Podcast: Play in new window | Download (Duration: 50:31 — 115.6MB)
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Email | RSS | More
Rihab Abouzaki – This N That Communications
On What She Does: “We are a gateway to the US market. As a company, we take the international brand and help them find distributors or help them directly sell in the US market, advertise in the US market.”
Often we get a little cozy with success. Sometimes even a bit complacent, and we slow down our businesses growth.
But what if you could expand your market beyond your nation’s borders and broke into other countries? Luckily you can, but it may not be easy.
Rihab Abouzaki has started This N That Communications to solve this problem. Her and her team, with their international experience, help companies navigate the waters of marketing, delivering and growing their business in other countries.
Listen as Rihab explains what it takes to expand your product globally.
Enjoy!
Visit Rihab at: https://thisnthatcommunications.com/
Sponsors:
Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz
Calls On Call Extraordinary Answering Service: https://callsoncall.com
Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan
Podcast Overview:
00:00 Talking marketing with Rehab
06:14 Comparing U.S. and Middle East markets
10:14 Demand for Saudi dates in the US
14:25 Distributing Indian products to the US
16:26 Marketing costs versus sales returns
18:39 Finding the right distributor
22:01 Costs of launching in the US
27:09 Tracking ad performance instantly
28:59 Streaming TV and prime time
31:30 Instagram bots vs real engagement
36:55 Why Instagram is losing trust
41:10 Supporting small and mid-sized brands
44:51 Building a client-focused creative team
46:03 Understanding the advertiser’s role
Podcast Transcription:
