Brett Barlow – Everee

Employees love payroll day. Can you imagine if everyday was payroll day?
Your employees would be jumping at the chance to work harder, perform better and keep your business moving.
Hopefully.
Listen as Brett Barlow, the CEO of Everee, the platform that helps you and your employees get daily payroll to be a thing in your business, explains how Everee works and if it can work for your business.
Enjoy!
Visit Brett at: https://www.everee.com/Authentic Business Adventures Podcast

[00:00:02]
You have found Authentic Business

[00:00:04]
Adventures, the business program that brings
you struggle stories and triumphant

[00:00:08]
successes of business
owners across the land.

[00:00:10]
Downloadable audio episodes can
be found on the podcast link

[00:00:13]
found at drawincustomers.com. We are locally
underwritten by the Bank of Sun Prairie.

[00:00:17]
My name is James Kademan, entrepreneur,

[00:00:19]
author, speaker, and helpful coach to
small business owners across the country.

[00:00:23]
And today we’re welcoming/preparing

[00:00:25]
to learn from Brett Barlow,
the CEO of Everee.

[00:00:29]
And I’m excited because Everee, I guess

[00:00:31]
Brett, you’ll tell us more,
but I was poking around your website,

[00:00:34]
and it sounds very intriguing,
especially to a guy that runs a business,

[00:00:37]
and I have to deal with
employees and employees

[00:00:40]
turns out want to get paid.
Yeah.

[00:00:43]
Strange.

[00:00:44]
So let’s start with there.

[00:00:46]
What is Everee? Okay, well, first of.

[00:00:48]
All, James, thank you very much
for having me on your program.

[00:00:50]
It’s a pleasure.

[00:00:52]
Sounds like the topics that you’re

[00:00:54]
covering are super helpful to business
owners from all different phases.

[00:00:58]
So I’m really excited to be here.

[00:01:01]
Everee was built on the premise of we want

[00:01:04]
to pay workers the wages they’ve
earned as soon as they’ve earned it.

[00:01:08]
So in many ways,

[00:01:10]
the current payroll system is failing
Americans, and we see that because 68%

[00:01:16]
of Americans are currently
living paycheck to paycheck.

[00:01:20]
It’s a pretty large number.

[00:01:21]
So if you think about seven out of ten
of your workers are distracted in some way

[00:01:26]
for financial kind of stress or strain
that they might be having in their life,

[00:01:32]
and what happens there is there are
industries that are popping up that we

[00:01:37]
consider to be somewhat predatory, that
are taking advantage of these people.

[00:01:40]
Like another stat just to throw out there

[00:01:43]
12 million Americans
are using payday loans.

[00:01:46]
12 million Americans?

[00:01:48]
12 million Americans,
with an average APR of 390%.

[00:01:53]
Yeah, it’s brutal.
Brutal.

[00:01:55]
It’s it’s criminal, in my opinion.

[00:01:58]
But then you also have credit cards

[00:02:00]
that people lean on, and they have their
fees or bank overdraft fees and so forth.

[00:02:04]
And so it’s just a really
challenging time.

[00:02:08]
So one we see paying people the money

[00:02:10]
that they’ve earned is a kind of call
back to when we were younger.

[00:02:16]
I remember when I would
mow my grandfather’s lawn.

[00:02:20]
At the end of the day, I’d go to the front
door, he’d give me a Coke and a $10 bill.

[00:02:26]
All right, you got paid well by your Grandpa.
I did my work.

[00:02:29]
I did when I was asked,
and I was compensated for that.

[00:02:33]
All right.

[00:02:34]
The way that we brought
that into the market is we build a payroll

[00:02:37]
platform, which in itself,
payroll is I don’t think I’ve ever heard

[00:02:41]
somebody say, and I can’t
wait to run payroll.

[00:02:44]
It’s really exciting.

[00:02:45]
No. What we do differently is we build

[00:02:48]
an application that is
Uber ask for payroll, I guess you’d say.

[00:02:55]
It’s mobile, friendly.

[00:02:56]
You can process payments within a minute.

[00:02:59]
It’s quite simple,

[00:03:01]
but it has all the functionality time
clock, scheduling, taxes, garnishments,

[00:03:05]
those types of things that you would
expect from a payroll platform.

[00:03:08]
In addition to that,

[00:03:10]
what we are able to do, or where we
started was through same day ACH.

[00:03:15]
The manager receives a text message,
they slide, they approve it,

[00:03:19]
and that person is paid by 03:00 p.m. The
same day that they work.

[00:03:24]
Or if it’s submitted in the morning
by two or 03:00 p.m, in the afternoon,

[00:03:28]
so same day.

[00:03:29]
So when we founded this four years ago,
that was really fast. Incredibly fast for anything,

[00:03:36]
still fast.
Yeah.

[00:03:38]
And that was becoming kind of
not the expectation,

[00:03:43]
but people were tuning into you,
why don’t I have access to these earnings

[00:03:47]
when I’m giving really
a labor free loan to these companies

[00:03:53]
for two weeks and they’re just
kind of holding on to my money?

[00:03:57]
Well, now, with Zelle, Venmo, Stripe,

[00:04:01]
all these things,
the new kind of age workers,

[00:04:05]
it’s more of an expectation
that they’ll be paid faster.

[00:04:08]
So some people have moved to weekly.

[00:04:11]
We have just released
and released Instant Pay.

[00:04:14]
So what we’re able to do,

[00:04:16]
in addition to our platform, is we
also integrate with other platforms.

[00:04:21]
So vertical specific platforms that are

[00:04:24]
say, providing services for say,
landscaping or lawn cutting or

[00:04:29]
food delivery or last mile
delivery, things like that.

[00:04:33]
Well, we’re able to connect with them
or embed into their application.

[00:04:37]
So once a worker completes their task,
their delivery, their

[00:04:43]
requested job, we’re able to pay them
within 30 minutes of that job being done.

[00:04:48]
So, it’s instant. Sometimes it’s in honestly,
within less than five minutes.

[00:04:52]
So it’s very fast.

[00:04:55]
We accomplished that through we have

[00:04:57]
a card program where we can put the money
on the card in your pocket right now

[00:05:03]
that you have, which allows us
to pay people 365 days a year.

[00:05:08]
Wow.
Weekends, holidays, instant pay.

[00:05:13]
It’s vertically integrated or standalone.

[00:05:17]
And I guess one of our secret sauce is
we’re able so people, when they hear this,

[00:05:23]
it sounds hard, sounds
really hard to them.

[00:05:26]
How am I going to handle

[00:05:27]
that with my accounting, my general ledger
books, processing payroll every day?

[00:05:31]
Well, we have a credit facility,
and for our customers that are approved

[00:05:36]
for that, we make the payments for them
on our credit, and then they just settle

[00:05:41]
up with us at the end of their
regular payroll cycle.

[00:05:44]
So actually nothing changes
for the company at all.

[00:05:47]
We make the payment, the approved payments

[00:05:49]
for them pay their employees
instantly and at a time.

[00:05:53]
Post pandemic that we’re in recruiting
and retaining is,

[00:05:58]
as you and I were chatting about earlier,
is a real challenge for companies.

[00:06:03]
You’re not going into an office and you
have things like gym memberships or free

[00:06:09]
lunches or some of the things
to entice workers to come in.

[00:06:14]
There’s something now tangible

[00:06:15]
that an employer is able to offer to their
workers that we will pay you instantly.

[00:06:21]
There’s a dirty little secret actually out

[00:06:23]
there in payroll where large,
traditional payroll companies.

[00:06:28]
So if your payroll is due on the 15th
of a month, you typically have to submit

[00:06:33]
your payroll on the 12th, something
like that, a couple of days early.

