see how it develops.

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Over the next five years,
we’ll be a good case study.

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Yeah.
Right.

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Yeah.
Because never been done before.

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Right.
So I imagine there’s productivity,

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there’s culture, there’s just the random
conversations, the water cooler talks,

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when all of a sudden, you invent
the next big thing just by chatting.

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It’s interesting.
Yeah, it is.

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And I think, again,
coming back to the hiring.

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So my sister just finished
her master’s program.

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Proud sister here.
Very excited for her.

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But what she did as part of her thesis was
she did some research to figure out

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the companies who were getting the most
applicants for their open positions.

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What were they doing differently than

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the companies who weren’t
getting any applicants?

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Oh, great question.
And she answered it in that they talked

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about their culture
in their job description.

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And so if we thought we didn’t have
to have a culture before,

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we certainly need to now,
when it’s such a competitive hiring.

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Yeah.
Interesting.

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Yeah.
That is so peculiar,

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because I’m trying to think back
in the day when I was looking for jobs,

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would I have ever even considered thinking
about the culture of the business?

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I don’t know.
Maybe.

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Well, or would I have even known what
kind of culture I would excel in?

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Right.
Or think about your company.

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Now, how would you describe your culture

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in a way that’s actually authentic
unless you lay a vision?

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I have what I believe it is,

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but the challenge is when everyone’s
remote and I have tried, man,

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I feel like sometimes I’m trying
to squeeze a rock, trying to get feedback

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from my crew about,
what do we need to change?

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What do you like?
What do you dislike?

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Just tell me.

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And they’re like, everything’s cool.
Right.

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And I want to be like, no, there’s
always something that you can change.

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Right.

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Even if it’s the color
of the curtains in your room.

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I don’t know, whatever.
Right.

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But it’s such a challenge because I get
like, we’re cool, and maybe they’re cool,

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but it’s so, like, from an entrepreneurial
mindset, everything’s got to be fixed.

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Well, we’re optimizers, right?

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What’s the next 10% better?

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How can we make it a little bit better?

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How can this work more efficiently?

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And, I mean, that’s why I got
into productivity and focus, right.

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How can I just do this 1% better
today and 1% better tomorrow?

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And so I think it’s interesting when we’re
so used to breaking down everything

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that we do to interact other personalities
who maybe don’t operate in that way.

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Right.

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My husband and I work like this in the
fact that I set goals all the time.

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I’m ready for what’s the next step
I’m going to take to get there.

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Here’s everything I’m
working on this year.

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And it’s not that he’s not a goal setter.

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It’s just that he
knows the vision that he has for his life

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and doesn’t specifically set
them out in the way I do.

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But he’s very much more systems

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and compliance oriented and I’m much
more of an interpersonal driver.

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Sure.
So it’s really interesting when you put

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the, you know,
the personality mix on top of that.

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So your team maybe not giving you feedback

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is because their personalities
are a little different.

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Maybe they’re motivated
by different things.

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And happiness is happiness.
Right.

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Yeah.
However you define it.

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Right, exactly.
Yeah.

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It’s interesting.
It’s funny that you say that because I

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guess what I’m thinking about this now
that we’re talking,

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I couldn’t hire me because I
wouldn’t even apply for the job.

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Like I’m just not the person there.

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So I’m trying to communicate with people,

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my employees, I guess,
like I would want to be communicated with,

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but if I wouldn’t hire a person like me
because they wouldn’t even apply,

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I’m trying to communicate
with someone that doesn’t even exist.

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Well, what do they say?

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The golden rule is to treat others
the way you want to be treated.

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Treated.
But then so many people have said, no,

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you need to treat them the way
they want to be treated.

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Right.

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But the struggle is if you don’t actually
have them take a personality test,

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how do you ever know how
they want to be treated?

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You have to spend enough time with them
and try to read between the lines

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and there’s so much emotional
intelligence involved in that.

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Or lack.
Or lack, right, exactly.

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To try to figure that out.

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It’s such a trial and error game.

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Totally can’t come right out and say.

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Because they don’t they may
not even know themselves.

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Interesting.
Yeah.

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The productivity.
Tell me about the productivity.

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Yeah, I have a certification.

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It’s called a Full Focus Certified Pro.

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And really I got more interested
in productivity because I was telling you

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about that family run
business I worked for.

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I worked remote,

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so I live in rural Wisconsin and
we were spread all over the place.

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So I was just given a we’re going to do
marketing for this firm and it was great.

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I got the freedom,
but I also then got to execute and I

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realized that I needed
to develop my own plan.

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Working from home for the
first time was great.

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I was having kids.

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I had the flexibility
to develop my own schedule.

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But I also need to keep myself accountable
because I didn’t have a boss that was

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showing up every day making sure
I was doing what I needed to do.

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And so again, this was pre pandemic when I
was working from home thinking, gosh,

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I need to find a way to keep
myself consistent and accountable.

[00:15:08]
Oh, interesting.

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You’re solving this
problem before people I.

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Was solving well because
I knew it was my problem.

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Yeah.

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So I tried like five or six different
planner systems and how I’d organize

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my day and all these things
because again, I’m an optimizer.

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Sure.
So finally I found this one

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from Full Focus and it really helped me
think through what are my daily rituals

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and also helped me think through this
time energy paradox.

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What about that?

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I had always thought, and I don’t know,

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maybe this is a young person being naive,
but there’s this hustle fallacy, right,

[00:15:42]
that I need more hours in the day
to get more things done.

[00:15:46]
And if I can’t get enough done,
then I just need more hours in the day.

[00:15:49]
That’s all there is to it.

[00:15:50]
Just changes the sun, right?

[00:15:53]
Somehow stretched me 26 from 24, but also
it was, oh, 8 hours isn’t enough.

[00:15:59]
Let me work twelve.

[00:16:00]
Five days isn’t enough.

[00:16:01]
Let me work six or seven.
Right.

[00:16:03]
Sleep fast.

[00:16:05]
Or just sleep when you’re dead, right?

[00:16:06]
That’s what we said when
we were in college.

[00:16:08]
And we know that’s not healthy,
but I needed to find a way to leverage

[00:16:13]
my time in just a more predictable,
productive, but also healthier way.

[00:16:20]
Because trying to push 14 hours
of work is not productive.

[00:16:22]
At some point you’re just wait.
You got to give.

[00:16:25]
So the idea of the time energy paradox is

[00:16:28]
that while time is fixed, your energy
shifts and fluctuates through the day.

[00:16:33]
So I tend to find that I have the most

[00:16:36]
energy in the morning, and about
203:00 I’m going to hit a slump.

[00:16:40]
So I can’t do anything productive
between three and five.

[00:16:43]
All right?
So I know that if I have a couple

[00:16:45]
of projects I need to get done,
my best time is between ten and noon.

