Market Your Business with Human Design

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Danielle Burken – Danielle Burken Marketing

 

Podcast Overview:

00:00 Personalized Business Marketing Strategy
07:14 Journey from Blogger to Marketer
13:24 Human Design Holistic Wellness Success
17:06 Human Design: Understanding Your Type
24:33 “Understanding Human Design Differences”
27:20 Clarity Through Actionable Planning
36:53 “Human Design Marketing Strategy Shift”
38:16 Aligning Content with Human Design
46:23 “Attracting Genuine Marketing Enthusiasts”
52:14 Authentic Marketing through Collaboration
57:10 Entrepreneurial Loneliness and Accountability
01:03:04 Pursuing Side Business Dreams
01:05:31 Pursuing Passion Beyond Stability

Podcast Transcription:

Danielle Burken [00:00:00]:
I do everything through the lens of human design. So for audience members who haven’t heard about human design before, it is a tool similar to, let’s say, Enneagram, disc assessment, Myers Briggs, those personality type tests. However, this goes a layer deeper because it’s based on your birth date and time. And when we apply it to marketing, business becomes so much easier.

James Kademan [00:00:28]:
Oh well, easy business is best. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fun@drawincustomers.com and today we’re welcoming preparing to learn from Daniel Burken of Daniel Burken Marketing. So Daniel, how is it going today?

Danielle Burken [00:01:02]:
I’m good, how are you?

James Kademan [00:01:03]:
I am excited because I was poking around your website.

Danielle Burken [00:01:07]:
Yeah.

James Kademan [00:01:07]:
And you do marketing, but it, it goes a little deeper than that.

Danielle Burken [00:01:10]:
It does a lot deeper. I do everything through the lens of human design. So.

James Kademan [00:01:15]:
Okay.

Danielle Burken [00:01:16]:
For audience members who haven’t heard about human design before, it is a tool similar to, let’s say, Enneagram Disc Assessment, Myers Briggs, those personality typ tests. However, this goes a layer deeper because it’s based on your birth date and time. So it’s not answering any questions which I feel can sometimes skew your results. Like if you took a Myers Briggs test, say 10 years ago and now you’ve morphed and changed and grown into the person you are today, your answers might differ greatly.

James Kademan [00:01:58]:
However, I kind of hope they would after 10 years.

Danielle Burken [00:02:00]:
I know. I hope so. After 10 years, however, human design, because it’s based on your birthday and time, it’s really how you are meant to uniquely show up in the world. What your innate strengths are, how you communicate with people, really how you are designed to live in the world. And what I really discovered was, yes, all of these pieces are amazing and it really helps me live my life in alignment. And when we apply it to marketing, business becomes so much easier.

James Kademan [00:02:35]:
Oh well, easy business is best, right?

Danielle Burken [00:02:38]:
Exactly. Yeah. Because then you’re not fighting against, you know, your innate strengths. And we hear so much in the business world. Try this like live launch Evergreen funnels. There are so many different ways we can endless. And then it can get really confusing versus if we tap into our unique strengths, how we are built and wired and wired to show up and we apply our marketing strategy based on that. It’s like it clears out the noise, clears out the clutter and it’s this Clear pathway forward.

Danielle Burken [00:03:18]:
And really what I’ve noticed, not only for myself, it was like a, a self test initially when I built my business, but then I started seeing that, okay, when I apply my human design to marketing my business and really growing my business, wait, can we do this for others? Can I, can I take someone else’s human design and help them apply it to their marketing to grow their business in alignment with who they are versus saying here’s how you build your business. And then it feels like, I don’t want to build my business this way. Or this feels like I’m pushing a boulder up a hill because I’m trying to market in a way. That guru told me how to market my business.

James Kademan [00:04:07]:
So they’re giving you the template or the funnel, right? Exactly.

Danielle Burken [00:04:10]:
Like, here’s your swipe files. Just follow this and you’ll, you’ll make bank. And people are realizing like, wait, I’m not making bank by following this template or this swipe file. And so it’s really discovering again your unique strengths and how you are wired to build a business that you actually love, that you want to show up for. That feels really good because it was built here. And then we apply strategy to it.

James Kademan [00:04:43]:
So tell me a story from. You got this marketing company and use human design. Which of those in your world came first?

Danielle Burken [00:04:52]:
Well, that’s a really good question. I would say the marketing came first. I. Back in 2017, which you wouldn’t see on the, on the website now, but I started with a food blog and did you really? Yes.

James Kademan [00:05:08]:
Food blog.

Danielle Burken [00:05:09]:
I was like known for desserts. So you know when you, There are.

James Kademan [00:05:14]:
Worse things to be known for.

Danielle Burken [00:05:16]:
Exactly. When friends would have parties or you know, we’d get together and have dinner together, I was always the dessert person.

James Kademan [00:05:25]:
You’d be the one bringing the dessert.

Danielle Burken [00:05:26]:
Oh, 100%.

James Kademan [00:05:27]:
And people were like, we gotta invite Danielle. We gotta get an awesome dessert.

Danielle Burken [00:05:30]:
Exactly.

James Kademan [00:05:31]:
Well, that’s pretty cool.

Danielle Burken [00:05:32]:
And at the same time, I was really going through a health journey. It was a couple years post college and I’m like, I need say health journey. Health journey.

James Kademan [00:05:41]:
Seem to be opposing ideals.

Danielle Burken [00:05:43]:
So that’s where maybe there’s a theme here of like blending very. What might seem opposing viewpoints and blending them together. That I’ve was like, wow, just a light bulb moment for myself of. I think that’s what I’ve done maybe my entire life. But I really focused on healthy desserts. So how do I make a dessert that is healthier and also tastes really good? So that was really what kicked off my blog. And so I was making recipes, testing them out, developing them, and then I was taking all of the photos, I was writing the blog posts, I was doing the email marketing, the social media marketing. I taught myself how to do WordPress and set up my whole WordPress site.

Danielle Burken [00:06:36]:
So I’m really the type of person that I love to dive in and just figure out how to do it. So that’s really what started my whole journey in marketing, was this blog and teaching myself how to, to market healthy desserts.

James Kademan [00:06:55]:
Is that still going?

Danielle Burken [00:06:57]:
No, no. Oh, yeah.

James Kademan [00:06:59]:
Oh, there’s a story.

Danielle Burken [00:07:01]:
It gets to be, I mean, when you’re developing recipes and testing those and then photographing everything and writing all the blog posts. I was doing all of this while I had a full time job. So.

James Kademan [00:07:14]:
Whoa.