[00:06:37]
Well, companies like ADP have interest
income, so they’re making hundreds

[00:06:43]
of millions of dollars by holding
on to people’s payroll funds.

[00:06:48]
So they’re not really
incentivized to move quickly.

[00:06:50]
Their businesses are built around it.

[00:06:53]
It’s five to 7% of ADP’s revenue.

[00:06:56]
Wow, I messed up.

[00:07:04]
I forgot about Martin Luther King Day
being a bank holiday.

[00:07:09]
Right.
So I submitted payroll.

[00:07:11]
It was due on the 15th.

[00:07:12]
15th was a Sunday or something like that.

[00:07:14]
So the crew should have been actually

[00:07:16]
received their pay on Friday, but they
didn’t end up receiving it until Tuesday.

[00:07:21]
Tuesday, but the money was out of my
account on Wednesday like the previous.

[00:07:27]
That’s exactly what we’re talking, five,
six days for the bank or payroll company

[00:07:33]
to just camp on the money with no,
like, there’s nothing that I can’t get.

[00:07:40]
There’s no reason for them to innovate
because they’re making that money.

[00:07:44]
And it’s kind of been kind of the four or
five standard companies that have done it.

[00:07:50]
And now there are a lot of other companies

[00:07:52]
like Everee that are focused on this
kind of new age of payroll and payment.

[00:07:57]
So something that’s unique to us is we’re
able to handle 1099 and w two workers,

[00:08:03]
and we’re really focused
on contingent workforces.

[00:08:07]
So gig economy, businesses, delivery, door
to door type sales, hourly workforces.

[00:08:15]
Those are kind of,
I would say more vulnerable to pay

[00:08:19]
discrepancies or not quite making it to a
pay cycle, to the end of the pay cycle.

[00:08:25]
And they’re coming to their
employers for short term loans.

[00:08:30]
They’re saying, can you front me some
money so I can get through the paycheck?

[00:08:34]
Well, now you don’t have to do that.

[00:08:35]
They can come into our app and just press

[00:08:37]
cash out, and they get paid the money
that they’re earned when they want it.

[00:08:42]
Interesting.
Yeah.

[00:08:44]
So I want to ask you,

[00:08:45]
you raised a ton of questions because,
one that sounds very interesting,

[00:08:50]
especially as an employee,
but I wonder just the technology

[00:08:56]
rules about ACH, because ACH
in my world takes a few days.

[00:09:01]
It’s slow, relatively speaking.

[00:09:03]
It’s not like the money is out of our

[00:09:05]
account, but it’s not yet
reached the other counts.

[00:09:09]
And I always think of those movies where
they’re like, give me all your money.

[00:09:11]
Transfer $40 million at this moment.

[00:09:14]
And they’re like, It’s in your
account, in your account.

[00:09:17]
And I’m like, I don’t think
that’s how banks work.

[00:09:21]
Yeah.

[00:09:21]
Well, something that really facilitated
the launch of Everee was 2018.

[00:09:26]
Same day ACH was brought to the table
in an affordable and affordable manner.

[00:09:31]
So we’re able to process same day ACH,

[00:09:34]
where ACH is typically were at least
24 hours, maybe 48 hours in the past.

[00:09:40]
If you approve your payroll
by 11:00 a.m. In the morning.

[00:09:43]
We can have money in your account
by 03:00 p.m. That afternoon.

[00:09:47]
So it’s built on same day ACH.

[00:09:49]
But what we’ve done is we’ve
built other avenues to pay fast.

[00:09:53]
So same day ACH goes to banks.
Right.

[00:09:56]
The banking rails or banking network,
we also are able to push to a card

[00:10:02]
which is outside of that,
it’s a completely different rail

[00:10:04]
which allows us to pay on, say,
Martin Luther King Day or say you’re

[00:10:09]
having to remove snow from a
business on Christmas Eve.

[00:10:13]
We could pay you Christmas Eve
for the work that you’ve done,

[00:10:16]
which takes a little bit of a sting out
of having to work Christmas Eve if.

[00:10:20]
You’Re paid
for myself as well as our audience,

[00:10:27]
because I don’t necessarily know
that people, broadly speaking,

[00:10:31]
understand all of the eccentricities
about how moving money actually works.

[00:10:37]
Because I always joke it’s a small world

[00:10:39]
until you have to ship something and it’s
a small world until you pay someone.

[00:10:42]
Because if it’s not green cash,
just tangible cash in front of someone.

[00:10:47]
Yeah, to me,
I guess to get a little bit of a side

[00:10:51]
tangent, I had
a vendor that I had out of Europe,

[00:10:57]
England somewhere, and there
instant pay is just a thing.

[00:11:02]
And I was like how this girl,

[00:11:06]
she was asking for pay right away,
like right away.

[00:11:09]
And I kept looking like I don’t
even know how how to do that.

[00:11:12]
Because you look at PayPal or Venmo
and stuff like this to cross the ocean,

[00:11:16]
apparently there’s a delay,
all this kind of stuff.

[00:11:18]
So it’s interesting.
So can you talk with us about how ACH

[00:11:23]
typically worked, how same day ACH works,
and then how the logistics of how putting

[00:11:28]
the money on the card
bypasses a lot of that?

[00:11:30]
Yeah, our banking system in the
United States is federally monitored.

[00:11:35]
And so there are banking rails
where you have to be FDIC approved.

[00:11:40]
They’re heavily regulated.

[00:11:41]
There’s a lot of,
I guess, paperwork or some bureaucracy

[00:11:47]
that goes into that,
but it’s highly regulated and even more so

[00:11:51]
post 911 where there’s just a lot
of tracking things to go on.

[00:11:55]
So there’s the banking rails where
you’re using the federal system.

[00:11:58]
And nothing that happens in the federal

[00:12:00]
system is usually
just universally yeah, universally.

[00:12:05]
So card programs like Visa or Mastercard,
they’re built outside of banks or they

[00:12:12]
have their own kind of banking ability
within their companies.

[00:12:18]
And so they have their own processing
routes that are outside of the federal.

[00:12:24]
They’re still accountable to the laws
and regulations and things like that.

[00:12:28]
But they built their own payment
rails that kind of go around that.

[00:12:33]
So we’ve just kind of diversified

[00:12:36]
how we distribute money to make it the
most and most convenient for the worker.

[00:12:43]
All right, so as an employer,
is the money.

[00:12:46]
Let’s just say the employee has
a card and the employee worked a day.

[00:12:50]
So we got to pay him $100 or whatever.

[00:12:52]
Is that money coming directly out of my
account to their card or my account?

[00:12:57]
To your account to their card, yeah.

[00:13:00]
So we can do it a couple
of different ways.

[00:13:01]
We can do what’s called kind of a round
trip where we’re at the same time.

[00:13:06]
Like, when you’re selling stock,
you can do a cashless transaction.

[00:13:09]
You buy and sell at the same time.

[00:13:11]
We can take your money out of a given

[00:13:13]
account and send it right to them
through the card or through the ACH.

[00:13:17]
Or if you only want us to withdraw

[00:13:20]
from your accounts once or twice a month,
we make those payments for you,

[00:13:26]
and then we just settle up at your
regular interval, your regular pay cycle.

[00:13:31]
All right.
Because I can imagine reconciling.

[00:13:36]
I don’t know of any employer or
entrepreneur that’s like, you know what?

[00:13:40]
I wish I had more stuff to reconcile.
Right.

[00:13:43]
Longer bank statement every month.

[00:13:45]
Yeah.

[00:13:48]
Every time we make a payment,
we take taxes out.

[00:13:53]
We remit what needs to, so you don’t
have to worry about any of that.