[00:16:49]
All right,

[00:16:51]
when you’re tiptop tiptop shape,
maybe I’ve had some caffeine in my system,

[00:16:55]
maybe have some endorphins going
from a morning workout and I get it done.

[00:16:59]
So when I started looking then at my days

[00:17:01]
in that way and saying, okay,
I’m not going to take meetings from ten

[00:17:04]
to noon because that’s my focus time and
that’s what I’m going to get things done.

[00:17:07]
You take the meetings
during the slough off time?

[00:17:10]
Well, right, unless it’s brainstorming

[00:17:13]
and then it’s like, don’t count on me
for any creative thought whatsoever.

[00:17:19]
So that helped me think and like,
okay, when is my best time of day?

[00:17:23]
But then as I started seeing the leaps
and bounds of things I could get done,

[00:17:27]
I thought, gosh,
how can I get more of this?

[00:17:29]
So then I started looking at my week

[00:17:31]
and saying, okay, if I had an ideal week,
what would that look like?

[00:17:35]
And there’s a tool in this
planner system that you can use.

[00:17:38]
So I thought through batching,

[00:17:41]
if I’m going to create content for my
company, I should just do that in a day.

[00:17:46]
I’ll be in the right mindset.

[00:17:48]
I’ll create all of my content
in a day and then I’ll be done.

[00:17:50]
I can schedule it for the rest of the week
and I don’t have to come back there.

[00:17:54]
And then maybe I’ll have another couple
of days where I’ll do client calls

[00:17:58]
and then my brain will be
in that frame of mind.

[00:18:00]
I’ll do those client calls on that day,
and then maybe I have an administrative

[00:18:04]
day or I have a day, I try to get
speaking gigs, things like that.

[00:18:08]
So I tried to batch my work,
and it really helped me think more about

[00:18:14]
being the right frame of mind
for that work that day.

[00:18:17]
Interesting.

[00:18:17]
So you’re not going
through 50 years in a day.

[00:18:20]
We lose so much steam.

[00:18:23]
Depending on what research you look at,
they can say you lose anywhere between 20

[00:18:27]
and 40 minutes of productivity
just by trying to switch tasks.

[00:18:30]
Yeah.
I mean, think about all these people

[00:18:32]
who say, oh, I’m a great multitask, or,
well, are you doing any of those things?

[00:18:35]
Well, it’s interesting you say that,

[00:18:38]
because with the call answering thing,
we’re essentially doing that.

[00:18:42]
Right.
But I’m like, my crew is good at that.

[00:18:46]
But it’s interesting because we just
started that whole patching thing,

[00:18:50]
like last week, two weeks ago,
something like that.

[00:18:53]
Yeah.

[00:18:53]
Trying to schedule stuff like that,
knowing well, I guess we tried before

[00:18:58]
where you try to do like, hey,
just take five minutes to do this one blog

[00:19:02]
or make these few calls or something
like that, instead of doing a block.

[00:19:05]
And when you do a block,
you can get in the zone.

[00:19:07]
Right.
And you can bang them out.

[00:19:09]
You’re way more efficient.
Yeah.

[00:19:11]
And I think you learn you can turn

[00:19:13]
the lessons around from the last call
into the next call more quickly.

[00:19:18]
True.
When you’re doing it.

[00:19:20]
I’m going to do three today,
three tomorrow, whatever.

[00:19:22]
There’s 24 hours in between that.

[00:19:24]
And so how do you learn
and try to build on that?

[00:19:26]
Yeah.
So it’s interesting you say that then,

[00:19:29]
because we think about this idea of,
like, rituals are scripting.

[00:19:32]
Right.

[00:19:32]
So you talked about your team
trying to do some of this batching.

[00:19:36]
I have found that when I script things,

[00:19:39]
and I don’t mean like I’m scripting all
of my calls with my clients or things like

[00:19:43]
that, but more of a I know that if I’m
going to have a discovery call

[00:19:46]
with a potential client, these are
the kinds of questions I’m going to ask.

[00:19:49]
And they’re the kinds of questions I’m

[00:19:50]
going to ask because that helps me
determine whether or not we’re a good fit.

[00:19:54]
Sure.

[00:19:54]
Whether I could help them or
whether they’d be a good client.

[00:19:57]
For me, a system, a checklist.
Yeah.

[00:19:59]
You don’t want to be like, oh.
I forgot to ask them this one thing.

[00:20:03]
Extremely important.

[00:20:04]
Let’s set up our next
meeting before we’re done.

[00:20:06]
Right.

[00:20:07]
But then just this idea of,
like, ritual and routine.

[00:20:11]
So as I again tried to make each day 1%

[00:20:14]
better, I think, well,
what’s my morning routine?

[00:20:16]
How can I be more efficient
to set myself up for a good day?

[00:20:20]
So there’s four rituals
that I try to put in my day.

[00:20:22]
Now.
I have a morning and evening ritual

[00:20:24]
and then a workday startup
and a workday shutdown.

[00:20:28]
Wow.

[00:20:29]
And those two were relatively new
for me when I started this system.

[00:20:33]
Morning routines.

[00:20:33]
You hear about people talking
about those all the time.

[00:20:35]
What can you do in the morning,
get yourself going,

[00:20:37]
everybody’s got an opinion on what
you should be doing, right?

[00:20:39]
Sure.

[00:20:39]
But five cups of coffee or
workout or whatever, right.

[00:20:43]
Or read or whatever you’re going to do.
Sure.

[00:20:45]
So the workday startup ritual, though,

[00:20:47]
I found really interesting because it’s
your way to kind of switch gears

[00:20:50]
from maybe your personal life
to your professional life.

[00:20:53]
And if you’re an entrepreneur,

[00:20:54]
I don’t know that there’s ever
really an on off switch for that.

[00:20:56]
We like to believe, right.

[00:20:58]
We love to believe, we sell ourselves,

[00:21:00]
but if you work for somebody else,
maybe it’s a little easier.

[00:21:02]
And actually, as entrepreneurs,
if we can create boundaries around our

[00:21:06]
work day, we probably
have a better balance.

[00:21:08]
Ideal goal would be that you can,
but you can shut it off.

[00:21:12]
So it’s what we’re all working towards.
Sure.

[00:21:13]
Right.
So this idea of a workday startup is what

[00:21:17]
are you going to do at the beginning
of the day that you really need to check

[00:21:20]
in on before you can
get to meaningful work?

[00:21:22]
So these are administrative things,

[00:21:24]
so for me it includes checking email,
making sure that there’s not some fire I

[00:21:28]
need to put out, answering any
client questions or phone calls.

[00:21:32]
And if I didn’t do my content in advance,
I’m going to make sure I have a social

[00:21:37]
post going out so I can be productive
and serve my community in that way.

[00:21:41]
But some other people might include

[00:21:43]
in here, like answering Slack messages,
returning voicemails.

