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“We helped the business get 300 positive reviews on Google.”
— Stuart Faught
Stuart Faught, founder of Mini Horse, reveals how he builds tiny SaaS companies, hits $100K ARR in 90 days, and sells them for half?a?million, plus his playbook for first?time founders to acquire and scale software assets. He walks through the "mini?horse" concept, the power of reputation?software SaaS, and why partnering with niche experts beats cold?calling. Learn his donut?delivery sales hack, the free?month trial trick, and how to price deals at a 4?X multiple on Acquire.com. Stuart also shares his partner?channel strategy, the importance of 300 Google reviews, and how AI is shrinking the dev budget for non?technical founders. If you’re curious about buying a ready?made SaaS, scaling a vertical niche, or simply want a roadmap to flip a software business in three months, this episode is packed with concrete steps and real?world anecdotes you can apply today.
Listen for the story of his first 90?day flip, the exact wording he uses to get prospects to try a product for free, and the simple Trello hand?off that makes transferring ownership a breeze. Whether you’re a dentist, a tuxedo shop owner, or an aspiring SaaS entrepreneur, Stuart’s insights turn a confusing market into a clear path to profit.
In this episode
- 00:00 Teaser and welcome
- 02:05 What is Mini Horse?
- 03:37 From Dentrix to SaaS
- 07:26 90?Day $100K SaaS flip story
- 08:59 Building platforms with dev shops and AI
- 11:04 Free?month trial sales tactic
- 14:32 Pricing deals and multiples on Acquire.com
- 22:42 Partner channel sales strategy
- 24:20 Vertical SaaS examples
- 30:31 Review gating and compliance
- 34:31 Incentivizing reviews ethically
- 42:24 Handling negative feedback
- 50:19 Goal of 300 Google reviews
- 57:37 Future plans for Mini Horse
About Stuart Faught
Stuart Faught is Mini Horse.