[00:13:57]
We take care of all those things.
W.

[00:14:01]
Two S at the end or.

[00:14:02]
1099 or you’re doing all that.
Okay.

[00:14:05]
Yeah.

[00:14:07]
Let’s just say an employee has benefits

[00:14:09]
of some kind PTO, health insurance,
whatever, 401K, all that jazz.

[00:14:15]
How deep do you guys get into that?

[00:14:18]
Yeah, so we don’t sell 401,

[00:14:20]
KS or benefits, but we have middleware
integrations with the largest benefits

[00:14:24]
providers, and so you can make a change
in your benefits, and it will be reflected

[00:14:29]
in our platform as we make the integration
integration QuickBooks online.

[00:14:34]
There’s a company called

[00:14:35]
Employee Navigator that connects to,
I think, 80% of benefits providers.

[00:14:40]
We just use those integrations.

[00:14:42]
But where our mission is fast pay,

[00:14:45]
meeting the employee where they are,
the worker where they are,

[00:14:49]
and by whatever means necessary, getting
them the funds as fast as possible.

[00:14:55]
All right.
Interesting.

[00:14:56]
I want to play devil’s advocate
a little bit, if you don’t mind.

[00:14:59]
Sure.
As an employer, just like just about every

[00:15:02]
employer, even more so in the past few
years,

[00:15:06]
ghosting has become a thing where
employees just decide,

[00:15:10]
today is not a good day to go to work, and
tomorrow doesn’t look that hot either.

[00:15:13]
I’m not really interested
in telling my employer at all.

[00:15:18]
Come in the morning and leave the lunch.

[00:15:20]
Yeah.

[00:15:21]
I didn’t even know that was a thing
until I started hiring people,

[00:15:24]
and then it turns out it’s
definitely a thing anyways.

[00:15:29]
Is there any measurable statistic that you

[00:15:32]
guys have that shows whether something
like this makes that more common or so.

[00:15:40]
What we found is that retention rates

[00:15:42]
for employers increased by 30%
when they’re paying faster.

[00:15:48]
90% of US.

[00:15:51]
Businesses say it’s very
difficult to hire people.

[00:15:55]
83% of workers believe they should
have access to their funds faster.

[00:16:01]
So we’re seeing that as a recruiting

[00:16:03]
and a retention tool
for all types of businesses.

[00:16:09]
I would say that our product isn’t really

[00:16:12]
designed for higher salaried people
or higher compensated people.

[00:16:18]
But if you’re an hourly worker
and a contingent workforce and you are

[00:16:22]
potentially living paycheck to paycheck,
it’s super meaningful job.

[00:16:28]
You might quit to go to another
job for one dollars more an hour.

[00:16:33]
Well, if you’re being paid every day,

[00:16:35]
that dollar maybe doesn’t become so
enticing and you stay where you are.

[00:16:39]
So a great retention tool.

[00:16:42]
All right.

[00:16:43]
Yeah, I lost employee.

[00:16:45]
I wouldn’t consider it a loss.

[00:16:47]
An employee left over a quarter an hour.

[00:16:49]
But again, the cost of you transitioning

[00:16:53]
is probably you won’t make that up
for a year and a half, but whatever.

[00:16:58]
Continuing on with the devil’s
advocate thing, sure.

[00:17:02]
A lot of people that I imagine are

[00:17:05]
essentially your target market
from an employee standpoint.

[00:17:09]
I don’t mean to sound judgmental or
anything, but if you’re not making a lot

[00:17:12]
of money, it’s probably
tougher to be good with money.

[00:17:15]
It’s probably pretty easy for people
with a lot of money to say that they’re

[00:17:18]
good at money because they
have enough, quote unquote.

[00:17:21]
Right.
So if you’re not that great at money

[00:17:24]
and you get it every day,
and at the end of the month,

[00:17:28]
you got to pay rent or buy groceries or
something like that,

[00:17:32]
then you’ve been getting your money and
spending your money as you bring it in.

[00:17:35]
And it goes and you’re like, oh, crap.
I got to pay rent.

[00:17:38]
Maybe it’s doing a disservice
in that instance.

[00:17:41]
Yeah.

[00:17:42]
So I would say that 10% of all workers
are going to mismanage their money.

[00:17:48]
And nothing that I do or you do or

[00:17:51]
a relative or financial
consultant is going to help.

[00:17:53]
They’re going to spend beyond their means,

[00:17:56]
maybe rely on credit cards or, you know,
there’s just going to be some problems.

[00:18:03]
The other 90%, though,
I think companies have had this I would

[00:18:09]
call it erroneous opinion that they’re
the savings accounts for employees.

[00:18:15]
They’re holding on to their
money for employees.

[00:18:18]
Interesting.
Okay.

[00:18:19]
Or they’re good.

[00:18:21]
And I would say that’s not really giving
credit to the worker or the employee.

[00:18:29]
Are people going to mismanage money?

[00:18:31]
Yes, sometimes.

[00:18:32]
But also when you have access to money

[00:18:35]
faster, it gives a greater value
to the dollars that you’ve earned.

[00:18:40]
So for example, if you’re looking to buy
a television set and you’re an hourly

[00:18:44]
worker may be working part time,
and that television set is $500.

[00:18:51]
When you go into your bank account
and you’re being paid every day,

[00:18:54]
that television set equates to five
days of work as an example.

[00:18:59]
So it causes additional thought of,
okay, is it really worth it?

[00:19:04]
Because I worked hard those five days.

[00:19:06]
Is it really worth it?

[00:19:07]
Interesting.

[00:19:10]
What I found is it puts a greater value

[00:19:12]
to the money and the way that they
save it, spend it, use it.

[00:19:19]
So there’s certainly a risk of it.

[00:19:21]
There are some people, I agree with you,
that just for all the efforts

[00:19:26]
in the world, they just don’t
manage their money well.

[00:19:28]
Right.
But for the majority,

[00:19:30]
I think it provides a greater value
to the money for the hours they worked

[00:19:34]
and the time they put in and puts
a value to those dollars.

[00:19:37]
Interesting.
All right.

[00:19:40]
The other thing that I wonder is,
from an employer standpoint,

[00:19:44]
I’m doing payroll or having payroll
taken care of twice a month.

[00:19:50]
And I guess I never even thought about
doing it day to day,

[00:19:52]
because that’s more paperwork, and I hate
doing payroll when I have to do payroll.

[00:19:58]
So I can only imagine I got to collect all

[00:20:00]
the hours at the end of the day,
send them out.

[00:20:03]
That means that I or my bookkeeper is

[00:20:06]
spending more time, because that’s
every day instead of twice a month.

[00:20:10]
Right.

[00:20:11]
Well, in our platform,
we have a built in time clock.

[00:20:15]
Okay.

[00:20:15]
And we also have a scheduling app within
our platform so we can get a view

[00:20:20]
into what hours are scheduled to work
and what hours have been worked.

[00:20:25]
So with the time clock,

[00:20:26]
when they punched in,
if they want to collect their dollars,

[00:20:30]
we’re easily able to say, okay, well,
you’re requesting 40 hours of payment.

[00:20:36]
You’ve only worked 35.

[00:20:38]
We send a text message to you and say,
hey, we could we could pay for 35 hours,

[00:20:43]
but you don’t have 40 hours available,
and we take care of all of that.

[00:20:47]
All right?

[00:20:51]
The bane of the existence of a payroll

[00:20:54]
administrator is collecting hours,
tracking people down.

[00:20:59]
Totally agree.
Right.

[00:21:01]
Especially when the room puts the onus
on the worker to be accurate with their

[00:21:06]
time punches so that they have
access to those funds faster.

[00:21:10]
All right.