[00:21:46]
If you get a lot of email in a day,

[00:21:48]
maybe a half hour workday startup routine
isn’t enough, but then it kind of kicks

[00:21:53]
off your day to, okay,
I did all these things,

[00:21:55]
I can put them aside now so I can
actually work on meaningful work.

[00:21:59]
All right, so check some boxes.
Right.

[00:22:00]
This is done.
I accomplish some stuff right off the bat.

[00:22:03]
Well.
And it’s important because because I don’t

[00:22:05]
know if you’re this way with email,
but for me, I can get so distracted

[00:22:08]
by email because I have a list of 20
things I want to get done today.

[00:22:12]
But it’s so much easier just to go answer

[00:22:13]
my email because you get a dopamine
hit every time you hit send.

[00:22:16]
Like oh, Chuck.
Oh, Chuck.

[00:22:17]
I get all these things done, but I’m
not getting the right things done.

[00:22:21]
Sexy versus accomplishment.
Exactly.

[00:22:23]
All right.
Yes.

[00:22:24]
And so then at the end of the day,

[00:22:26]
there’s a workday shutdown,
which basically just means how can I take

[00:22:29]
care of the things I need to make a list
of the things I need to get done tomorrow

[00:22:33]
so I can actually shut work off and show
up wherever I need to after work.

[00:22:37]
All right.
I get that.

[00:22:38]
There are times when I
tell myself, Walk away.

[00:22:41]
Yes, walk away.

[00:22:43]
And I write down two or three things
that have to be done for the next day so

[00:22:46]
that when I come in my office,
like, oh, those are the priorities.

[00:22:49]
Yeah.

[00:22:49]
You set yourself up
for success the next day.

[00:22:51]
But there’s times that I feel like I have

[00:22:53]
an internal fight where
it’s just like, walk away.

[00:22:56]
James, one more email.

[00:22:59]
Is that internal voice
telling you balance?

[00:23:01]
Yeah, balance.
Oh, my gosh.

[00:23:03]
You’re just like, shut up.

[00:23:05]
Stop telling me to walk
away so I can finish this.

[00:23:07]
But on the flip side, like,

[00:23:09]
the one that’s telling me to walk away,
that’s the smarter side.

[00:23:12]
Right.
You’re not being productive.

[00:23:14]
Right.

[00:23:15]
It’s tough to get out of the chair.

[00:23:17]
I think if you’re on a roll sometimes
as an entrepreneur or anything,

[00:23:20]
if you’re doing something that you love,
it doesn’t feel like work.

[00:23:24]
And I know a lot of it totally that way.

[00:23:26]
Feel like, hey, I don’t want to step away
from this because I enjoy what I’m doing.

[00:23:30]
But we have so many other aspects
of our life than just our work.

[00:23:34]
And while especially we as entrepreneurs

[00:23:36]
kind of identify ourselves as our career
through work to a fold,

[00:23:41]
there are so many other opportunities
in our lives that maybe we minimize too

[00:23:45]
much because we are so focused
on growing a business.

[00:23:48]
Sure.

[00:23:49]
And I think that that’s one of the things
that while some people may lose in their

[00:23:53]
career to grow or in their journey to grow
their own business,

[00:23:57]
I’ve been really intentional about making
sure that my family is in front of me.

[00:24:01]
I have a three and a five
year old at home.

[00:24:03]
All right.

[00:24:03]
And
like I said, my dad was a contractor

[00:24:07]
growing up, so I never wanted to
sideline my family or not have

[00:24:13]
opportunities to go do the things that I
wanted to or go see whatever they were

[00:24:17]
doing because I had this
other stuff going on.

[00:24:20]
Did you see him do that?

[00:24:21]
Yes, but he did more travel.

[00:24:23]
Like, he would travel and set houses

[00:24:25]
and go states and states away to do
these things for weeks at a time.

[00:24:29]
Wow.
Okay.

[00:24:30]
And so he did it when we were young,

[00:24:33]
and then he made different
choices as we got older.

[00:24:35]
But I decided I’m going to go in business

[00:24:37]
so I have the flexibility to actually
see those things for my kids.

[00:24:40]
I don’t want to design a business
I need a vacation from.

[00:24:43]
I’m going to design a business around
having the flexibility to see my kids.

[00:24:47]
Nice.
So when I think about the ideal week,

[00:24:50]
I think about the flexibility that it
gives me to say, you know what?

[00:24:53]
If I want to have client calls on Tuesdays

[00:24:56]
and Thursdays because my kid has wrestling
on Wednesday nights, I need to be able to.

[00:24:59]
Shut down at 03:00.

[00:25:01]
I have the control to do
that because it’s my business.

[00:25:04]
Nice.
Yeah.

[00:25:06]
People are very good at building
their own prisons, right?

[00:25:08]
Very good.
Oh, my gosh.

[00:25:10]
I was talking to someone else in a retail
store,

[00:25:13]
the owner, and it was so interesting
chatting with her, and I’m just thinking,

[00:25:18]
like, when you got in this business,
what were you thinking?

[00:25:22]
Right?
It’s fun retailer.

[00:25:25]
You’re selling your thing.
It’s kind of a dream.

[00:25:27]
I suppose it’d be like me owning a bar.

[00:25:29]
It’s always something that I
thought that’d be cool.

[00:25:31]
But then you talk to bar owners and you’re

[00:25:33]
like, no, it doesn’t
sound like fun at all.

[00:25:36]
Because it’s tough to take a vacation.
Right.

[00:25:39]
Or it’s tough to walk away or
even just go see a kids game.

[00:25:42]
Right.

[00:25:43]
My kid just had a basketball tournament

[00:25:45]
that started at 03:00 on a Friday,
and I was like, no problem.

[00:25:49]
We’ll just make the game.
No big thing, right?

[00:25:51]
And I looked around.
I remember looking around the bleachers,

[00:25:53]
and I’m like, how many people was it
a struggle to get them there,

[00:25:58]
doing whatever it is they had to do
for their work to get there,

[00:26:00]
and how many people are not
here because they couldn’t?

[00:26:03]
And then I realized the second or third
game, coach number two shows up because

[00:26:08]
that guy couldn’t get away
from work right away.

[00:26:10]
And I’m watching I don’t
even know what to do.

[00:26:13]
Right?
But I don’t want to do it well.

[00:26:15]
And I think that there, again,

[00:26:17]
is that idea of, like,
I have to versus I get to yeah.

[00:26:20]
You know, I get to take off
early to go see my kids.

[00:26:24]
One thing, though,
that I’ve always thought was kind

[00:26:27]
of an oversight by schools
is most parents there?

[00:26:31]
There are some families who one parent

[00:26:33]
decides to stay home,
and that works for them.

[00:26:35]
That’s wonderful.
That’s amazing.

[00:26:36]
But if people are working,

[00:26:39]
how can you schedule a kids game for 430
or 05:00 and expect parents to be there?

[00:26:43]
Yeah, but it was just it was somebody
thought it was a good idea, so whatever.