Danielle Burken [00:07:14]:
Yeah, that wasn’t, that wasn’t my full time income. It was something that I was doing on the side in the hopes that someday I’d make it as a blogger and be an entrepreneur. So that was really a common thread throughout basically post college that I really wanted to move into entrepreneurship in some form or fashion. And so it took different viewpoints, different ways. And then I left a job that I had previously when I was doing the food blog and went to a marketing agency in Madison. And really the food blog was what helped me get that marketing role because I was able to share the fact that I did all of this from scratch. Built this website and the marketing, the social media, the Pinterest, all the platforms you can think about, and worked at this marketing agency for four and a half years. And so that really taught me so much about marketing.

Danielle Burken [00:08:34]:
And then I’ve always had this, how does our, our innate strengths, how does the universe play a role in, in what we do and create and manifest and build? And so human design came in somewhere around 2020, 2021 for me.

James Kademan [00:08:58]:
Okay.

Danielle Burken [00:08:58]:
And for anyone listening, watching, if you Google human design and you start dabbling in it, it’s a lot like you can go down a human design rabbit hole. And it’s sort of similar in terms of like Myers Briggs, where they have, you know, ENFJ or they have the letters to go with everything. Human design has a lot of phrases or words that might seem initially quite confusing, honestly. And so when I first got into it, I’m like, I have no idea what any of this means, how I apply it to myself. And so I was in a Facebook group for business owners and just asked, does anyone in here do human design readings? I’m really curious about it, but I just, I don’t know what any of this means. And when you.

James Kademan [00:10:00]:
Let me pause for a second. A human design reading.

Danielle Burken [00:10:03]:
Yeah. So basically someone who can read your chart. So when you, when you discover your human design for the first time and there are multiple websites out there where you can get a, get your human design chart for free. So all you do is plug in your birth date, time, location, and then it gives you. You all right on, on, on a screen. And so one thing, when you see it for the first time again, there are so many different layers and elements and components to your particular design that it can be very overwhelming in the beginning. And so I checked mine out, got very overwhelmed, let it sit for a while. And then someone else, I think on a podcast brought human design back up.

Danielle Burken [00:11:02]:
I’m like, oh, yeah, maybe, maybe it’s time to take another look at that. So in this Facebook group, I had seen that there were people who would read your human design chart and tell you more about what it means and how it really, what your chart means, how you apply it to yourself. And so I get on this call with a woman who lived in Canada and I had never met her before. I gave her my human design details. We get on this call and I felt like she was describing me to a T. She’s like, do you think this happens for yourself? Do you, does this really describe you? Again, never had had a conversation with her outside of saying, here’s my birth date, time and location. And that moment was my moment of wow. Human design is to me feels like the explanation that all of these other personality type tests just can’t explain to the depth and level of a human that we are.

Danielle Burken [00:12:14]:
And so I started diving into it even deeper, really discovering, okay, how do I apply it to myself? How do I help others use it? Even in my full time job, I was senior manager and had three direct reports. I did all of their human design charts so that I could really see how do I best support you as someone within the company? How do I really understand your personality, how you need to be communicated with in order to help you grow within the company? And that just, I think that’s where I really started taking off and applying human design to truly all aspects of your life. Because even one of the cool parts is it’ll tell you how, like how you best digest food, which I think is so, wow, interesting. So prior to even doing human design and marketing together, I was doing human design and holistic wellness together.

James Kademan [00:13:23]:
Okay.

Danielle Burken [00:13:24]:
And a client of mine at the Time when I was once again entrepreneurship being that like thread throughout my life. She and I did this six week program that I had created and it was based on your human design and how you really meal plan and meal prep, time manage, like time management, really diving into, you know, these sort of core aspects of our life, how you best exercise and meditation, mindfulness practices. So I really built this core program around human design and holistic wellness. And a year after we had done this program together, she said, oh, I keep forgetting to tell you, ever since we’ve done this and I’ve really leaned into my human design. I’ve lost 45 pounds just from, just from living my design and eating for my body and exercising the way that my body innately needs it. Like this is, this is so cool. So cool. I just love that it applies to so many different areas and aspects of your life.

James Kademan [00:14:43]:
Yeah. So I want to get into your business as well beyond just human design. But I have crazy curiosities coming up and maybe I’m just looking at this too logically. So I apologize. But if you have twins then in theory they would be the same result with human design. Or does it come fractions of a second?

Danielle Burken [00:15:04]:
I mean it’s more minute based. So if they came out, which you know there’s probably going to be at least one twin who is going to come out one or two minutes before the other. Sometimes one or two minutes can make a difference in the chart.

James Kademan [00:15:23]:
It can. Okay.

Danielle Burken [00:15:24]:
So typically when I do someone’s human design chart or ask for their birth details, we really try to be as specific on the time as possible because even sometimes five minutes can make a difference. I’ve done my chart before and I’ve been off by 30 minutes. I plugged it in once and then I talked to my mom and she’s like, actually no, you were born like 30 minutes later and there weren’t any differences. However, if you can be as precise as possible, that’s. It’s just gonna help guide everything in your life so much more.

James Kademan [00:16:04]:
Okay. And you mentioned reading a chart. So you plug in this human design stuff, you get a chart back. Can you describe the chart?

Danielle Burken [00:16:11]:
Yeah. So the chart essentially is. It looks like a human torso. So head to, to you know, torso area and then there are triangles and squares throughout the.

James Kademan [00:16:26]:
It’s just got a little weird.

Danielle Burken [00:16:27]:
I know it’s a little weird. They basically align with the chakra system. So you know, you think head chakra, third eye, throat chakra. A lot of the human design chart aligns with that. But all of those have a different meaning for you, depending on if they’re. You might see them shaded in or not shaded in on your chart. And then there’s all of these sort of lines that connect all of the chakras, essentially for connecting these shapes.

James Kademan [00:17:04]:
Yeah, okay.

Danielle Burken [00:17:06]:
Connect all of the shapes, which, if those are colored in or they’re not, that also has a meaning behind it. So this is where, if you’re unfamiliar with human design and you see it for the first time, it can be really beneficial to find someone who knows human design, who can read your chart, to be able to say, and this is what your chart means for you. Because there’s five types within human design. So similar to Enneagram, where there’s what, nine numbers, I think eight or nine numbers somewhere around there, and they all have a certain meaning behind them. Similarly to human design, the type has a meaning behind it sort of the like umbrella. And there’s five different types within human design. So one of them is generator, manifesting Generator, Manifestor, projector, Reflector. So again, these names, when you see it for the first time, is sort of like, I have no clue what.

James Kademan [00:18:14]:
Any further down the rabbit hole.

Danielle Burken [00:18:16]:
Exactly, exactly. And so typically when someone does their human design for the first time, I really encourage them to look at their type, their strategy, and their authority.

James Kademan [00:18:29]:
So tell me what strategy and authority.