[00:21:11]
It really shouldn’t be creating any
additional work for the administrator.

[00:21:15]
We built it to minimize all of that.

[00:21:19]
We pay our employees whenever they want
to be paid, but for those that are paid

[00:21:24]
daily, our payroll person,
he’s told me 90 seconds to run.

[00:21:31]
So just so I understand,

[00:21:33]
is this something where the employee says,
hey, I want to cash out?

[00:21:37]
So it could be daily, weekly,
or just whatever the wind blows in their

[00:21:42]
direction, or is it
automatic daily or weekly?

[00:21:44]
So we have in the onboarding
process this is another thing.

[00:21:48]
We take the onboarding away from the HR
manager and put it to the worker.

[00:21:52]
So we have a really slick
onboarding process.

[00:21:55]
And in that onboarding process,
the administrator has said,

[00:21:59]
this is what I want to offer
to my employees daily, weekly, bi weekly,

[00:22:04]
sewing, monthly, pay your way is something
that we call just kind of a cash out.

[00:22:09]
So whatever options are made available

[00:22:12]
by the company, the employee can
choose those in their onboarding.

[00:22:16]
So if they want to be paid daily,
we just send a text message

[00:22:20]
to the administrator at the end of the day
that says, these are the hours.

[00:22:24]
And generally, you know what your normal
payroll is within a certain delta.

[00:22:30]
So if it’s within that range,

[00:22:32]
you just swipe the left and you
can pay them pretty straight.

[00:22:37]
It’s not automatic because
someone has to approve it.

[00:22:42]
We’re sending dollars,
so somebody has to approve it.

[00:22:46]
But the approving process is quite simple.

[00:22:49]
It’s just based, and you can do it
from your phone, in your car, wherever.

[00:22:53]
Interesting.
Tell me about PTO.

[00:22:56]
Like, an employee takes a day off,

[00:22:57]
but they still want to get paid for
that day, essentially accrues the PTO.

[00:23:02]
So we take care of the PTO.

[00:23:04]
We have PTO policies
built into our product.

[00:23:09]
So if they have PTO that’s available
to them, we’ll keep track of that,

[00:23:13]
and we’ll know that those hours are
available for them to pay cash out on.

[00:23:17]
Interesting.
All right.

[00:23:19]
Sounds like we thought and it’s hard,

[00:23:22]
so we did the hard stuff first
by building a payroll platform.

[00:23:26]
Right.
But having that has allowed us to move

[00:23:29]
into these contingent workforces where
there’s maybe 1020, 30 W,

[00:23:34]
two employees that are working
in a business and maybe 10,000,

[00:23:39]
1099 that are doing kind of gig work,
part time work or something like that.

[00:23:44]
And we’re uniquely positioned where
we can serve both of those groups.

[00:23:49]
Interesting.
Yeah.

[00:23:50]
It’s funny because I’m
in the process of hiring.

[00:23:53]
I’ve looked at a lot, like,
hundreds of resumes,

[00:23:56]
and it’s interesting because you look
at a lot of them and you think,

[00:23:59]
maybe these guys are treating their jobs
like gigs instead of careers or even

[00:24:05]
something that you want
to stay more than a weekend.

[00:24:07]
Yeah.

[00:24:08]
And this has come, I think,
out of the Pandemic.

[00:24:11]
A lot of people have these gig jobs.

[00:24:14]
Some of them have three or four that they

[00:24:16]
work they work for Uber, Lyft DoorDash,
and they love the flexibility.

[00:24:21]
This goes into the payments.

[00:24:23]
There’s a flexibility or a desired outcome
for time and access to things that is kind

[00:24:29]
of sped up over the last couple of years
with expectations,

[00:24:34]
and I think we fit like a glove
to where the market is going with that.

[00:24:38]
Yeah.
When did you guys first launch?

[00:24:41]
We launched in April of 2018.

[00:24:45]
Okay.

[00:24:47]
It’s been around a little while, and.

[00:24:48]
Then I came around in 2019 or
February 2020.

[00:24:56]
All right.

[00:24:58]
Perfect time, ready or not.

[00:24:59]
Perfect timing to come in.
Started.

[00:25:02]
So I was on the board of directors

[00:25:04]
and then was asked by my partner,
Ron Ross, to join a CEO.

[00:25:09]
He’s the president.

[00:25:10]
I can tell you a little
bit about our history.

[00:25:12]
It’s kind of interesting, but it was six
weeks before the Pandemic really hit.

[00:25:17]
So that was a crash course in leadership
and management because we were

[00:25:22]
an in office company,
and now we’re fully remote.

[00:25:26]
Or I would say we’re flexible.

[00:25:28]
We have an office, but it’s flexible work.

[00:25:34]
The majority of your employees,

[00:25:36]
software and developers, HR people,
the majority of product and engineering.

[00:25:42]
We have some operations

[00:25:44]
a little bit smaller in sales
and marketing, but given that we want

[00:25:48]
to be a product led organization,
we’ve really heavily invested in our

[00:25:52]
product and engineering
to stay ahead of the curve.

[00:25:56]
Got some great people there.
All right.

[00:25:59]
You, I believe, had to go through or I

[00:26:01]
guess every year to go through funding,
or chose to go through funding.

[00:26:05]
Is that right?
Yeah.

[00:26:07]
Funding is an adventure.

[00:26:11]
It’s not fun.

[00:26:13]
It’s really hard.

[00:26:15]
It can be very rewarding
once it comes through.

[00:26:19]
And I don’t think people understand

[00:26:20]
the amount of work that goes
into raising money.

[00:26:24]
It becomes a CEO’s primary job
when you’re in that phase.

[00:26:28]
But it takes people from all finance,
product and engineering, like

[00:26:34]
our operations, to really
put something together.

[00:26:37]
We raised a seed round of four
and a half million dollars in 2019.

[00:26:43]
Wow.
Created a round in 2020 in April.

[00:26:48]
So three months after I
arrived, $10 million.

[00:26:52]
Wow.

[00:26:53]
And then last year,
we signed an exclusive partnership deal

[00:26:57]
where we received $45 million in funding
that was non dilutive because it was

[00:27:03]
a partnership and not
venture or private equity.

[00:27:08]
So the gap in between those,

[00:27:13]
I can tell you when your sales aren’t
growing quite the way you’d like them to,

[00:27:17]
or feel like you need them to, and your
cash deposits, your runway is decreasing.

[00:27:23]
That’s an incredibly stressful moment
for people in the business,

[00:27:27]
but I would say specifically for the CEO,
because families lives are impacted,

[00:27:33]
and you see these layoffs
that are happening around it.

[00:27:36]
And fortunately, we’ve avoided all of
those reduction in force, knock on wood.

[00:27:43]
And we’re on a great trajectory right now.

[00:27:46]
But raising is important.

[00:27:49]
One thing is I’ve been involved.

[00:27:52]
I came up through marketing,
so I’ve been in the C suite for 15 years,

[00:27:59]
been around fundraising,
reported to boards in small increments,

[00:28:03]
but I’ve never been kind of the guy
the guy that they called.

[00:28:08]
Right.

[00:28:08]
And so that’s been a thing like,
how do I manage a board of directors?

[00:28:12]
And one of the challenges in fundraising
is making sure you get the right types

[00:28:17]
of investors, because there are
dollars out there that you can go get.

[00:28:24]
But I think there’s kind
of smart money and dumb money.

[00:28:27]
You can get money, but are you getting it
from someone who doesn’t really believe

[00:28:31]
in what you’re doing, or
they’re challenging to work with or any

[00:28:36]
number of things that could go
wrong in those relationships?

[00:28:40]
Because you’re basically
getting married, right?