[00:26:49]
Here we go.

[00:26:50]
But no, if I was running that
particular thing, I mean, I’m sure they.

[00:26:56]
Have to get it all in before kids
have to go to bed and all that.

[00:26:59]
Whatever.
It’s just one of those, like, this.

[00:27:02]
Is weird, but you got to go.
You got to go.

[00:27:05]
Yeah, yeah.
Without issue.

[00:27:06]
Exactly.

[00:27:08]
There’s zero thought.

[00:27:10]
It’s just this is happening in a way.

[00:27:11]
We go.

[00:27:12]
But that was intentional because my dad

[00:27:15]
had his own business,
and I learned a ton of what not to do

[00:27:19]
by watching him, and I’m certain that he
didn’t make the mistakes, and well,

[00:27:22]
I guess most people don’t make
the mistakes intentionally.

[00:27:25]
Maybe he didn’t even
view them as mistakes.

[00:27:27]
But he owned a job, and owning the job,
it was a physical job.

[00:27:32]
He was delivering milk and stuff like
that where these are the hours, right?

[00:27:37]
It’s not like, hey,

[00:27:38]
I’m going to see my kids game, and then
I’ll deliver milk after the game is done.

[00:27:42]
Like, you can’t the restaurants

[00:27:43]
and schools that you’re delivering
to are open certain times.

[00:27:46]
Whatever.
This is your window.

[00:27:48]
So that’s the idea of the whole
time freedom thing.

[00:27:51]
Right.
And I think part of why we become

[00:27:52]
entrepreneurs is like, we want to control
our own schedule, to your point.

[00:27:55]
Otherwise, even sometimes when we control

[00:27:57]
our own schedule,
we create our own prison.

[00:27:58]
But totally,

[00:27:59]
I think it’s really interesting because as
we create that time freedom,

[00:28:06]
we’re like, oh, we can
do so much with this.

[00:28:09]
Look at all this time I now
have as an entrepreneur.

[00:28:12]
And then you fill it up with this,
and you fill it up with this,

[00:28:14]
and you say yes to this and all these
things because you think you have all this

[00:28:17]
opportunity all this time to grow your
business, and then you realize quickly

[00:28:22]
that you can’t say yes
to everything, right?

[00:28:24]
Oh, I learned that the hard way.
Oh, my gosh.

[00:28:26]
It has been one of my biggest struggles,
and it’s even to clients so much is

[00:28:34]
I know that they’re not the best fit,
and maybe I’m not the best fit for them.

[00:28:38]
So the other side of my business
is health coaching.

[00:28:41]
Perfect segue yeah, perfect.

[00:28:43]
I say this because ultimately
I’m a helper.

[00:28:47]
I want to help people get
healthier and where they are.

[00:28:50]
And I just had a discovery call
with a client last week where

[00:28:55]
she knew she didn’t have the budget
to work with me for a six month program,

[00:28:59]
but she still had recently
received a diagnosis.

[00:29:02]
She was looking for a second opinion via

[00:29:04]
functional medicine,
and she was kind of at a loss.

[00:29:09]
And so I said, Well, I’ll help you
run some additional lab screenings.

[00:29:12]
I can explain that a little bit, but it’s
not the way I typically do business.

[00:29:16]
And it was a one off, so I said yes
when I knew I should have said no.

[00:29:20]
All right.
But I felt like I was helping.

[00:29:23]
But in the long run,

[00:29:25]
I feel like saying yes to her means
I’m saying no to something else.

[00:29:28]
It could have been a better fit.
Right.

[00:29:31]
And one could probably make a strong
argument, what does she value that, then?

[00:29:38]
So the results, right?
Exactly.

[00:29:40]
Because if this truly was going to help

[00:29:42]
her, does she believe that
that’s to be seen?

[00:29:47]
I guess we’ll find out.

[00:29:48]
But I think that’s a good point.

[00:29:49]
So, coaching and consulting,

[00:29:52]
I feel like the success is
in the repetition and the consistency.

[00:29:55]
Agree.

[00:29:56]
And if you do one session,
it’s education, it’s learning,

[00:30:01]
but there’s no reinforcement,
there’s no accountability.

[00:30:03]
And I think that that’s the struggle,

[00:30:05]
is that they don’t have an opportunity
to ask questions or apply it to their life

[00:30:10]
and then come back and say,
I’m running into this?

[00:30:12]
How do I do this?

[00:30:13]
And so I think that that’s where I

[00:30:17]
struggle, is helping people understand
that this is a health journey.

[00:30:21]
It’s not, we’re going to do a test,
help you get a result,

[00:30:23]
and then you’re ultimately going to change
your life because of this result.

[00:30:26]
Be cool.
They did.

[00:30:27]
But probably it would be great if

[00:30:29]
there were so many things where we got
a result and said, great, let’s move on.

[00:30:34]
Interesting.

[00:30:35]
I’m learning how to play guitar,
and I feel like the education like,

[00:30:39]
I watch a video and I’ll be like,
there’s no way my fingers can go there.

[00:30:44]
Right?
And then the next day,

[00:30:46]
you get a little bit better and a little
bit better and a little bit better.

[00:30:48]
Right.

[00:30:48]
But it’s interesting
that you say that, right?

[00:30:50]
Because if I would have just watched

[00:30:52]
that same video, whatever, one time
and then like, that’s, it can’t do that.

[00:30:56]
I’m good, right?
I can’t or whatever.

[00:30:58]
No way.
Yeah.

[00:31:00]
So I imagine a coaching session.

[00:31:02]
It’s not just one and done.
It’s not.

[00:31:04]
So the health coaching side

[00:31:06]
of my business, first,
I do functional health coaching, okay?

[00:31:09]
And that’s different from conventional.

[00:31:12]
So there’s functional medicine
and conventional medicine.

[00:31:14]
I’d consider the conventional medicine

[00:31:17]
model more of, like,
your disease care, right?

[00:31:19]
You get a diagnosis,
you’re given a treatment plan,

[00:31:21]
which usually includes maybe procedures
or some prescriptions, okay?

[00:31:25]
So, like, you have cancer, you broke.

[00:31:27]
A leg, you have arthritis, you have
autism, whatever it is,

[00:31:32]
you get a diagnosis,
and then you have a plan of care.

[00:31:36]
Okay?
Right.

[00:31:37]
But it usually involves prescription

[00:31:38]
drugs, maybe some procedures,
PT, whatever that might be.

[00:31:43]
The idea of functional medicine is
that we want you to it’s health care.

[00:31:48]
We want you to be involved in your own

[00:31:50]
solution by using alternative
I even hate to say alternative, right?

[00:31:55]
Because I feel like when I say

[00:31:56]
alternative, people think,
like, voodoo crazy medicine.

[00:31:59]
Go look at the rainbow.
Right?

[00:32:01]
But it’s really more of this idea
that the body has an innate ability

[00:32:06]
to heal itself if we provide
the environment in which it can do so.