Danielle Burken [00:18:31]:
So strategy is really how you show up in the world. So each type has a corresponding strategy. So let’s just take generators, for example, because they make up roughly 30 to 35% of the collective. For generators, their strategy is to respond. So when I am talking to a client about, let’s just say, content creation, really, for a generator, it’s so important for them to be in response when they are creating so, or even considering like cold calling or DM outreach, like a generator to do a cold call is just never going to work because you’re not in response to anything, because.

James Kademan [00:19:28]:
You’Re asking them to initiate instead of reacting.

Danielle Burken [00:19:30]:
Exactly. Okay, yes. Whereas a manifester actually is an initiator. Their strategy is to initiate.

James Kademan [00:19:38]:
All right?

Danielle Burken [00:19:39]:
And so they’re great at cold calling, cold dms that can actually work for them. But a generator, hard pass, it’s just. It’s not going to work quite the same way for them. So this is where, you know, understanding your human design can really help impact your marketing strategy, because you are following your own innate strategy that truly works for you. So when I really got into I’m a generator, and when I really leaned into that to Respond nature. My business just exploded in a way that wouldn’t have happened if I was trying to force myself into cold DMS or, you know, well, just make 15 calls a day to whoever. No, no. Does not work for me.

James Kademan [00:20:42]:
All right.

Danielle Burken [00:20:42]:
But it can work for other, other types. So strategy aligns with your type, and then authority is how you best make decisions. So I think that’s been such an amazing way for me to learn how I want to invest in my business, who I want to invest with, what programs I want to take on, or who I want to work with. I mean, even who I want to work with as a potential client is to really understand how I make decisions. I mean, even in my relationship with my husband, being able to say, I need some time to think about this. He’s his human design. He can make a decision very quickly. I need some time.

James Kademan [00:21:34]:
Okay. So ordering pizza with him is easy. With you is harder.

Danielle Burken [00:21:37]:
Yeah. I’m like, maybe we’ll take supreme.

James Kademan [00:21:41]:
Make it happen.

Danielle Burken [00:21:42]:
Right, Exactly. And there are certain aspects within the authority, that decision maker that even for me to take some time, if I have lead up time to think about it. Let’s just take for example, my coach that I work with. I met her at an event. I saw her speak on stage. We had a, like, VIP table that she was doing sort of a master class at, and I got to experience my work with her. And then there was a. A couple weeks where we maybe didn’t talk, but I was seeing her content out there.

Danielle Burken [00:22:26]:
I was experiencing her work in that sense. And then when we got on a call and she said, I think you’d be great for coaching together. I can definitely help you with the direction you’re going to for me. I then knew immediately. So it was the lead up that allowed me. Yes. To make this decision that was very aligned for me.

James Kademan [00:22:54]:
Okay.

Danielle Burken [00:22:55]:
But if we would have gotten on a call for the first time and I had had no prior experience of her, then I definitely would have needed a bit more time to sort of ride this emotional wave of, okay, do I want to work with this person? Does this feel like the right fit? There are other authorities, other decision makers who again, they know immediately.

James Kademan [00:23:22]:
Yeah. You know, it’s interesting you say that because I. The call answering service that I have, we’re targeting veterinary clinics. And a lot of them, there’s a lot of empathy, which I get, that has to be part of the job. But when we, when I try to get them to sign up, to me, it’s so obvious. And they just Drag their feet. And I’m like, what are you afraid of? Because it always reminds me of the Blues Brothers. I don’t know if you ever saw the Blues Brothers way back when, when the nun is like, the school’s gonna close and all this kind of stuff.

James Kademan [00:23:53]:
And Jake is like, you have a problem, we have a solution. You say, you don’t want the solution, so I guess you’re screwed kind of thing thing. And the nun gets all mad. And I always think, you know, when I present the solution, they know that we. How we work. They know we’re cool. They have a problem like, this is chocolate and peanut butter coming together here.

Danielle Burken [00:24:14]:
Where’s the challenge?

James Kademan [00:24:16]:
And they. I guess I take for granted just the. The length of time, despite it seeming ridiculous to me. The length of time that people need to make a decision like that.

Danielle Burken [00:24:27]:
Yeah.

James Kademan [00:24:29]:
When. I don’t know, it just seems like, don’t you have other stuff to do?

Danielle Burken [00:24:33]:
Right. Well, in that. I think that’s such the interesting part, too, about when you know your human design and you know someone else’s human design, you can really start to see, oh, okay, this person is gonna need a bit more time to make a decision. Or this person needs more of a yes, no approach. Like, as a very simple example, but my son, who is almost four, if you give him too many choices, and maybe this is just a. Also a boy at four, but could be if you give him too many choices, it’s like you can see his brain just short circuiting like this. This is too much. Too many options.

Danielle Burken [00:25:22]:
I. I don’t know.

James Kademan [00:25:24]:
You’re looking at a menu at a Chinese restaurant.

Danielle Burken [00:25:26]:
Exactly. Versus if you can ask him, do you want this or this? He can very easily say yes or no to either one. Or if you get the question, a lot of what’s for dinner? And you’re like, I don’t know. I don’t know what’s for dinner, or where do you want to go out to eat? If you ask me, well, where do you want to go to eat? My brain freezes. I have no idea.

James Kademan [00:25:53]:
Because there’s too many options.

Danielle Burken [00:25:54]:
Too many options. Okay, but if you say to me, do you want Italian or Mexican? I can be like, yeah, I want Mexican. Okay, great. So now we start narrowing in on the choices versus. Let’s take a manifestor, for example. They’re probably going to be much more like, yep, I know what I want, and here’s how I. I’m moving forward with it and come along, like, we’re going to the Mexican Place. Let’s go.

James Kademan [00:26:23]:
That’s fair. That’s fair. I suppose when you tell someone to think of anyone, that’s much more difficult than if, say, think of a woman wearing a jean jacket or something like that. Like, oh, yeah, no problem. Here it is.

Danielle Burken [00:26:33]:
Exactly.

James Kademan [00:26:34]:
So helping people focus.

Danielle Burken [00:26:35]:
Yes, I get that 100%. And that’s a lot of what I do in my marketing, combining human design and marketing is a lot of my clients are the ones who have these amazing big ideas, but they have a notes app full of half baked ideas that they’re like, oh, this sounds great, but I could do this and I could do that and what about this? And maybe I should try that.

James Kademan [00:27:00]:
I feel like you’re calling me out here. Fair.

Danielle Burken [00:27:06]:
Not intentionally, no.

James Kademan [00:27:08]:
No. I always joke that entrepreneurs have a million ideas and if we can pump the brakes enough that only implement two or three of them or 20 of them, we’re doing like percentage wise. Yeah, we’re doing so well.