[00:28:44]
Yeah.
It’s a relationship.

[00:28:45]
You don’t divorce an investor.

[00:28:48]
You don’t do that.

[00:28:50]
Not easily.

[00:28:51]
So that’s another kind of checking

[00:28:54]
referrals and understanding how they work
with other people

[00:28:59]
and reputation and just meeting
with them and not rushing to decisions.

[00:29:04]
But I think the most important thing

[00:29:06]
for fundraising
is making sure that your business is

[00:29:10]
healthy, and you have the metrics,
the KPIs, the discipline within your

[00:29:16]
business that makes it kind
of a no brainer for them.

[00:29:20]
Right.
So if you’re going in and you have

[00:29:24]
some pretty healthy growth,
say three digit growth, that’s appealing.

[00:29:28]
But your margins are really bad.

[00:29:33]
There’s a mismatch there.
It doesn’t work.

[00:29:35]
Right.

[00:29:36]
So you need to have healthy margins,
healthy retention rates, healthy growth.

[00:29:40]
And if you can hit those main points,

[00:29:44]
most people, you can get money and you
can have your choice of people.

[00:29:50]
If you end up in a place where you maybe
don’t have the discipline in your

[00:29:53]
business,
your options get limited in who is willing

[00:29:58]
to give you money, and therefore,
you might end up with a partner who

[00:30:03]
honestly could make your
life kind of miserable.

[00:30:06]
All right, tell me the 45 million.

[00:30:10]
That’s a huge nut.

[00:30:12]
Somebody or a few people think that things
are going well or will go well.

[00:30:16]
Yeah.
So one of the main things that verticals

[00:30:20]
that we were trying
to penetrate were restaurants.

[00:30:23]
It’s a huge total addressable
market tips, hourly wages.

[00:30:28]
And we’re finding it really challenging
to penetrate that market because they have

[00:30:33]
point of sale solutions
that everything is connected with.

[00:30:36]
Their back end accounting, inventory,
job costing management, all those things.

[00:30:42]
And they either had their own payroll or

[00:30:45]
they were connected with toast or
some of these others were big.

[00:30:49]
So we were having a hard
time penetrating that.

[00:30:52]
We ended up speaking with
a point of sale group that does I think

[00:30:59]
they have something like
40,000 restaurants.

[00:31:01]
And they came to us thinking
that they might acquire us.

[00:31:05]
And then that conversation turned

[00:31:07]
to a partnership because I felt like we
had too much runway,

[00:31:11]
and I didn’t feel like it was
an appropriate time for us to sell.

[00:31:16]
And they were trying to extend their
platform or their product offering.

[00:31:23]
And payroll was a natural fit.

[00:31:25]
And they’ve gone to a lot
of different people.

[00:31:27]
We just happened to be at the
right size of our business.

[00:31:30]
Like, if they went to an ADP, ADP is huge.

[00:31:34]
They’re not going to kind
of work with them like that.

[00:31:36]
So we actually put our teams together.

[00:31:38]
We sold them a copy of our code,
and it’s fully integrated and running.

[00:31:43]
And we were able to do that again
for that 45 million cash and stock.

[00:31:48]
Wow.
Yeah.

[00:31:51]
I’ll tell you, that was a good day,
knowing that you have runway,

[00:31:57]
people are safe in their jobs,
but also it gave us the opportunity as

[00:32:00]
a small business to invest in
in places that we’ve been holding off on.

[00:32:06]
So we’ve seen some of that growth
and impact because of that.

[00:32:12]
It was a good day.

[00:32:14]
All right,

[00:32:18]
did you say they came
to you or you went to them.

[00:32:20]
Or you were mutually introduced by a VC
firm that we had both worked with,

[00:32:26]
so there was a mutual introduction, and we
just kind of started kicking the tires.

[00:32:31]
We’re in the same kind of arena,

[00:32:34]
developing a friendship relationship,
and then conversations just.

[00:32:38]
Kind of progress from there,

[00:32:40]
start to finish it with about three months
relatively fast.

[00:32:45]
Yeah.
And they’re great people.

[00:32:48]
I’m not going to mention who they are,
but they’re really good people and they’re

[00:32:52]
doing great with the product,
and we’re proud to be working with them.

[00:32:55]
Nice.
So as you or your crew makes updates,

[00:33:00]
does that get shared, I imagine
with them as well, it gets shared.

[00:33:03]
And will they have the opportunity to take

[00:33:05]
those updates or not if
they don’t want them?

[00:33:07]
But they also now have the ability

[00:33:09]
to build custom things into our
code just for restaurants.

[00:33:15]
Oh, wow.

[00:33:16]
So they can build on it.

[00:33:17]
We can build on it,
and we can share there.

[00:33:20]
But yeah, they’re definitely
focused on restaurants.

[00:33:23]
But what that deal did

[00:33:26]
was it opened my eyes to the fact we’ve
been selling one to one kind of small

[00:33:31]
businesses, dry cleaners,
construction sites.

[00:33:34]
We rip and replace.

[00:33:36]
We rip and replace from
their existing payroll.

[00:33:39]
That deal really opened my mind to, hey,

[00:33:42]
wait a minute, there’s a vertical
SAS play here with our product.

[00:33:47]
We weren’t built for it at the time,

[00:33:49]
but it was kind of a forcing function
to think we could have a one to many go

[00:33:55]
to market approach where we’re selling
to one account, but they might have

[00:33:59]
hundreds of businesses
that they’re selling to.

[00:34:02]
So I mentioned retention and acquisition
and retention of employees is a benefit.

[00:34:08]
There’s also an addition of revenue

[00:34:11]
streams for businesses that want to either
white label or embed our product

[00:34:15]
into their existing
because it’s hard to build.

[00:34:19]
It’s hard to build product, but it’s
really hard to build payroll products.

[00:34:23]
There’s so many complexities with taxes

[00:34:25]
and just regulations
and compliance and policies.

[00:34:28]
So if they can essentially buy
into that by embedding with us or helping

[00:34:34]
us embedded them,
we’re seeing a lot of demand there.

[00:34:38]
Really excited about
what the future holds.

[00:34:40]
Nice.

[00:34:41]
Tell me about some of the challenges
that you’ve had since you got on board.

[00:34:46]
Let me back up a step.

[00:34:47]
When you were on the board
before you were CEO, right?

[00:34:50]
That’s correct.
Okay, so you knew, I imagine,

[00:34:53]
this challenges before you
get in the fancy chair.

[00:34:56]
Sure.
At the big table.

[00:34:57]
It’s not as fancy when you’re sitting
in the chair, I’ll tell you that.

[00:35:01]
It might seem fancy from the outside,

[00:35:03]
but it’s not as fancy
when you’re in the chair.

[00:35:06]
No, I get it.

[00:35:07]
What have been some of the challenges just
from start, and I guess as long as you’ve

[00:35:11]
been in there, have you seen that you
guys have had to conquer or tolerate?

[00:35:15]
Well, when I first talked to the position,

[00:35:18]
this is my first time being a CEO,
I had it in my mind that if I wanted to do

[00:35:24]
something or I wanted to take the company
in a direction, we would do that.

[00:35:28]
Because I’m the CEO.
Yeah.

[00:35:30]
I’m the boss.
I’m the boss.

[00:35:32]
Right.

[00:35:33]
And it’s just not that way.

[00:35:35]
If you want to lead a healthy executive

[00:35:37]
team and organization, there’s
collaboration that takes place.

[00:35:40]
You have to be open and listen to other
ideas, be able to admit when you’re wrong.

[00:35:46]
And there’s been a learning process

[00:35:49]
of that of I don’t have
to have all the answers.