[00:32:09]
Fair.
Totally fair.

[00:32:10]
And that environment does not include

[00:32:11]
being stressed out all the time,
eating junk foods, not sleeping.

[00:32:16]
So it’s the idea of just teaching you

[00:32:18]
the basics, again,
of life that I feel like we lose when

[00:32:21]
we’re trying to run 120 miles
an hour every day, all day.

[00:32:23]
All right, so is that
well, maybe it’s both.

[00:32:27]
Is it preventative or is it preventative
and caring for if somebody says, hey,

[00:32:33]
I got arthritis, can functional
medicine come into play there?

[00:32:35]
Right?
So while I’d love to say that it’s

[00:32:38]
preventative, there’s probably only 5%
of the people who seek out a functional

[00:32:41]
medicine practitioner who are saying,
I want to optimize my health.

[00:32:44]
I want to live in full vitality.
Right.

[00:32:47]
Unfortunately, it takes an episode for
someone to reach out and find, all right.

[00:32:51]
In order to find a solution,
they want to have a problem, right.

[00:32:53]
Or maybe they maybe they
come at it like I did.

[00:32:56]
I had a family member who was diagnosed
with an arthritis condition and was being

[00:33:01]
thrown prescription after
prescription from a provider,

[00:33:05]
and God bless them, they have five minutes
to spend with people,

[00:33:08]
so they really don’t have an opportunity
to understand everything that’s going on.

[00:33:12]
But if I’m watching this family member,
she’s taking this medication and this

[00:33:15]
medication, and this medication is making
that medication worse,

[00:33:18]
and this is even worse, and it’s like,
well, are we even making the arthritis any

[00:33:21]
better, or are we just making that better
and causing 15 other downstream problems?

[00:33:26]
So I was trying to help her
find an alternative way.

[00:33:29]
Right.

[00:33:30]
There’s got to be something else other
than a pill to solve this, right.

[00:33:34]
So functional medicine’s core is the idea

[00:33:37]
of trying to get down to the root
cause of whatever caused the problem.

[00:33:40]
And the root cause for you
and me might be different.

[00:33:43]
We might both have migraines, right.

[00:33:45]
But there’s a lot of things that can

[00:33:47]
happen on a cellular level
that would make that happen.

[00:33:51]
So for me, for example,

[00:33:53]
after I had my second kiddo,
I started training for a half marathon.

[00:33:58]
Did you really?

[00:33:59]
Well, I did want it after my first,
and I was like, that’s great.

[00:34:01]
I’ll get back in shape,
I’ll get active again.

[00:34:03]
And I did it.

[00:34:04]
I didn’t do as fast as I wanted to,
but I did it nice.

[00:34:06]
So I thought thanks.

[00:34:08]
Well, I did nap at a sonoma,

[00:34:09]
so there was wine at the end,
but we all have different Motivators.

[00:34:14]
Sure.

[00:34:14]
So after my second kid, I thought,
great, we’ll do it again.

[00:34:17]
And then I set up a routine,
I set up a schedule.

[00:34:21]
I was doing my runs, and I just
started losing a bunch of weight.

[00:34:24]
And initially I thought, oh, this is
great, I’m dropping a baby weight.

[00:34:28]
But it didn’t stop.

[00:34:29]
And I got down to a scary weight that I

[00:34:32]
hadn’t seen since high school and thought,
this this just can’t be right.

[00:34:36]
So I went to my doctor and took a couple
of tests, and I was 34 at the time.

[00:34:41]
And she said, I’m going to refer you out

[00:34:44]
to a gastroenterologist, but I think
you have all sorts of colitis.

[00:34:47]
And he said, I’m 34 and I’m going to get
an autoimmune diagnosis and go to go get

[00:34:53]
a procedure, probably
get some prescription.

[00:34:55]
And all the things I said,
I can’t, that’s not my life.

[00:34:58]
I’m not going to be defined by.

[00:35:00]
That like chicken wings too much.
Right.

[00:35:03]
Well, mine was probably wine or whatever,

[00:35:07]
so I said, there’s got
to be another option here.

[00:35:09]
So I went and got a functional
health coach certification.

[00:35:13]
I was lucky enough to then be able to run
some functional lab screenings,

[00:35:19]
which don’t include they’re different
tests than your doctor usually runs.

[00:35:23]
They’re not typically covered
by insurance, but they try to help you

[00:35:26]
uncover health issues before
they become a scary diagnosis.

[00:35:32]
Right, exactly.

[00:35:33]
But we don’t want to wait until they’re
big issues to address them.

[00:35:36]
Right.
Otherwise, we’re going to end up

[00:35:37]
in a disease care model that maybe
we’ll never be able to get out of.

[00:35:41]
Right.

[00:35:41]
So after going through that process,
I was able to run some stool, urine,

[00:35:46]
blood, saliva samples, check out
my hormones, check out my gut health.

[00:35:50]
See?
Really what’s going on?

[00:35:51]
And I was over exercising.

[00:35:53]
I wasn’t eating the right things.

[00:35:55]
My hormones were completely out of whack.

[00:35:57]
I was stressed to the nines all the time

[00:35:59]
and thought, isn’t this just
the way that people operate?

[00:36:03]
And then I learned a different way.

[00:36:06]
Like, no stress management
is actually a good thing.

[00:36:09]
Right.
I shouldn’t be in fight or flight all

[00:36:10]
the time because there
isn’t a lion chasing me.

[00:36:12]
24/7.
Right.

[00:36:14]
And our body wasn’t made
to be in that state.

[00:36:17]
We were supposed to,
after the lion stopped chasing us,

[00:36:20]
take a minute and rest
and recover, but we don’t.

[00:36:23]
And so our body is consistently trying

[00:36:25]
to break down and deal with that stress,
and so all of these things can cascade.

[00:36:29]
So for me, it ended up being
extreme digestive issues.

[00:36:32]
For someone else, it could be headaches,

[00:36:34]
or for someone else,
it could be arthritis.

[00:36:36]
Sure.

[00:36:37]
So it’s just really interesting
how everyone’s body is unique.

[00:36:41]
Yeah.

[00:36:42]
How long does it take to go through
this functional wellness certification?

[00:36:47]
Yeah.
So it’s an on demand program.

[00:36:49]
I have to say I was motivated
because I had my own health issues.

[00:36:52]
So I guess I asked that because you didn’t

[00:36:54]
find a practitioner necessarily,
you’re like, I’m going to get certified.

[00:36:58]
Well, I did find
a functional practitioner.

[00:37:02]
I think that this is an interesting
thing about any provider that you find.

[00:37:07]
She listened to me, ran a test that looked
normal,

[00:37:11]
listened to me, ran another test and said,
I don’t think there’s anything wrong.

[00:37:14]
You have the healthiest
gut I’ve ever seen.

[00:37:16]
But I was still clearly not well.

