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You know you’re on the right track when people start telling you you’re wrong or you’re crazy or you’re nuts. That’s when I’ve learned I’m excited.
— Matthew DuBoise
Every business has a story, and Carolina Coops has a great one. Matthew DuBoise
From childhood memories of hatching chicks to selling his first homemade coop on Craigslist in under half an hour, Matthew Duboise traces his wild entrepreneurial ride—through moments of personal struggle, lessons in charging what you’re worth, and navigating the craziness of employees, copycat competitors, and the “chicken math” that’s feeding a nationwide backyard chicken boom. He shares unfiltered stories about the pitfalls of hiring the wrong people (including the time an assistant tried to poison his wife!), the realities of marketing in the age of AI, and the irreplaceable value of building an authentic team culture.
In this episode
- 0:00:00 Dumpster diving for chicken coop materials
- 0:07:01 Blaming others for financial issues
- 0:14:52 Learning to Charge for Services
- 0:16:51 Financial struggles and house sale
- 0:21:20 Importance of teamwork in business
- 0:26:32 Opening North Carolina shop struggles
- 0:34:15 Communicating with full-time 1099 workers
- 0:42:04 Hiring and employee qualities
- 0:43:18 Supporting employees beyond work
- 0:53:01 Misunderstandings about rollaway nest boxes
- 0:55:22 Concerns about factory farming
- 0:59:32 Building a Custom Chicken Coop
- 1:05:50 Assessing and testing candidates
- 1:10:22 Mastering coop transportation and delivery
About Matthew DuBoise
Matthew DuBoise is Founder at Carolina Coops.