[00:35:52]
I don’t have to be
the expert at all things.

[00:35:54]
I have really great people around me

[00:35:56]
that are subject matter experts
and finance and product and go to market

[00:36:01]
and so relinquishing some
of that responsibility to them.

[00:36:05]
And just trusting was
a real learning for me.

[00:36:09]
And the benefits are great.

[00:36:12]
My kind of history has been,

[00:36:16]
if I need something done, I just
do it because I feel comfortable with me

[00:36:21]
doing it, and I just
can’t do that anymore.

[00:36:24]
All right.

[00:36:25]
Trusting and team something that I’ve
learned

[00:36:29]
really just not being afraid to ask
questions and admit when you’re wrong or

[00:36:34]
you don’t know something that I’ve had
to do and had great results from it.

[00:36:41]
I’ve been humbled.

[00:36:45]
I have definitely been humbled.

[00:36:47]
I’ve had some really hard times.

[00:36:50]
Raising money is challenging.

[00:36:52]
Maybe some people in the company
have personal issues.

[00:36:56]
It all becomes your issues
in some fashion.

[00:37:02]
And that’s why I feel accountability

[00:37:05]
to that mental and emotional
health of our employees.

[00:37:08]
And when they’re all virtual or remote,
that can be somewhat challenging.

[00:37:14]
I’ve found a group of mentors.
Oh, nice.

[00:37:17]
Okay.

[00:37:20]
They don’t even have to be expert

[00:37:22]
in the sense of doing what I’ve
been doing for 20 or 30 years.

[00:37:26]
I just need someone who maybe crossed

[00:37:28]
the bridge that I’m trying
to cross two or three months ago.

[00:37:32]
They’re just a little bit ahead of me.

[00:37:34]
There’s other people that have far greater
understanding or expertise they can share.

[00:37:39]
But a mentor doesn’t have to be
someone who’s 20 years older than you.

[00:37:43]
It could just be someone who’s just a
little bit further on the path than you.

[00:37:47]
And I found that really helpful.

[00:37:49]
They have an outsider’s view looking in.

[00:37:52]
Maybe they’re not so
close to the challenges.

[00:37:54]
So finding mentors is something that’s
been really helpful to me as well.

[00:38:00]
All right, so finding them,
how did you find them?

[00:38:04]
Did you figure out who or roughly what

[00:38:07]
type of industry you want to target
and then just call people up and say, hey,

[00:38:11]
let me take you out to lunch,
kind of thing?

[00:38:13]
Or how did that work?

[00:38:14]
Well, I was kind of prospective, right?

[00:38:17]
I would go to lunch with someone who was

[00:38:19]
helping me out, and I would leave
the lunch with another name.

[00:38:22]
All right, who else should I speak to?

[00:38:24]
Because I’m kind of going through these

[00:38:25]
things and then that person begets
another person begets another person.

[00:38:30]
I’ve got a great board of directors who

[00:38:34]
some are independent,
some are with VC firms that have been

[00:38:37]
really great colleagues
and advisors to me.

[00:38:41]
And they’ve recommended
people to me as well.

[00:38:44]
And there’s also just years and years

[00:38:46]
of mistakes that I’ve made
in acknowledging those and trying to help

[00:38:52]
the team avoid them or asking these
mentors how did they avoid them.

[00:38:58]
So I can hopefully skip over
those landmines moving forward.

[00:39:05]
But it’s been very helpful.
Yeah.

[00:39:07]
Humbling in the sense of just not.

[00:39:14]
There are situations where questions come

[00:39:16]
up where we’re trying to find product
market fit and there’s two really

[00:39:22]
great options and getting a team around us
to figure out a decision and how to make

[00:39:31]
that and be the person that finally makes,
okay, this is the decision that we’re

[00:39:35]
going to I’ve chosen
incorrectly sometimes.

[00:39:40]
Yeah, we all do.

[00:39:42]
And that’s humbling that loses us months
or dollars or whatever that may be.

[00:39:49]
And so I found great empathy in this role
for the CEOs I’ve worked with in the past.

[00:39:58]
Oh sure, okay.

[00:40:00]
I understand where you find yourself being

[00:40:02]
maybe critical of your boss at different
times and then you start wearing their

[00:40:05]
shoes and you’re like, okay,
yeah, I didn’t have all the answers back

[00:40:09]
then and they were doing
the best that they could.

[00:40:11]
So I’d say that’s something major

[00:40:13]
that I’ve learned is maybe don’t
judge a book until you’re here.

[00:40:20]
Totally fair.

[00:40:22]
Tell me when you come to the board.

[00:40:26]
Well, first let’s start with the board.

[00:40:28]
How do you put together and figure out

[00:40:29]
who you want on your board and how much
of a choice do you get versus the other.

[00:40:34]
I suppose VCs just get a chair.

[00:40:36]
That’s part of what they’re buying.

[00:40:37]
Yeah, the VCs typically get at least one

[00:40:40]
chair and then an advisor
seat or an observer seat.

[00:40:44]
So that happens.

[00:40:45]
I try to keep odd numbers of boards.

[00:40:49]
There are seven people
on our board right now.

[00:40:52]
Oh, so you don’t come into standstill?

[00:40:54]
Yeah,
I would say

[00:40:59]
me and my partner on the board,
we have three kind of institutional

[00:41:03]
investors and we have one
independent investor.

[00:41:07]
And so I try to find people that are
maybe experts or have scaled business

[00:41:14]
in areas that I feel like
we need a lot of help.

[00:41:18]
So I look for product people,

[00:41:20]
I look for go to market and salespeople
finance people in different times.

[00:41:27]
So if there’s parts of the business

[00:41:30]
that need assistance or guidance,
I look for people that have that expertise

[00:41:35]
that can be on the board or in an area
where I’m weak or I’m not maybe as strong.

[00:41:43]
Someone that can support me and
help provide that guidance.

[00:41:48]
Board members will often refer or talk
about other people that you can go after.

[00:41:56]
But it’s a lot of networking and just
trying the right person on there.

[00:42:01]
But you need to have some
independent members coupled

[00:42:05]
with the institutionals because
they don’t really have an agenda.

[00:42:09]
The institution is as good as they are,

[00:42:12]
they want to return and they’re
business people as well.

[00:42:15]
So I think the independent having
the independence value

[00:42:20]
I would call the independent
kind of subject matter experts.

[00:42:23]
And the institutions are more like

[00:42:25]
the market trends,
raising money and helping through that.

[00:42:33]
And the independents are more

[00:42:35]
of the subject matter experts
that they kind of balance out.

[00:42:38]
All right, interesting.

[00:42:41]
Tell me about working with employees,

[00:42:43]
specifically programmers
and remote programmers.

[00:42:49]
To me, programming I know enough to be
dangerous, probably not even that much.

[00:42:54]
Nothing near what I would
consider to be professional.

[00:42:57]
Sure.
And when I see or try to hire a programmer

[00:43:02]
like, hey, I want this built,
this little app built, whatever,

[00:43:05]
I have no idea, no practical
idea how long that should take.

[00:43:10]
Were you just in my Exec
meeting yesterday?

[00:43:13]
I was not just bug on the wall, right?

[00:43:16]
Are you just there?

[00:43:17]
Yeah.

[00:43:18]
There’s a couple of ways that you
can look at programming.

[00:43:21]
One, there’s a traditional kind
of waterfall where you’re spending a month

[00:43:27]
or two months planning to the last
detail what a product is going to be.

[00:43:33]
And then you can say, in week two,

[00:43:35]
we’re going to have this week three,
we’re going to do this.

[00:43:37]
In week four, we’re going to do this.