Danielle Burken [00:27:20]:
100%. And at the same time, most of us, without outside support, don’t know which ones to move forward with because again, it’s this, well, I could do this. And then I think my people would really like this. And this is, is a really great idea. And I just got this download the other day and then it all just sits there because it becomes so overwhelming. So when I work with clients, it’s okay, let’s take your human design, let’s look at how you are wired to think about things and put it into an actual plan, an action plan to move forward with. And it creates so much clarity for them that it becomes one of those like, oh, this, this is the idea that I’m meant to move forward with. And then we have an easy plan that we can create from there.

Danielle Burken [00:28:18]:
And understanding who you’re talking to, who’s your true target audience? I mean we hear it a lot niche down and have that specific person you’re talking to. Yeah, exactly. And a lot of my clients are like, but I can work with both men and women and I can work with people in their 20s and in their 50s and it’s really starting to just hone in on who are the people you truly want to work with. And building an offer and a program from one of your very many amazing ideas that really starts to formulate like, oh, okay, this is the offer that I know is gonna truly impact my person and that perfect fit client that every time you get on a call with them, you’re like, oh, I just love working with you.

James Kademan [00:29:16]:
Fair. I gotta Challenge the human design thing a little bit, because this first question is bugging me, and I wanna ask so I can point to certain areas or times in my life when I changed as a person. Right. Just even becoming an entrepreneur.

Danielle Burken [00:29:32]:
Oh, yeah.

James Kademan [00:29:33]:
Versus an employee.

Danielle Burken [00:29:34]:
Yeah.

James Kademan [00:29:34]:
Over the course of time, I mean, your skin gets thicker. Mm. Probably to a point. Your head gets bigger. I mean, just things evolve.

Danielle Burken [00:29:43]:
Yeah.

James Kademan [00:29:44]:
Even just going through growth, going to different classes, reading different books and stuff like that. That pre entrepreneurship, when I was just working for someone, those weren’t even on my radar.

Danielle Burken [00:29:54]:
Yeah.

James Kademan [00:29:55]:
And I can tell also from working with other entrepreneurs, same situation. The human design thing seems to be like, this is you set in stone. This is your fate and your destiny because you can’t change your birthday or.

Danielle Burken [00:30:06]:
Where you were born.

James Kademan [00:30:08]:
So tell me a little bit about that.

Danielle Burken [00:30:09]:
I really see it more as this is how you live in alignment with who you are.

James Kademan [00:30:16]:
Okay.

Danielle Burken [00:30:16]:
And I can look back on certain areas of my life where I’m like, wow, I was really out of alignment with. With who I was meant to be, who I came here to show up as. And with human design, it’s not necessarily like, this is your one career path and this is the direction you’re going.

James Kademan [00:30:39]:
Okay.

Danielle Burken [00:30:39]:
But it’s much more like, here’s. Here’s your energy around how you show up and how you communicate with others. And really, like, what are your innate strengths? And then let’s play to those strengths because you can dive into them even deeper. I mean, when. When I first left college, I thought, I don’t want anything to do with entrepreneurship. Like, I want to work. Work at a big company. And so I worked for Land’s End for three and a half years, and I’m like, okay, yeah, this is.

Danielle Burken [00:31:21]:
This is what I want to get into. And then the longer I went, it was like, actually, no, entrepreneurship is calling my name. And it just kept getting louder and louder and louder. And in my human design, entrepreneurship is a huge part of my makeup. So it’s. Maybe if I saw it earlier, if I knew about my human design earlier, maybe I would have leaned into human design or leaned into entrepreneurship even more at an earlier stage in the game. But I think it’s a great guidepost. It’s.

Danielle Burken [00:32:00]:
I wouldn’t say the end all be all, but when I talk to clients, it’s this feeling of wow. Like, I can take a breath. I can show up as me. This is the permission slip I never knew I really needed to live in alignment with who I am and how I communicate. With others, how I can best parent. Like my two children are very different human designs. And so I can really start to see with the two of them, like, okay, you really need a parenting style that’s geared towards this and you need a parenting style that’s geared towards this. And so it just becomes, I think, a level of support for ourselves that maybe a lot of the personality tests don’t give quite the same level of depth for us.

Danielle Burken [00:32:58]:
But I wouldn’t say it’s like this is exactly how you.

James Kademan [00:33:03]:
Okay.

Danielle Burken [00:33:03]:
How you have to live.

James Kademan [00:33:04]:
I suppose it’d be tough to have a four year old take a disc profile.

Danielle Burken [00:33:08]:
Right.

James Kademan [00:33:08]:
But you could certainly do the human design thing because you know where they were born.

Danielle Burken [00:33:11]:
Exactly.

James Kademan [00:33:12]:
So they could, I guess you could figure out where they’re at that way. Tell me from the marketing standpoint, a business comes to you. I imagine that there are some people that have started businesses that may not necessarily be in align with where they’re at with their human design.

Danielle Burken [00:33:29]:
Yeah.

James Kademan [00:33:30]:
So I’m trying to think of an example, but I can’t off the top of my head. But I imagine you’ve come across this.

Danielle Burken [00:33:35]:
Yeah, I would say it comes across much more in the offers they’re creating or who it is that maybe they’re supporting. It’s, it tends to be a lot more of like, well, so and so told me I should be on TikTok and then I heard that this is the way I have to set up my business. And so it’s, when someone comes to me, it’s a lot of releasing the shoulds and really diving into what do you want to create, how do you want to support your people, how do you want to create impact? And letting go of a lot of the, well, I’m just doing this because I heard some marketing guru tell me that that’s how I need to create my business in order to make money.

James Kademan [00:34:32]:
Can you give an example?

Danielle Burken [00:34:34]:
I mean, I’ll take myself as an example. I invested in a VIP like half day intensive with a marketing expert. She was, you know, steps ahead of me. I felt like, wow, she, she gets it. I mean, so even for myself as someone who is a marketer, I still need someone else to support me in that arena. And so we built out this plan and during the conversation I’m like, oh yeah, that makes sense, that makes sense. The other, okay, I can do that. And my authority, my decision maker can easily be swayed when I’m in conversation with someone.

Danielle Burken [00:35:26]:
And so when we got out of this intensive, like, wait, I Don’t actually, like, I don’t have that tug that like, I really want to do this sort of deal. And so I started listening to my authority, listening to like, okay, if this isn’t the direction that I truly want to go, what is? And so I really, I would say human design is a great opportunity to go within.

James Kademan [00:36:00]:
Okay.

Danielle Burken [00:36:01]:
As well.

James Kademan [00:36:01]:
Okay.

Danielle Burken [00:36:02]:
To really start to see, this is how I want to show up. This is what it looks like for me to be in alignment with myself and the business that I’m building. So I honestly scrapped everything. I invested quite a bit of money to do that half day intensive and I’m not doing any of it anymore.