[00:37:18]
So I think one is, ultimately,

[00:37:22]
you just have to find
a provider that listens to you.

[00:37:24]
All right.

[00:37:25]
Like taking your car to the mechanic
where you hear the noise.

[00:37:27]
The mechanic is like, I don’t hear it.
No problem.

[00:37:30]
Right.
There is totally a problem.

[00:37:31]
Or as a woman going to mechanic that’s

[00:37:33]
just like, there’s nothing wrong here,
or they try to speak you down,

[00:37:38]
like, $2,000 bill because they don’t
think you know what’s going on.

[00:37:42]
There’s two routes.
All right.

[00:37:43]
But ultimately,
I think that it’s important for people

[00:37:47]
to find someone who’s actually going
to listen to what they’re going through.

[00:37:49]
And I think that as we go down these

[00:37:52]
journeys, we want to know,
do you understand what I’m going through?

[00:37:56]
Have you helped other people like me?

[00:37:58]
And is this going to work?
All right?

[00:38:00]
And so that’s what I really try
to help my clients understand.

[00:38:03]
But for me, it was gut health.

[00:38:04]
So for other women,
it may not be that way.

[00:38:07]
So before I started my business,

[00:38:09]
I was like, let me just do
a little bit of research.

[00:38:12]
Let me see if there’s other people
dealing with what I’m dealing with.

[00:38:16]
So I called ten women who I knew had kids
who also had jobs and said, you know,

[00:38:23]
what kind of what kind of health
issues do you deal with?

[00:38:25]
And I thought I was going to strictly go
down gut health and focus in that way.

[00:38:29]
But the theme I heard the most was,
gosh, I’m tired all the time.

[00:38:34]
I can’t stay awake to read books

[00:38:35]
to my kids, or I just I wish I had energy
to stay up at night and watch Netflix

[00:38:40]
with my husband, but I just fall
asleep or I hit an afternoon slump.

[00:38:44]
And so what I heard more and more
from all these working moms is energy.

[00:38:48]
I just don’t have enough energy,

[00:38:49]
and I feel like I’m burning
the candle at both ends.

[00:38:52]
And so what I know as a functional

[00:38:54]
medicine provider is that that
ultimately comes back to the gut.

[00:38:58]
Hippocrates says that all
health begins in the gut.

[00:39:00]
Yeah.
And so it’s interesting because our immune

[00:39:03]
system lives there, but a lot
of people don’t think of it that way.

[00:39:07]
They think, oh,
I don’t have a lot of energy,

[00:39:09]
and then they think,
I need more caffeine for that.

[00:39:13]
Right?

[00:39:14]
But they don’t realize they might actually
have imbalances at a deeper level,

[00:39:19]
but it’s not the way they
talk about the problem.

[00:39:23]
So that was a lesson for me really early,

[00:39:26]
and my business was making sure I was
speaking the same language that my target

[00:39:29]
was speaking, because
I target working moms.

[00:39:32]
So I want to ask you, when you were
reaching out to them, how close were you?

[00:39:36]
Were close friends?

[00:39:38]
Were these just people you knew?

[00:39:39]
So most of them are close friends.

[00:39:41]
I mean, I would get a recommendation

[00:39:42]
to some other folks just to get
up to the number I wanted.

[00:39:44]
So when you asked them, hey,
you got this life, tell me about your if

[00:39:49]
you have any health problems,
did you ever have anyone say, no,

[00:39:54]
everything is good,
that they just would not admit,

[00:39:56]
or you had to probe a little
bit to get them to admit.

[00:39:59]
That there was an issue?

[00:40:00]
People open up a little bit
more the more you talk to them.

[00:40:03]
Right.
So you have to ask him a warm up question.

[00:40:05]
Got you.
But how about them packers?

[00:40:08]
Right?

[00:40:10]
Well, most working bombs will
have time to watch whatever.

[00:40:13]
Absolutely right.
Exactly.

[00:40:15]
Whatever.

[00:40:16]
But I do think that we I
had to warm them up a bit.

[00:40:20]
There were a few that I wasn’t as close
to that would be like, for the most part,

[00:40:24]
my gut health is great, but then
they’d go in this other direction.

[00:40:29]
I find with clients, one, they don’t reach
out to me if they don’t have a problem.

[00:40:33]
Right.

[00:40:34]
Like I said,
5% of us are looking for better health,

[00:40:37]
but otherwise, if we’re not
struggling, we’re not looking.

[00:40:41]
But these women are all working and trying
to chase kids and do the things.

[00:40:45]
So I was surprised there’s
a camaraderie, I think, in it.

[00:40:51]
I feel like any community that you’re

[00:40:53]
a member of, you kind
of get some camaraderie.

[00:40:55]
Totally.

[00:40:57]
Sometimes misery just loves company.

[00:41:01]
So would you have to share your story or

[00:41:03]
did you share your story to kind
of open them up a little?

[00:41:05]
Some of them did know my story,
like, safe Place.

[00:41:08]
Right.

[00:41:10]
There were others where I just said, hey,

[00:41:11]
I’m getting ready to start
a health coach business.

[00:41:13]
I’m really trying to learn what
issues working moms struggle with.

[00:41:16]
All right.

[00:41:17]
I think another thing I’ve struggles

[00:41:20]
with is the vulnerability
of sharing my story openly.

[00:41:23]
Sure.
You know, it took me so I started this

[00:41:25]
business on the side in 2021,
and it took me until the end of 2022 to,

[00:41:32]
like, openly share my story
on Facebook with my close friends.

[00:41:35]
All right.

[00:41:36]
And I knew that that was
a weakness of mine.

[00:41:39]
I mean, I don’t openly
share my life on Facebook.

[00:41:42]
Is it, though?

[00:41:43]
Well, I think that there’s
blessings and curses to it.

[00:41:47]
Sure.
I guess I wouldn’t necessarily consider it

[00:41:49]
a weakness because from my point of view,
I would say, like, is it relevant?

[00:41:54]
Fair.
And a strong argument could be made either

[00:41:56]
direction,
but I guess I understand what you’re

[00:41:59]
saying to the world,
there’s trust and vulnerability.

[00:42:03]
Fair.
Totally fair.

[00:42:04]
So I think that others, to your point,

[00:42:06]
are less likely to open up to me unless
they know that I’ve had a problem.

[00:42:10]
And we don’t want to show others maybe
that weak side of us or what we’ve been

[00:42:15]
struggling with if we know that they
haven’t had to go through it.

[00:42:18]
Make us look less weak.

[00:42:20]
More weak, yeah.

[00:42:22]
I always think of the motivational
speakers where you hear like, oh,

[00:42:26]
I was addicted to drugs or I
was an alcoholic or whatever.

[00:42:30]
The high school I found.
Yeah.

[00:42:32]
And now I’m the motivational speaker,

[00:42:34]
and I’m like, shouldn’t we be listening
to someone who didn’t mess up so bad?