[00:43:39]
Well, oftentimes what you find is when you
get to week eight, when you’re delivering

[00:43:43]
the product, the marketing market has
changed or the needs of the business have

[00:43:46]
changed and you built the wrong thing,
or it’s not quite what it needs to be.

[00:43:51]
So we work on an agile,

[00:43:54]
more kind of agile environment and
pick our priorities by the business.

[00:43:59]
And I try to lock it down by quarter

[00:44:01]
with our product and engineering teams
where they’re delivering things on.

[00:44:05]
We reevaluate on a quarterly basis,

[00:44:08]
but we’re able to make kind of with
Guardrails kind of quicker pivots.

[00:44:14]
One of the challenges that I have faced
in leadership is there are certain

[00:44:19]
elements of a business that are highly
quantifiable and highly accountable.

[00:44:25]
Finance and sales are two of those.

[00:44:28]
You close the books and the
numbers are what they are.

[00:44:31]
You either hit your quota or
you didn’t hit your quota.

[00:44:34]
You drove a certain amount
of leads or you didn’t.

[00:44:38]
On the programming and engineering side,

[00:44:41]
there’s much more art
to that than science.

[00:44:44]
So what I ask my team to do is to size

[00:44:47]
projects without it causing weeks
of planning of a small, medium, or large.

[00:44:58]
Those three, if it’s in one of those.

[00:45:00]
So if it’s a small, we think it’s
going to be about three weeks.

[00:45:05]
If it’s a medium,
it’s probably going to take us

[00:45:09]
a quarter to get that done or
two months to get that done.

[00:45:13]
If it’s a large, that’s going to take
one team an extended period of time.

[00:45:18]
Work through that.

[00:45:19]
So what you end up having are
kind of pebbles and rocks.

[00:45:24]
You pick the big ones.

[00:45:25]
You probably heard the analogy before.

[00:45:27]
I certainly didn’t make it up.

[00:45:28]
You pick the four or five biggest rocks

[00:45:31]
that you want to accomplish and make sure
you’re resourced for those things

[00:45:35]
with somewhat of deadlines or
deliverables attached to them.

[00:45:39]
And then you can put the pebbles in there.

[00:45:44]
You can kind of fill them in as needed.

[00:45:48]
There’s a lot of trust that goes
into that because I’m not an engineer.

[00:45:55]
When someone says to me,

[00:45:59]
no one ever says,
we absolutely can’t do that.

[00:46:02]
I’ve got a great team that’s good

[00:46:04]
creatively, but I will hear oftentimes
that’s a really big and I don’t know how

[00:46:11]
to quantify that as opposed to other
priorities and initiatives.

[00:46:17]
So there’s a lot of trust
that goes into it.

[00:46:19]
And trust is earned by okay,
you said this was small.

[00:46:22]
You said it was going to take three weeks.

[00:46:24]
After four of these projects,
it’s taken about three weeks.

[00:46:27]
So we’ve got some history there.

[00:46:31]
So some of that trust is earned.

[00:46:33]
And on our executive team,
either me or my partner Ron Ross,

[00:46:39]
have worked with everybody
on the executive team in one capacity,

[00:46:43]
not necessarily together,
but in different places.

[00:46:45]
So we formed a team
that we worked together.

[00:46:47]
So there was that inherent kind of
relationship or trust that goes into it.

[00:46:52]
But analyzing the efficiency

[00:46:54]
of engineering,
I don’t think anybody masters it,

[00:47:01]
but you can’t treat it like
other parts of the business.

[00:47:05]
And there can be some challenges where

[00:47:07]
a salesperson might feel like,
why am I getting hounded because I didn’t

[00:47:12]
hit quota but product was delayed
two weeks or something like that?

[00:47:16]
Oh, sure.

[00:47:18]
And so you can get these kind of silos

[00:47:21]
that create, well, why can’t
the sales team sell what I built?

[00:47:25]
And the sales team is like, why can’t they
build something for me that I can sell?

[00:47:30]
So bridging those gaps and making sure

[00:47:33]
you’re having I would say healthy conflict
is not a bad thing.

[00:47:39]
Having the hard conversations and figuring

[00:47:41]
things out is a learned talent
that I haven’t always had.

[00:47:47]
The underlying premise of it,
and I actually got this

[00:47:51]
from Patrick Glencioni, is there’s
a pyramid of an effective executive team?

[00:47:55]
And the base of that pyramid is trust.

[00:48:00]
And if you have vulnerability and you’re

[00:48:02]
like, we’re humans, we’re all trying to do
the same thing here,

[00:48:06]
give grace to people when they make
a mistake or assume positive intent,

[00:48:13]
then you can have more of those maybe
conflict conversations and working through

[00:48:17]
things that actually get you to a better
place because nothing is ever perfect.

[00:48:23]
Nothing.

[00:48:25]
The road to success is circuitous, right?

[00:48:29]
It’s like this,
it’s never directly up and to the right.

[00:48:34]
So you have to be able to work through

[00:48:35]
conflict with your teams
in order to get to the right place.

[00:48:42]
Fairly fair.

[00:48:44]
That might have been long winded.

[00:48:45]
I apologize for that.

[00:48:46]
No, it’s good.
Top of mind.

[00:48:49]
And I’m not perfect at it, but we’ve had a
lot of conversations about it internally.

[00:48:54]
It’s accurate because we,

[00:48:56]
I guess on a smaller scale and I would say
less subjective,

[00:49:02]
but still relatively subjective,
with my call answering service.

[00:49:06]
Measuring administrative time for agents

[00:49:10]
on individual clients and stuff
like that is similar.

[00:49:14]
Not nearly as difficult
as measuring time spent by an engineer

[00:49:20]
coding, especially when
the engineer is remote.

[00:49:22]
And you’re going to have some
engineers that just are in the zone.

[00:49:26]
They know how to get it done.

[00:49:27]
An ex engineer could knock this thing
out in a week, maybe a day or another.

[00:49:32]
Engineer that they’re good,
but they’re slow.

[00:49:34]
Maybe they need more
Mountain Dew or whatever.

[00:49:36]
Yeah, but you’re still like it’s still
good, but from if we’re paying them hourly

[00:49:41]
or salary or something like that, we’re
not necessarily getting apples to apples.

[00:49:48]
Yeah.

[00:49:48]
I’ve had to really be careful
about the language that I use.

[00:49:55]
Can’t you just do this?

[00:49:57]
Couldn’t you just put a button on it?

[00:50:01]
And that doesn’t land well?

[00:50:03]
That’s really minimizing and showing
my ignorance of the process.

[00:50:07]
Sure.

[00:50:08]
So I’ve tried to be better about that,
but when I ask a question,

[00:50:11]
I try to make it look, I understand
that this is going to take work.

[00:50:16]
This is the reason why I’m
asking for this thing.

[00:50:20]
And so it doesn’t just feel like what
engineers really want to know is

[00:50:24]
that the work that they do is
going to put people to use.

[00:50:27]
All right.

[00:50:27]
I think there’s stacks of code that just
never gets used for because the company

[00:50:31]
didn’t have the right vision or
direction or priorities changed.

[00:50:35]
They want to feel valued,
and they want to feel their work is done.

[00:50:39]
And if they understand the purpose of what

[00:50:41]
they’re building and why it needs
to be in a certain time frame.

[00:50:46]
I’ve seen them pin their ears back
and really just dig in and go after it.

[00:50:53]
But if you’re just kind of saying, like,
hey, I had this thought over the weekend.

[00:50:56]
Why don’t you change this?

[00:50:57]
And with no context or reasoning behind
it, that’s not really motivating.

[00:51:02]
In fact, it’s probably
demotivating because all.

[00:51:05]
Right, you’re taking away their purpose.