James Kademan [00:36:29]:
So is this just to clarify, was this like, hey, you got to offer 20% off coupons or something? Something like that? No, it was like in this media or help.

Danielle Burken [00:36:36]:
It was. So when I first launched my business, I was doing done for you social media.

James Kademan [00:36:43]:
Okay.

Danielle Burken [00:36:44]:
So I would write your content, create your content, calendar, create your reels or your images, graphics.

James Kademan [00:36:51]:
You created all that?

Danielle Burken [00:36:52]:
Yes.

James Kademan [00:36:52]:
Okay.

Danielle Burken [00:36:53]:
And then would post it on behalf of you and your business and then I would engage on behalf of, of you as well. So that was really what I had previously built. And then I was doing a course on, I was creating a course on how to use your human design to market your business, really teaching people how to do it for themselves. And so what we ended up creating in this intensive was sort of a build upon of, here’s the course and if you actually want me to do your social media for you, here’s what we price it at, here’s the package, here’s how that package looks. And we built all of that out together. Well, what I realized was that I didn’t want to do done for you social media anymore. That really where my strengths lie are in strategy consulting. Really again, seeing your human design and how it plays a role in your marketing.

Danielle Burken [00:38:02]:
And I didn’t want to do the done for you anymore.

James Kademan [00:38:06]:
And I imagine that was using your skill set and your perspective, your human design for another business that may or may not align with that owner’s human design.

Danielle Burken [00:38:16]:
Exactly. So that’s, that’s what I love about really diving deeper into their human design is what’s really showing up in your particular human design so that we can build from that so that it feels like second nature for you and not something like, well, let’s create this package for you and you can’t sell it because you’re like, I don’t, I don’t want to do this or I. Or very simple in terms of people who are like, I don’t want to be on TikTok, but, you know, I keep hearing that I need TikTok would be a great platform for me to be on. And then either one, they never show up, and then they feel like a failure for not showing up when that’s where they think they should be showing up. Or two, they do post content, but it feels like pulling teeth. And then their audience feels that, and then they wonder, well, everyone must hate my content because no one’s engaging in it versus when we can shift it to. Let’s figure out the places that you actually want to show up on that are in alignment with your human design. So, like, for a generator, for example, because they are in response to literally everything going on around them, I could pick up my phone right now and scroll Instagram, find a post or video that I’m like, ooh, I could take that and I could morph it into this.

Danielle Burken [00:39:57]:
And then I can post posted out there. Like, they’re always responding, generating content, ideas, possibilities. And so for them, short form content works quite well. Whereas another type projector, they really love to go deep into content. So longer form content really works quite well for them.

James Kademan [00:40:24]:
I feel like you’re seeing right through me here. All right, here we are chatting for an hour, right?

Danielle Burken [00:40:29]:
Exactly. So, like, that’s the level of, let’s see what really works for you so that you aren’t fighting this, like, natural inclination that you have. And so one of my clients who’s a projector, she started a LinkedIn newsletter. She’s like, this has been so transformative for me, not just professionally, but personally, where she is being creative again. She’s going deep into content because that newsletter allows her more space to share her thoughts. And she’s starting to get clients from that newsletter now.

James Kademan [00:41:09]:
Nice.

Danielle Burken [00:41:10]:
Because she feels so good. It’s all this energy exchange. I mean, you can feel when someone. Someone’s, like, got their brakes on or they’re holding back, or you can feel it in their content too. When you’re like, something’s off, like, this doesn’t feel quite right. I’m not gonna work with this person or I’m not gonna invest in them or. But when someone is in this, like, full alignment with themselves, showing up in a way that it just feels so natural, a natural expression of who they are. That’s when we really start to see businesses take off.

Danielle Burken [00:41:51]:
Clients come in really like, having fun, being an entrepreneur.

James Kademan [00:41:58]:
All right, so the idea, I guess as I’M thinking about this. You get your human design and you figure out, I guess, for lack of a better phrase, who you are and then you figure out how to market based on that. That, and I would assume based on that, you’re going to attract people that are similar to you. Is that fair to say?

Danielle Burken [00:42:17]:
I mean, I would say a lot of my clients, I tend to work with generators, manifesting generators and projectors. Okay, so I’m a generator. However, I think it’s that level of energy. And so a lot of times I’m working with a lot of people who, who do bring some form of service and energy into the work that they do. So while I wouldn’t necessarily say, like I’m only attracting other generators, I am attracting people who want to understand how do I use my innate strengths as a way to build my business that feels like me. And so I wouldn’t say that it’s necessarily like you are always then attracting your same human design type, but I would say you’re attracting the clients that you want to work with because you are showing up as the version of yourself that really trusts in the work that you’re doing. And that’s, I think what shows more to people is, wow, they believe in the work that they’re creating and that they’re getting results around it. And now I want to work with that person.

James Kademan [00:43:41]:
Okay, let me put this in more real world perspective from my. I guess from what we have going on with vet receptionists. Yeah, we have a daily email going out now and took us a little bit to refine it. It’s not something that I put together together. It’s one of my, well, a few of my employees put together, mostly one. And with, I’m gonna dare say, my guidance. I don’t mean that like I’m some guru. I guess it was reflecting.

James Kademan [00:44:06]:
I guess it would be my personality. But I would dare say as well some of their personality as well. So in the veterinary world, it’s very serious. I mean, it’s medical and all that kind of stuff, but that’s someone’s animal. So people care about that and all that jazz. But it’s also kind of fun, right? People like the cute little dog and cat. Right. If they’re ugly, take care of them.

James Kademan [00:44:25]:
So anyways, we have this newsletter that includes a meme. It includes a dad joke. It includes, I guess the top of. It’s typically a blog or an article that’s essentially saying almost every day you’re okay as the hard worker that you are. That isn’t necessarily as appreciated that people don’t necessarily say that they appreciate you and also give some tips.

Danielle Burken [00:44:51]:
Yeah.

James Kademan [00:44:51]:
Tips from. Because people I have are veterinary experience. So it’s tips that I couldn’t write because I wasn’t in the veterinary field.

Danielle Burken [00:44:58]:
Yeah.

James Kademan [00:44:59]:
But yeah, like they’re still interesting to me and I read that email every day and I’m actually impressed. Even though I’m not in the veterinary field, I’m proud of that.

Danielle Burken [00:45:06]:
Yeah.

James Kademan [00:45:07]:
But I say that to say because we have the meme and because we have the dad joke and stuff like that. There’s a little bit of tongue in cheek and a little bit of I’m going to say something like open comfort instead of being so rigid and professional like we’re IBM kind of thing or something. So I feel like, I guess to come full circle to a point, I feel like we’d be attracting or the people that would be interested in doing business with us are going to be the kind of people that like, hey, I like dad jokes.

