Marketing is an interesting thing. It is all about emotion and feelings in an attempt to push you to do something that you were on the fence about or completely oblivious to before the marketing message hit you. This is no more true than in the political and societal...
I’ve had a rough week with salespeople. Like most business owners with a brick and mortar place, we get a few random people popping in that want to sell us their magic beans, or whatever. Most of the time if I get lucky enough to chat with the solicitor, I do what I...
[themo_button text=”Click to Get a FREE Quiz” url=”https://interact.grsm.io/JamesKademan” type=”standard”] In most marketing blogs the mention of utilizing your email list is standard fare. Some blogs casually mention this, saying...
Have you ever tried to learn how to swim at a seminar? It’s pretty similar to learning the in’s and out’s of business. Have you ever paid for advertising and hoped it worked? I received a bill the other day. It was for about $600 for some advertising for another...
You meet people all the time. You talk to them about the weather, sports, kids and eventually they ask the question you have been waiting for. That question pops up, “So what do you do?” As entrepreneurs we have been dancing around ways to answer this since we...
It all started innocently enough. I was chatting up some students in a business planning class I teach about marketing. The importance of marketing, how to market and the like. The basic premise was to make sure you market your business since people need to know you...