[00:51:06]
They’re not even defining
what that purpose is.

[00:51:09]
If you do that yeah.

[00:51:11]
You get worse results, in my opinion.
All right.

[00:51:13]
Interesting.
It’s interesting you say that now.

[00:51:16]
I guess it’s pretty timely because I’ve
been giving tasks to my crew and I’ve been

[00:51:21]
getting much better results when I tell
them why I want the certain project done

[00:51:26]
or before, I was thinking,
just do the project.

[00:51:28]
Because I said, do the project,
and you have the bandwidth to do

[00:51:31]
the project, so there’s no
reason that you need to ask why.

[00:51:35]
And nobody outright told me,
but there were times that I was getting

[00:51:40]
something, I was like,
it’s not exactly what I want.

[00:51:42]
So I tell them the purpose one so

[00:51:45]
that they have a reason
for why I’m asking for that.

[00:51:48]
But it also gives them a little bit

[00:51:50]
of guidance from Guardrails, like, is this
what I’m doing, achieving that purpose?

[00:51:55]
Yes or no?

[00:51:56]
Is it important and why you could
correlate that to I don’t know if you have

[00:52:01]
children, but just when you’re like,
just do it because I said so.

[00:52:06]
Right.

[00:52:08]
Let me ride home.

[00:52:10]
You get, I think, better results from kids
when you explain things to them and help

[00:52:15]
them understand
the reasons why they’re being asked to do

[00:52:19]
something not than engineers
or children in any way.

[00:52:21]
I just think it’s human nature to not
just be, like, ordered around.

[00:52:26]
Even if you’re in the military,
there’s some I can’t say all the time,

[00:52:31]
but at least some, this is an order, but
this is why I’m giving you this order.

[00:52:35]
And,
yeah, I’ve found that that increases

[00:52:39]
the health and the morale
of those relationships.

[00:52:43]
And then I would add to that empathy,
the salesperson saying,

[00:52:49]
why don’t you build something
that I could sell or vice versa.

[00:52:53]
Well, if either one of those groups could
just stand up and have some empathy

[00:52:57]
and say, look, I understand it’s really
challenging to go to market with this.

[00:53:00]
This is what we’re building.

[00:53:01]
Tell me what your struggles are and if you
have teams that are willing to do that,

[00:53:08]
it’s just a much more pleasant
and productive work arrangement.

[00:53:13]
Not everybody is able to do that, though,
because I think we mostly just kind of get

[00:53:16]
focused on what we have been asked
to do and what’s important to us.

[00:53:21]
Yeah, you have that tunnel vision because
you want to get the job done,

[00:53:25]
and a lot of times you forget
that there’s other people.

[00:53:28]
Yeah,
you raised a very good point that I have

[00:53:32]
to constantly remind myself of is assuming
that the other person has good intentions.

[00:53:40]
Right.
Because a lot of times I’ll see somebody

[00:53:42]
mess up and I’m like,
what are you trying to do?

[00:53:46]
You trying to destroy the company?

[00:53:47]
How could you messed that up?

[00:53:49]
Or what’s really hard is, like,

[00:53:51]
Slack or written communication
when somebody puts something in all caps

[00:53:57]
to emphasize it, and your reaction
is like, why are you yelling at me?

[00:54:04]
We just have to be careful in our

[00:54:05]
communication style,
and remote work is challenging because

[00:54:10]
a lot of it is written, and so I
try to lead with appreciation.

[00:54:17]
Thank you for doing this and please and
being careful with my language on that.

[00:54:22]
So it’s not left to maybe
a misinterpretation of why is my CEO mad

[00:54:27]
at me, when I’m really not.
Everyone’s delicate flower, right?

[00:54:31]
That’s right.

[00:54:32]
Delicate flower.

[00:54:34]
Especially a CEO, right.

[00:54:36]
You got to tiptoe round,
walk on egg shells, whatever.

[00:54:40]
Yeah, I’ve had to learn about that.

[00:54:43]
Not everybody thinks about things

[00:54:45]
in the world the way I do,
so I have to be myself for sure.

[00:54:51]
But there’s a language check in things

[00:54:54]
and sensitivity to trying to create
an environment where everybody feels safe

[00:54:59]
and welcome and comfortable so
they can do their best work.

[00:55:03]
Right.

[00:55:05]
I didn’t realize how fast
time is moving here.

[00:55:09]
How can people find you? So website,

[00:55:13]
first of all, the company’s name is Everee.

[00:55:15]
E-V-E-R-E-E.

[00:55:18]
So, everee.com. Brett Barlow on LinkedIn,

[00:55:22]
if anybody would like to connect with me.
We serve businesses in every state

[00:55:28]
in the country, and I personally just
like connecting with other people.

[00:55:32]
So if there’s anything I can do to help or
maybe I can be that person that’s done

[00:55:36]
something just a couple of weeks before
somebody else to help them out if I can.

[00:55:42]
But more than anything,

[00:55:43]
I’d just like to thank you for having this
interaction and conversation.

[00:55:48]
I’ve really enjoyed it and I’m really

[00:55:50]
grateful that you invited
me to talk with you today.

[00:55:54]
Yeah, happy to.
You have a ton to share and I mean,

[00:55:58]
payroll, I don’t know of any employer
that’s just like yeah, it’s payroll day.

[00:56:02]
No. Nobody does. So we want to make it easy and fast.

[00:56:06]
Yeah, that’s pretty clever.
That’s very clever.

[00:56:08]
So kudos to you for being on the top
of that mountain, I suppose.

[00:56:14]
We’re trying to get
to the top of the mountain.

[00:56:16]
I don’t know if you ever really

[00:56:17]
get there, but we’re working. It’s a journey, it’s fun.

[00:56:21]
It’s all good.
Cool.

[00:56:23]
Thank you so much for being
on the show, Brett. James,

[00:56:25]
thank you so much.
Have a wonderful day.

[00:56:27]
Take care.
You as well.

[00:56:28]
Okay.

[00:56:28]
This has been
Authentic Business Adventures,

[00:56:30]
the business program that brings you
the struggle stories and triumphant

[00:56:33]
successes of business
owners across the land.

[00:56:36]
We’re locally underwritten
by the Bank of Sun Prairie.

[00:56:38]
If you’re listening or watching this

[00:56:39]
on the web, if you could do a huge favor,
hit the big old like, hit the big old

[00:56:43]
subscribe, and of course comment to myself
or Brett below and let us know what’s it

[00:56:48]
like doing payroll as an employer,
what’s it like to receive pay as

[00:56:50]
an employee, and what are the things
that you’d like to be improved on either

[00:56:54]
way. My name is James Kademan,
and Authentic Business Adventures is

[00:56:57]
brought to you by Calls on Call,
offering call answering and receptionist

[00:57:01]
services to service businesses
across the country.

[00:57:04]
On the web at Callsoncall.com. As well as

[00:57:07]
The Bold Business Book, a book
for the entrepreneur in all of us.

[00:57:10]
Available wherever fine books are sold.
We’d like to thank you,

[00:57:13]
our wonderful listeners, as well as our
guest, Brett Barlow, the CEO of Everee.

[00:57:17]
Brett, can you tell us
that website one more time?

[00:57:20]
Yeah, everee.com. E-V-E-R-E-E.com. Perfect.

[00:57:25]
Super easy.

[00:57:26]
Past episodes can be found morning, noon,

[00:57:28]
and night, podcast link found at
drawincustomers.com. Thank you for listening.

[00:57:31]
We’ll see you next week.
I want you to stay awesome.

[00:57:33]
And if you do nothing else,
enjoy your business.

 

Ready to Take Action with a Fast Business Coach for Your Small Business in Madison Wisconsin