Danielle Burken [00:45:32]:
Yeah.

James Kademan [00:45:32]:
I like memes, I like the ideas and it’s not so rigid. I’m not dealing with someone that’s. That doesn’t have a sense of humor. So I guess my point was that since we have that as I guess the character of the business, we’re attracting people that are comfortable with that character of business 100%. For the people that are pre. Probably crazy, psycho, you’re a business, so you have to be whatever, navy blue and capital letters.

Danielle Burken [00:45:59]:
Right.

James Kademan [00:45:59]:
Well, I guess I am picky about capital letters, but maybe something like we don’t joke. Right. It’s all medical jargon and all that kind of stuff.

Danielle Burken [00:46:07]:
Yeah. Then that’s not going to be the people that one are going to read your newsletter or two are going to work with you. And that’s okay because I’m going to guess they probably don’t want to. Like they don’t want to then work with someone who’s so serious all the time.

James Kademan [00:46:23]:
Right.

Danielle Burken [00:46:23]:
And same is true for me. Like I attract people who do have an interest in human design or even if they haven’t heard, heard of it before, they’re like, okay, that is really interesting and I’m very curious on how I can use it to apply it to my business, to market in a way that feels like me. And so those are the types of people that I am typically attracting. The ones who want to feel very genuine in their marketing and not show up as a, a cookie cutter version of some other marketer, some other business owner out There that this is how they stand out. And so someone who might not want to know their human designer, they’re like, just give me the strategy and that’s it. Like, no, you’re not my person.

James Kademan [00:47:19]:
So I guess at that point you become a commodity.

Danielle Burken [00:47:22]:
Right. And then, I mean, there’s thousands, thousands of other marketers out there. Like, you could. You could go work with the hundreds, maybe thousands of marketers that are right here in Madison. But you choose me because I’m taking it in a different direction and I’m helping you see how you apply yourself to your business and create a strategy that actually works for you based on that. So it’s all very tailored to you. Like, it’s not a one size fits. All.

James Kademan [00:47:55]:
Right. You know, it’s interesting you say that because we hired a marketer a couple years ago and I was just like, just put stuff on social media. We have to be on social media because I don’t want someone to go to our social media page. See, we haven’t posted in a year and a half.

Danielle Burken [00:48:11]:
I wonder if you’re. Yeah, exactly.

James Kademan [00:48:13]:
So I’m like, just put something out there. We have, I don’t know, like, seven, five followers or something like that. So nothing that I felt was really worth sticking a lot of time and effort of my own in. I’ll pay someone to just throw it out there. And we would. I would see these posts and it almost made me cringe.

Danielle Burken [00:48:32]:
Yeah.

James Kademan [00:48:33]:
Because I’m like, you’re a professional marketer and this is the hot garbage that you’re putting up there. And I feel like I could hire a third grader and they do a better job. And it made me just take a step back and I thought, well, do I want to not show up at all or don’t want someone to see this hot garbage? It’s almost better to not be on there at all.

Danielle Burken [00:48:52]:
Yeah, well, in that, I mean, that’s really. When I was doing done for you social media, I took the time to get to know my clients because it is like their social media is an extension of them. And if you don’t like what we’re putting up or it doesn’t sound like you people are gonna know that and. And then you’re not gonna like it, so it’s not gonna perform in the way that you want it to. And then you’re like, I just wasted all this money just to be out there versus really having someone who understands who you are, how you show up, what you do. You like dad jokes. Do you like Puns. Do you want to be more serious? Like what’s your tone and voice so that we can represent your business in a way that feels like an extension of yourself and when we don’t have that or yeah.

Danielle Burken [00:49:54]:
I mean, I’ve had plenty of past clients come to me and say a very similar story and like, well, did they get to know you? Were they asking you questions? Were they really diving into share your experiences, get to know how you like to talk? Actually, I just had a conversation with one of my clients this morning. I have just a very few clients that I’m still doing done for you. Social media with.

James Kademan [00:50:24]:
Oh, nice.

Danielle Burken [00:50:25]:
But I create the content calendar, you know, obviously based around their business. But then I get on a call with them and we go line by line through the content calendar so that I can get client stories from them. I can really understand their nuances and how they speak and how they show up. And then when I go to write the content, very rarely do I have edits from those clients because they’re like, wow, this sounds like me. Like, yeah. And all you had to do was get on a 60 minute, sometimes 45 minute call and then we have a month’s worth of content that actually feels like a great representation of who you are.

James Kademan [00:51:13]:
Got it. That makes sense. Because I guess I can’t say that I’m entirely not guilty because the I have had some of the maybe employees of theirs reach out and they’re just like, let me meet to get a feel for your business. And I was like, look at the website, man. That’s who we are. Like, we don’t need to have this personality thing. And so I didn’t want to take the time. I was just like, just go do marketing.

James Kademan [00:51:38]:
Like I was trying to tell someone to just mow my lawn.

Danielle Burken [00:51:40]:
Right.

James Kademan [00:51:41]:
And there’s more personality in marketing than there is in lawn Moyne.

Danielle Burken [00:51:45]:
Absolutely.

James Kademan [00:51:45]:
Apologies to the landscaping people out there. But it’s just one of those, like, you’re so busy as an entrepreneur, you just like you marketing, you sales, you stuff that we’re actually selling in marketing that you don’t take the time, or at least I didn’t take the time to actually share like this is a personality of the business and all that stuff. Because I felt like, I felt like it would be a waste of time that they weren’t actually doing their job. But I guess now speaking with you, I was wrong.

Danielle Burken [00:52:14]:
I think it makes. As usual, not as usual, but I think it just makes such a difference to again, I, I hear from so many entrepreneurs who are like, I just, I need to hire someone to do my marketing because I don’t want to think about it and I’m too busy and it just needs to get out there. But then on the flip side of the coin, it’s the, this doesn’t sound like me. And I wouldn’t put this out there. I don’t want anyone to see this. This doesn’t feel like a true representation of who I am. And so it does require conversation with, with both parties so that it truly does feel like an extension of you. And really, I mean, for other marketers out there who want to start doing a 60 minute call with their clients, like, I think you’re gonna see on both sides such amazing results from like, oh, wow, yeah, this sounds like me.

Danielle Burken [00:53:18]:
And I, as a business owner am excited to put this out because one, I didn’t have to spend, you know, 20 hours this month putting together social media content. But two, all I had to do was get on a call for 60 minutes and share my thoughts and insights and client conversations I had and someone else can go create that for me from now my voice, like, I record our calls so that I can have that, like, nuance, that transcript. So it, it works quite well that way.

