Business Insights

Noelle Stary - 20 Lemons - A Marketing Company It's been over a year since Covid became a household word.  This has caused some businesses to suffer, some to thrive and all of them to be challenged in ways that could not have been easily predicted. Noelle Stary owns a...

John Vuong - Local SEO Search Running a business can be tough.  Often the most challenging part is marketing.  How do you get people to know that your company exists, so that you can tell them what you do, so that they are aware enough of you to actually buy from your...

Bryan Clayton - GreenPal In my experience, there are two businesses you can start and almost start printing money.  Lawn Care and Cleaning Services are those two industries.  The funny thing is, that growing from a one person show into an established, reputable...

JD Uhler - XP League JD Uhler has been helping kids work computers for quite a few years now.  He owns CodeNinjas in Sun Prairie, Wisconsin.  Teach your kids to code.  That's some great advice that will guarantee a lucrative career.  Actually, it may make more sense...

Andrew Schmitz - Co-Founder of Proceed.app Every employer has to train their employees.  It can be tough, time-consuming and challenging to figure out how your new employee learns.  How do you train your employees while making sure that you cover everything, get it...

Peter Egan - Writer and Columnist for Road and Track and Cycle World Magazines Everyone has a hero of some kind.  Someone they look up to or admire.  Someone that inspires them.  For me, that someone is the great writer, Peter Egan.  You see, Peter has the uncanny...

Sarry Ibrahim - Financial Asset Protection If there is one thing that is tough to talk about for most people, it is death.  That's probably a good thing.  In the spirit of good things is also talking about life, and the fun things you get to do while living. What if...

Ross Kimbarovsky - CrowdSpring.com Nothing brings truth to the mantra, "It's a small world after all," like technology.  With the dawn of the internet and email, we have essentially brought the masses access to, well, the masses.  That is to say, you as a business...

Ernesto Jamie - Madison Auto Protection & Rustproofing This is a country that loves cars.  As it turns out, in some places, like Wisconsin, have an environment that attacks cars.  Salt, road debris and a plethora of other culprits attack out cars and cause them to...

Eric Wulterkens - Kings Ridge Media Did you know that the used market for books and CD's is alive and well?  I didn't, so I figured I would get Eric Wulterkens from King's Ridge Media on the podcast to chat about his business. You see, Kings Ridge Media sells used...

Rhonda Noordyk - Women’s Financial Wellness Center Divorce is tough.  Not only do you have the emotional challenge of realizing that your soulmate doesn't fit the bill anymore, but you have some logistics to navigate.  A lot of those have to do with money.  whether it...

Noelle Stary - Mainstreet Moxie, 20 Lemons, The Co-Working Space As entrepreneurs, we have a lot going on.  I have not met an entrepreneur that doesn't have dozens of new ideas floating around their head. The interesting thing with my guest, Noelle Stary, is that she...

Arjun Sen - ZenMango Marketing is a tough game.  The platforms are always changing, the initial costs can be mind-boggling and the whole market is filled with promises that no one marketer can really keep. Enter ZenMango founder Arjun Sen.  You see, Arjun works on six...

Heather Ewing - Abstract Commercial Real Estate Recently commercial real estate took a hit.  As you know, people have been working from home in various capacities for the better part of 2020.  Many businesses, mine included, are finding that an office may not be...

Chad Burmeister - ScaleX.ai As business owners, we always have growth on our mind.  How do we build our business to the next level?  And, of course, the level after that?  The answer is basically marketing, in all of its forms.  Advertising, referrals, content,...