[00:42:37]
Right.

[00:42:38]
But in the end, the gut thing wasn’t
necessarily like that wasn’t a choice.

[00:42:42]
Today I’m going to have a gut problem.
Right.

[00:42:45]
Well, and I think the other piece
of it is we all are well meaning.

[00:42:50]
Yeah.
Right.

[00:42:52]
Well, I like to think that everyone is

[00:42:54]
doing the best that they can
with the information that they have

[00:42:56]
and that we learn something
new and we can shift.

[00:42:59]
But I think that as a mom
learning what I did about my gut health

[00:43:05]
journey, I’d love to go back and tell any
other pregnant mom,

[00:43:08]
these are the things that I would
not do because of my journey.

[00:43:11]
But no one wants to hear that until
they’ve had their own struggle, right?

[00:43:14]
You don’t want to openly give advice

[00:43:16]
to a group of people who are like,
I would never do that.

[00:43:20]
But I’m sitting here saying,

[00:43:22]
oh, I’m breastfeeding so I can eat a whole
sleeve of Oreos and go to culverts every

[00:43:25]
day and have cheese curds and ice
cream because I’m breastfeeding.

[00:43:29]
And look at all these extra calories I’m
burning and treating for a half marathon.

[00:43:33]
But I think I didn’t understand
the quality of the food, right?

[00:43:36]
The calories in the calorie,
there’s good foods that bless your body

[00:43:38]
and fuel it, and there’s other
foods that don’t bless your body.

[00:43:41]
I like that.
Interesting.

[00:43:44]
It’s so funny.

[00:43:45]
It reminds me of when I met
Printer Repair Company.

[00:43:47]
I was looking at Franchising, it okay.

[00:43:50]
And I remember I was going to this company
that their business model was to help you

[00:43:55]
build a franchise and sell it
and all this kind of stuff.

[00:43:58]
And I remember thinking

[00:44:01]
when I first started this business,
would I buy a franchise of this?

[00:44:05]
Like, even though I know what I know,
systems are in place,

[00:44:09]
all this kind of stuff,
would I, as the little punk that started

[00:44:13]
this business in the first place, listen
to a guy that I think knows more than me?

[00:44:18]
I probably wouldn’t.

[00:44:19]
I wouldn’t because I’m
like, I know it all.

[00:44:22]
Or at least I know most of it.

[00:44:24]
And I would never pay someone that.

[00:44:27]
So I always think, I guess to your point

[00:44:30]
there, even though somebody may like, hey,
you know a little bit more than me,

[00:44:33]
but I got this covered, this life, saying
I got it dialed in when they don’t, right?

[00:44:39]
So it’s interesting how some people,
even though, you know,

[00:44:44]
don’t jump off that cliff,
they’re just like, Come on, right?

[00:44:48]
It’s a nice cliff.

[00:44:50]
Well, I think the other struggle here is

[00:44:53]
that as women in particular,
we have a hard time asking for help.

[00:44:57]
And so I think that until we are really in
a spot, it’s really hard to ask for help.

[00:45:03]
So we’re out looking for information.

[00:45:06]
For better or worse,
we find blogs and we find this influencer

[00:45:10]
and that fluencer who said we should try
this diet and we should try this workout

[00:45:14]
routine and all the things when we’re
like, okay, we can figure this out because

[00:45:19]
why can’t I figure out how
to be healthy on my own?

[00:45:21]
This is ridiculous.
People have been doing this for years.

[00:45:23]
And so we don’t ask for help until it’s

[00:45:25]
bad enough that we don’t
find another alternative.

[00:45:27]
That’s another thing I found

[00:45:28]
in my research is that women were saying,
I don’t know what’s credible.

[00:45:32]
There’s so much information out there now

[00:45:34]
in this age that I don’t
know what to believe.

[00:45:37]
Because you read this thing and it says

[00:45:38]
this and you read this over here
and it says the complete opposite.

[00:45:41]
So that’s the other thing that I have
found, is that I need to build trust

[00:45:45]
with folks so they know that I’m
coming from a place of education.

[00:45:51]
Sure.

[00:45:52]
That’s probably the biggest
I would imagine.

[00:45:54]
It is, yeah.
For something on the level that you’re

[00:45:56]
taking care of, because without that,
what do you got?

[00:46:00]
Right.
Interesting.

[00:46:01]
So going to your idea of Franchising,
you mentioned maybe you wouldn’t listen.

[00:46:08]
I think we were talking
about time freedom.

[00:46:11]
One of the things that I realized early
on with my business is that I didn’t want

[00:46:15]
to trade time for money
because I had been great.

[00:46:19]
There are plenty of other situations
where I was making somebody else money.

[00:46:22]
And I think, again, that’s why we as
entrepreneurs get into this business.

[00:46:24]
We don’t want to work hard
for someone else to make that money.

[00:46:26]
Right.

[00:46:27]
But I wanted time freedom, and I thought,
gosh, I could just do one on one coaching,

[00:46:31]
and I’m just trading, you know,
hours time for money.

[00:46:34]
Yeah.

[00:46:35]
So I thought, how can I
scale this in a better way?

[00:46:39]
I mean, it’s just me.

[00:46:40]
Someday maybe I’ll have a team of five,
but right now, it’s just me.

[00:46:42]
Not just you.
Totally.

[00:46:44]
I’m the superhero founder.
Right.

[00:46:47]
But I think that I realized right away
that I was going to need another plan.

[00:46:52]
So I went out and looked,

[00:46:54]
and there are mentors out there,
and I found one that had a kind

[00:47:00]
of a blueprint for how to develop a group
program that would make it more scalable.

[00:47:06]
You could help and coach a group of 15 or

[00:47:09]
20 or however many to get
your multiplier yes, exactly.

[00:47:12]
In an hour instead of just
training one in an hour.

[00:47:16]
So I made that investment early on,
and I’d make it again because it gave me

[00:47:21]
a blueprint that I’m hoping
to use to scale more quickly.

[00:47:25]
All right.

[00:47:27]
But it’s not necessarily a franchise.

[00:47:30]
It’s more of a blueprint for scale.

[00:47:32]
Sure.
They have a system.

[00:47:34]
Right.
They have a system.

[00:47:35]
You leverage the system.
Right.

[00:47:37]
But I’d heard so many people say gosh.

[00:47:40]
What do they say?

[00:47:42]
Something about you want to go far fast.

[00:47:43]
You have to find a community
you want to find.

[00:47:46]
And so I did make that investment.
All right.

[00:47:49]
That’s fair.
It is.

[00:47:50]
It’s fair, and I’m excited about it.

[00:47:52]
So I’ll have to report back on the scale
and how successful that is.

[00:47:56]
So we don’t have a ton of time left.

[00:47:58]
But I want to ask about marketing.

[00:48:00]
Yeah, because you’re
in the marketing world.

[00:48:02]
I was marketing exec for about 15 years.
Yeah.

[00:48:04]
And now you have your own business.

[00:48:05]
So instead of marketing for other people,
you have to market for yourself.

[00:48:08]
Yeah.

[00:48:12]
It’s a struggle.

[00:48:14]
So some people are trying to come up with,
like, a word for their year.

[00:48:17]
They try to come up with a theme.

[00:48:18]
And mine is imperfect action.

[00:48:21]
Imperfect action.

[00:48:22]
Because I’ve been a marketer for 15 years,

[00:48:25]
and I could pick apart my own marketing
for weeks and try to make it perfect.

[00:48:29]
And I’ve just realized you
just need to hit send.

[00:48:32]
You just need to hit publish.

[00:48:33]
I think Seth Godin is one
of the people who push that.

[00:48:35]
Right.

[00:48:35]
You just have to good
enough is good enough.

[00:48:38]
And that has been
a struggle for me as a marketer.

[00:48:39]
Yeah.

[00:48:40]
Good enough beats not
done and perfect, right?

[00:48:41]
Exactly.

[00:48:42]
So imperfect action is my theme
this year, but it is a struggle.

[00:48:46]
All right.

[00:48:48]
What has been some of the response

[00:48:49]
that you’ve gotten or some
of the feedback or clients?

[00:48:53]
Has stuff happened?
Yeah, absolutely.

[00:48:56]
So my initial client was
an arthritis client.

[00:48:59]
We worked through inflammation is
really at the core of arthritis.

[00:49:02]
So we worked through nutrition,

[00:49:04]
trying to get in some more joyful movement
not crazy movement,

[00:49:07]
some targeted supplementation
to bring down that inflammation.

[00:49:11]
And she’s on fewer medications.

[00:49:13]
She’s moving around better.

[00:49:15]
She’s not quite to where she wants to be
yet, but she’s still working through it.

[00:49:18]
I think she recognizes it’s a journey,

[00:49:20]
which is extremely helpful for those
who think it’s a one and done.

[00:49:25]
I’m starting my first group program here

[00:49:27]
in a couple of weeks in February,
so if anyone’s interested, there will be.

[00:49:32]
I’m calling the Living Light Reset,

[00:49:34]
so we focus on nutrition. Okay.

[00:49:36]
And focus, as well as diet,
joyful movement, and stress management.

[00:49:41]
Tell me about joyful movement.
Yeah.

[00:49:43]
So rather than trying to do cardio all
the time, which can really throw your

[00:49:47]
hormones out of whack, it’s just finding
movement that you move your body.

[00:49:52]
All right.
So, for me, I try to do yoga twice a week,

[00:49:56]
lift weights twice a week,
because it’s really good for longevity,

[00:49:59]
making sure that you can functionally
sit in a chair and get out of it.

[00:50:02]
And I still love to run,
but I only do it twice a week.

[00:50:05]
For others, they like swimming or playing

[00:50:08]
basketball or whatever it is,
but ultimately, it’s something that you

[00:50:10]
enjoy that you will continue
doing that isn’t a slog.

[00:50:13]
Like, I have to go run 5 miles today.
All right.

[00:50:16]
That’s so interesting.
Yeah.

[00:50:17]
I talk with people about running.

[00:50:18]
I love running, it’s so chill.

[00:50:22]
I do it early in the morning.

[00:50:23]
No one else is around.

[00:50:24]
It frees up my mind.
Yeah.

[00:50:26]
I consider it meditative.
Absolutely.

[00:50:29]
And it’s so interesting when I’m not well,

[00:50:30]
I talk to people,
and they’re just like, running,

[00:50:32]
oh, my gosh.

[00:50:33]
And from my point of view, I’m like,

[00:50:35]
we have only a few ways
to actually be mobile.

[00:50:38]
Like, you can walk,
you can run, you can crawl.

[00:50:41]
I don’t crawl a whole lot.

[00:50:44]
You’re a few decades past that.
Yeah.

[00:50:46]
It’s interesting that
people just rule that

[00:50:48]
mode of transportation out.
But it’s ultimately what you enjoy.

[00:50:51]
Right.

[00:50:51]
So if you enjoy running,
then that’s the great thing for you.

[00:50:54]
But if someone else doesn’t enjoy.

[00:50:55]
It, then you don’t have to run,
just move your body.

[00:50:58]
Fair joyful movement.
Cool.

[00:51:01]
Well, Jenna, thank you so
much for being on the show.

[00:51:02]
Pleasure to be here.

[00:51:03]
Tell me website you can find me
on Instagram at FirstLightHealth.

[00:51:08]
All right.

[00:51:08]
And is there a phone number
or just head to Instagram.

[00:51:11]
Head to instagram.
That’s the best way to reach me.

[00:51:13]
Got you.
Cool.

[00:51:14]
That’s the new world were in, right?
Exactly.

[00:51:17]
It’s all good.

[00:51:18]
And the group thing,
can they find that on Instagram?

[00:51:21]
Yes, you can find it.
And we’re starting in February.

[00:51:23]
All right, so that’s coming up.

[00:51:25]
Coming up mid January now.
Rock and roll.

[00:51:27]
Yeah, we are.
This has been

[00:51:28]
Authentic Business Adventures,
the business program that brings

[00:51:32]
struggle stories and triumphant successes of business owners across

[00:51:34]
the land we’re locally underwritten
by the Bank of Sun Prairie.

[00:51:37]
If you’re watching and listening to this

[00:51:38]
on the web, which you probably are,
you could do us a huge favor.

[00:51:41]
Give it the big old thumbs up,

[00:51:42]
hit that subscribe button, and of course,
comment below and let us know about

[00:51:46]
the challenges that you may
be facing in your life

[00:51:49]
trying to do it all and stay healthy and I
suppose alive. There’s that a little bit.

[00:51:55]
My name is James Kademan
and Authentic Business Adventures has

[00:51:57]
brought you by Calls on Call,
offering call answering and receptionist

[00:52:01]
services to service businesses
across the country, on the web at

[00:52:04]
callsoncall.com. As well as
the Bold Business Book,

[00:52:08]
a book for the entrepreneur in all of us,
available wherever fine books are sold.

[00:52:12]
What else we got here?

[00:52:14]
We’d like to thank you are

[00:52:16]
wonderful listeners as well as our guest,
Jenna Piche, First Light Health.

[00:52:21]
And tell us again where we can

[00:52:22]
find you. At Instagram,
FirstLightHealth.

[00:52:25]
First Light Health.

[00:52:26]
And that’s first spelled out? Correct.

[00:52:28]
Cool.
Rock and roll.

[00:52:29]
Past episodes can be found
morning, noon, night.

[00:52:31]
Podcast link found at drawincustomers.com.
Thank you for listening.

[00:52:34]
We’ll see you next week.
I want you to stay awesome.

[00:52:36]
And if you do nothing else,
enjoy your business.

 

 

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