James Kademan [00:53:58]:
I love it. We don’t have a ton of time left, but I have a lot I want to ask you about beyond just human design. So looking at your website and the stuff you have going on, it seems geared pretty strongly toward female.

Danielle Burken [00:54:09]:
Yeah.

James Kademan [00:54:10]:
Okay. Is that, tell me more about that.

Danielle Burken [00:54:13]:
I mean, I’m female.

James Kademan [00:54:17]:
I didn’t mean that to sound mean.

Danielle Burken [00:54:18]:
No, I get what you were saying though. Like, I always find it’s easier for me to work with another female because I, I’m female as well. And so there’s this level of relation. Like I, I love working with entrepreneur, like those who want to become entrepreneurs. I have a lot of clients right now who are in a 9 to 5 who are wanting to transition into entrepreneurship. All right, that was, you know, a huge part of my background. And so it’s this level of relatability. It’s not that I don’t work with male clients.

Danielle Burken [00:55:00]:
I actually had quite a few male clients, but my marketing and how I’m speaking and making this level of relation with those clients, it’s easier for me to speak to the female and the 5 billion thoughts that are running through our brain and like second guessing ourselves and the imposter syndrome and, and raising children and having families and it’s that like mental load that I can sometimes speak easier to. With a. With another female.

James Kademan [00:55:36]:
Fair. Totally fair. No, I thought it was really, from my point of view, it was very focused, which in my world is a good thing.

Danielle Burken [00:55:47]:
Yes.

James Kademan [00:55:48]:
So I guess just like we were speaking to everywhere.

Danielle Burken [00:55:51]:
Everyone.

James Kademan [00:55:52]:
Where you’re trying to hit everyone and you end up getting no one.

Danielle Burken [00:55:56]:
Exactly.

James Kademan [00:55:57]:
You pick your focus.

Danielle Burken [00:55:58]:
Yeah.

James Kademan [00:55:59]:
So it’s just something that I noticed right off the bat. I mean, the script, the fonts you chose, the colors you chose.

Danielle Burken [00:56:03]:
Yeah.

James Kademan [00:56:04]:
The wording, the nomenclature, all that jazz.

Danielle Burken [00:56:06]:
Can I tell you. Tell you a really quick, funny story about the colors? So pink has always been my favorite color. Like that one I chose. I was very specific about that pink. However, the green and the orange came about because when I was building my website on WordPress and I’ve since switched over to Wix, I could not figure out how to change the green on a template that I had chosen and it just stuck. That green came kind of out of nowhere. But I really loved the brightness, the poppiness of it. But that was not one I like intentionally chose at first.

James Kademan [00:56:49]:
Oh, I can relate to that because I. I use WordPress for our sites and there are times when you’re like, I need to change that block. Where are you hiding?

Danielle Burken [00:56:58]:
Exactly, exactly. I could not figure it out. I’m like, well, this is just what we’re going with.

James Kademan [00:57:03]:
Oh, that’s funny. That’s funny. Next thing, you mentioned accountability on your website quite a bit.

Danielle Burken [00:57:09]:
Yeah.

James Kademan [00:57:09]:
So tell me about that.

Danielle Burken [00:57:10]:
I mean, as entrepreneurs, it is so easy to like, get so narrowed in. We’re working with other clients and we’re trying to build our businesses and it, it can feel quite lonely, honestly. Totally fair that if you don’t have others around you to really have that sense of accountability towards. I mean, especially for me, when I was doing done for you, social media, it was so easy to let my business slide to the background. And it was kind of the man, I really need to practice what I preach of. Like, you need to be out there on social media and I wasn’t doing it. And so having others in my corner of like, let’s just do a working session together, let’s do a co working session where I can focus on my business and marketing my business. That just really was something that I so loved and really brought that sense of community back to.

Danielle Burken [00:58:18]:
Back to marketing, back to entrepreneurship. And so I really believe that having, having an accountability partner, having someone that you can bounce ideas off of to say, hey, I’m spiraling today, like Talk me off the ledge. Talk me off of, like, burning down my entire business and just having. Having someone else there, I think is so incredible and so important to all of us as entrepreneurs as we continue to build our businesses.

James Kademan [00:58:51]:
No, it’s huge. It’s huge. I can. There are times that I’ll assign something to an employee or I’ll say, hey, employee, I need your help with this. And I’ve, I’m going to say, recently realized that I don’t necessarily need their help with it so much as I need to set a meeting with someone so that they’re looking over my shoulder so that I’m getting it done.

Danielle Burken [00:59:14]:
Oh, 100%.

James Kademan [00:59:15]:
And I know that I have to get it done because they’re looking over my shoulder.

Danielle Burken [00:59:18]:
Yeah.

James Kademan [00:59:18]:
Or vice versa. Whatever. Because if I, like, hey, James, this is on your list, and you got to do this. That’s in the someday pile.

Danielle Burken [00:59:25]:
Right.

James Kademan [00:59:25]:
And even if it’s scheduled, you’re like, I got busy. But if you have that person that’s like, hey, man, we’re meeting. What’s going on? You got to do that thing.

Danielle Burken [00:59:34]:
Yeah, it’s also. That’s also kind of part of your human design. So I’d be curious to see. There are certain people who are like, you give them a task, and they’re like, yep, I got it done. I’m ready to go. Whereas someone like me, like, I need a hard deadline, or I need to know that I’m showing up to this accountability session. And, like, these are the things that I’m gonna get done while I’m in that session. I get those things done.

Danielle Burken [01:00:03]:
But if I’m just like, oh, I put a meeting on my calendar for my. No, sorry. But, like, half the time, more than half the time, it doesn’t happen. And that’s news. Yeah, that’s part of my human design. And so I have set up my. My work days and schedule to help me have that accountability for myself as well. Of like, okay, I’m getting on a call with, you know, other entrepreneurs, and I’m telling them, here’s what I’m working on, and let’s check back in.

Danielle Burken [01:00:37]:
And then you can hold me accountable to what I. What I said I was going to accomplish for this week.

James Kademan [01:00:44]:
All right. Last thing I have for you is I always am curious about people with their family. And you go from day job to do. You have day job still. This is your business.

Danielle Burken [01:00:53]:
No, this is full time now.

James Kademan [01:00:55]:
Okay, so when were you with your husband when you went from day job to business how did that conversation go?

Danielle Burken [01:01:03]:
Rough.

James Kademan [01:01:04]:
Okay.

Danielle Burken [01:01:05]:
Honestly. And it was more so because I could see the possibility and he is a very like, security and this, like, these things have to happen before we can make the leap. And granted, also, we had two kids who were in daycare. I mean, they still are in daycare. And that’s not cheap, so.

James Kademan [01:01:30]:
No, no, it’s not.

Danielle Burken [01:01:32]:
To. I had to really prove it as a viable option because there wasn’t.

James Kademan [01:01:40]:
On paper.

Danielle Burken [01:01:42]:
Yes.

James Kademan [01:01:42]:
Okay.

Danielle Burken [01:01:43]:
Yeah.

James Kademan [01:01:43]:
Here’s the business plan.

Danielle Burken [01:01:45]:
Uh, well, like, hey, I’m making money, this is working, and I have proposals out there and like, people are wanting this and I’m really seeing it taking off. So I mean, I was working my business in the off hours while I was working my full time job. And I had, I think I had four clients before I left my full time job. So.

James Kademan [01:02:11]:
Okay.

Danielle Burken [01:02:12]:
Was working full time job. I would go on Tuesday nights, I would go to Panera and I would work from 5 to 9 every Tuesday until I left my job. But it was one of those, like, this is a sprint. I know, I know. Entrepreneurship is coming. And so for us it was this conversation back and forth of, okay, how are things progressing? How many clients do you have? What’s the level of income you’re bringing in right now? But it was still a leap because when I left, I wasn’t making my full time salary at that point. But within my first year of entrepreneurship, I far surpassed my full time. Thank you.

Danielle Burken [01:03:04]:
Yeah, so it was, I mean, it was tough, to be honest. And I knew that this was something I needed to do, I wanted to do, and so I did the things that needed to happen in order to make it a possibility. And, and I think there’s sometimes that like, level of, of stress of I have a family and I have a full time job and I want to make this side business my full time business. And I think there can be this level of like, but do I want to have all of my time baked into basically working and like, where it’s going to be really hard? And yeah, in the beginning, like, it is gonna be this sprint, but for me it was this like, shining light. Like, I know this is what I want to do and this is. It’s gonna, it’s gonna be the sprint. It’s not a marathon. Because sometimes the marathon can be too overwhelming in terms of like, am I ever gonna.

James Kademan [01:04:17]:
You need to ramp up to.

Danielle Burken [01:04:19]:
Yeah.

James Kademan [01:04:20]:
To make him essentially comfortable with it.

Danielle Burken [01:04:21]:
Exactly.

James Kademan [01:04:22]:
Okay.

Danielle Burken [01:04:23]:
Yeah. So it’s.

James Kademan [01:04:24]:
So I really appreciate your honesty there because I’m going to dare say routinely or commonly I get people in the chair that you’re at, they’re just like, I had all the support in the world.

Danielle Burken [01:04:35]:
Right.

James Kademan [01:04:36]:
And maybe that’s true and kudos to those that did, but in my case, same situation, I didn’t even have the conversation with my wife. That’s a long story and I guess I’m not the guest, so don’t worry about that. What I do love is the, the honesty, the authenticity of like. That was a tough conversation.

Danielle Burken [01:04:54]:
Yeah.

James Kademan [01:04:55]:
Did he get over it?

Danielle Burken [01:04:57]:
Oh, yeah, absolutely. I mean, we, we just had to be in regular conversation. And, and I think it was not only a level of on paper, like, here’s the clients, here’s the revenue, here’s the potential of what it can be, you know, from, from like actual proposals I had out there at the time, but it was also for me, like, I can’t keep going in a full time job. Like, this is crushing me.

James Kademan [01:05:30]:
Right.

Danielle Burken [01:05:31]:
So also a level of like, this is what’s really going to make me happy. And like, I’m not just gonna sit back and like rest on my laurels or you know, not move this business forward or feel like it’s gonna all crumble to the ground after I leave my full time job. But really just I think having the, the ability to show like on paper and also that this is my passion and this is, this is what I need to do for myself. And I think the combination of that and having conversations around it was helpful. They were hard, but I bet a bit when, when you know deep down that’s what you need to do for yourself, it’s like, okay, I, I can’t, like, I can’t keep going this direction when I know this is the path that’s the right meant for me.

James Kademan [01:06:35]:
Fair.

Danielle Burken [01:06:36]:
Yeah, fair.

James Kademan [01:06:37]:
I love it. No, it has to be challenging. Relationships are tough, right? It comes down to.

Danielle Burken [01:06:41]:
Exactly. Yeah. And I mean, especially when you have family involved, like we have two kids. And, and so that plays another huge role in it. And so for a lot of my clients, especially the ones that I’m talking with, who are moving from full time to entrepreneurship full time, that it is this. Like, I get it. I get what you’re going through and understanding that like, yeah, you can’t just up and quit here, your full time job right now. But like, let’s create a plan to help you see that this is actually a really viable option for you.

James Kademan [01:07:21]:
Yeah, there’s a path and if you’re smart about it, it’s all A game.

Danielle Burken [01:07:23]:
Right.

James Kademan [01:07:24]:
So makes sense. Danielle, where can people find you?

Danielle Burken [01:07:28]:
So danielleburken.com is my website.

James Kademan [01:07:32]:
Easy enough.

Danielle Burken [01:07:32]:
Pretty simple that way. And then I’m primarily on Instagram, Danielle Burken underscore. So gotcha. Very easy places.

James Kademan [01:07:42]:
Underscore after the Burken.

Danielle Burken [01:07:43]:
Correct.

James Kademan [01:07:44]:
Got it. All right, sweet. Well, thank you so much for being on the show.

Danielle Burken [01:07:47]:
Yeah, thank you for having me. This was awesome.

James Kademan [01:07:49]:
Yeah, it was fun. I learned a lot, so that’s good. Learn something from every guest here. This has been Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. If you’re listening or watching this on the web, if you could do us a huge favor, give it the big old thumbs up. Subscribe and of course, share with your entrepreneurial friends, especially those that I suppose need a boost, need to figure out the personality of their marketing. Would you call it personality?

Danielle Burken [01:08:22]:
Yeah, I think that feels like a great character personality. Yeah.

James Kademan [01:08:27]:
Or just anyone in business. They could probably. We got useful tips from Danielle here. We’d like to thank you, our wonderful listeners as well as our guest, Danielle Burken of Danielle Burken Marketing. Danielle, can you tell us that super easy website one more time?

Danielle Burken [01:08:40]:
https://Danielleburken.com doesn’t get easier than that.

James Kademan [01:08:43]:
Past episodes can be found morning, noon and night at the podcast link found at drawincustomers.com thank you for joining us. We will see you next week. I want you to stay awesome. And if you do nothing else, enjoy your business. And Authentic Business Adventures is brought to you by Calls On Call, offering call answering and receptionist services for service businesses across the country. On the web https://callsoncall.com and of course, the Bold Business Owner book, a book for the entrepreneur and all of us available wherever fine books are sold.